Discover the game-changing impact of online advertising for your small business journey! Utilize digital marketing to pinpoint your ideal audience, elevate sales during quieter periods by leveraging viral trends, cut costs compared to traditional advertising methods, nurture direct connections with your customers, and track campaign performance instantly with advanced analytics. Don't overlook the chance to expand your brand's influence and achieve business growth through strategic online promotion. If you want to learn more about the benefits online advertising has for small businesses, click here: https://buff.ly/3wh3o2C 📊📊📊 #SmallBiz #DigitalMarketing #OnlineAds #BusinessSuccess #ProgressiveComputing #IT #cybersecurity
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🌟Shining a Light on Success: How Opticks saved us 30% on Google Ads in the EU!🌟 As part of our continuous efforts to optimize our marketing strategies and ROI, we focus heavily on acquiring customers through digital channels, particularly Google Ads. However, managing and optimizing these campaigns efficiently can be challenging due to various factors, including fraud, inefficient targeting, and high competition💻📊 We are thrilled to share a compelling case study showcasing how we tackled these challenges. Stay tuned as we unveil the insights and strategies that drove our success!🚀 #DigitalMarketing #GoogleAds #MarketingStrategy #CaseStudy #ROI #Innovation #Cybersecurity #Antifraud
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So proud to share this case study by Media Digital Group. We helped them to save 30% on Google Ads🚀 We are so proud of being your partners for growth and success ⭐️ #DigitalMarketing #GoogleAds #AdFraudPrevention
🌟Shining a Light on Success: How Opticks saved us 30% on Google Ads in the EU!🌟 As part of our continuous efforts to optimize our marketing strategies and ROI, we focus heavily on acquiring customers through digital channels, particularly Google Ads. However, managing and optimizing these campaigns efficiently can be challenging due to various factors, including fraud, inefficient targeting, and high competition💻📊 We are thrilled to share a compelling case study showcasing how we tackled these challenges. Stay tuned as we unveil the insights and strategies that drove our success!🚀 #DigitalMarketing #GoogleAds #MarketingStrategy #CaseStudy #ROI #Innovation #Cybersecurity #Antifraud
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Discover how ClearTrust ensures your campaigns target the right audience, not deceptive traffic. In our latest video, explore the repercussions of cloaked or replaced ads violating Meta's advertising regulations. Our proactive filters swiftly identify and block such traffic, preserving your campaign's budget from unintended clicks. Learn how we defend against this deceptive tactic, ensuring your ads reach the intended audience effectively. #digitaladvertising #programmaticadvertising #mobileadvertising #ctvadvertising #performancemarketing #digitalmarketing #affiliates #cybersecurity #frauddetection #fraudprevention #ClearTrust
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ONE MONTH AWAY 🤯! Black Friday & Cyber Week are approaching (fast!) but there’s still time for you to kick off a killer Creator campaign. We’ve got the experts, we've got tips, we've got inspo... everything your brand needs to win during the 2024 Cyber Season. Head to our latest blog for some big facts, a sneak peek into our Cyber Season Playbook, and why you need to partner with TRIBE and our creator community to max your performance. Want to get started? Get in touch - we're ready for action. https://lnkd.in/gztr7P2e
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***Correcting these 3 things could improve your LI cybersecurity campaigns overnight*** As a campaign manager, one of the first things I do is look for “leaks” in your campaign settings. Places where your ad dollars are escaping and going to waste. So let’s get into the 3 most common mistakes I see that lead to ad spend being wasted: *Targeting Member Groups without Exclusions* Member Groups are obviously a great way to get in front of your target audience. But guess what — Everyone else going after your target audience views these groups as fish in a barrel. You end up with a lot of people in these groups who are just looking to sell to the real members of the group. Solution: An easy way to eliminate this is to add sales people to the targeting exclusions. *Using Audience Expansion* All platforms love to think that they have the perfect machine learning, but none of them do. They have a very hard time understanding nuance, and what you let these platforms control who they show the ad to, they’ll always skew towards the audience that gets the most clicks. Not all clicks are not good clicks to begin with, and that goes triple when the machine brain thinks that the U.S. Armed Forces are the best audience for your cybersecurity ads because they have a lot of intelligence officers with “Cybersecurity” as a skill. Solution: Turn off Audience Expansion. You want as much control over your targeting as possible. *Not checking your demographic report* Even if you turn audience expansion off, this platform can make some odd decisions. I like to compare it to working with a genie. It’ll find every little thing you didn’t think about with targeting and leverage that to give you a result you didn’t want. Do you want to target senior roles that work at companies in tech? You might find out that all your spend is going to Microsoft, Best Buy, or Amazon Web Services because those have large employee counts and the default setting is “Max Delivery”. There’s a real “Monkey’s Paw” thing going on, but if you’re aware if it you can curb things before they go off the rails. Solution: Check your demo reports. Especially shortly after you launch a campaign. You can save yourself a lot of mistargeting by staying on top of this. Always inspect what you expect. #ppc #cyberecuritymarketing #outboundmarketing #b2bmarketing #cybersecurity #infosec #informationsecurity
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Cyberwhyze CEO | I help cybersecurity 🛡️ and tech companies create irresistible video content 🎥 that's strategically distributed on LinkedIn so they can create explosive growth and reduce ad spend.
Want to get better ROI out of your cybersecurity marketing ad spend? Check out this video.
***Correcting these 3 things could improve your LI cybersecurity campaigns overnight*** As a campaign manager, one of the first things I do is look for “leaks” in your campaign settings. Places where your ad dollars are escaping and going to waste. So let’s get into the 3 most common mistakes I see that lead to ad spend being wasted: *Targeting Member Groups without Exclusions* Member Groups are obviously a great way to get in front of your target audience. But guess what — Everyone else going after your target audience views these groups as fish in a barrel. You end up with a lot of people in these groups who are just looking to sell to the real members of the group. Solution: An easy way to eliminate this is to add sales people to the targeting exclusions. *Using Audience Expansion* All platforms love to think that they have the perfect machine learning, but none of them do. They have a very hard time understanding nuance, and what you let these platforms control who they show the ad to, they’ll always skew towards the audience that gets the most clicks. Not all clicks are not good clicks to begin with, and that goes triple when the machine brain thinks that the U.S. Armed Forces are the best audience for your cybersecurity ads because they have a lot of intelligence officers with “Cybersecurity” as a skill. Solution: Turn off Audience Expansion. You want as much control over your targeting as possible. *Not checking your demographic report* Even if you turn audience expansion off, this platform can make some odd decisions. I like to compare it to working with a genie. It’ll find every little thing you didn’t think about with targeting and leverage that to give you a result you didn’t want. Do you want to target senior roles that work at companies in tech? You might find out that all your spend is going to Microsoft, Best Buy, or Amazon Web Services because those have large employee counts and the default setting is “Max Delivery”. There’s a real “Monkey’s Paw” thing going on, but if you’re aware if it you can curb things before they go off the rails. Solution: Check your demo reports. Especially shortly after you launch a campaign. You can save yourself a lot of mistargeting by staying on top of this. Always inspect what you expect. #ppc #cyberecuritymarketing #outboundmarketing #b2bmarketing #cybersecurity #infosec #informationsecurity
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Cyberwhyze CEO | I help cybersecurity 🛡️ and tech companies create irresistible video content 🎥 that's strategically distributed on LinkedIn so they can create explosive growth and reduce ad spend.
Google CPC is Getting Ridiculously Expensive for Cybersecurity Brands: Try this instead! If you feel like Google Search Ads are draining your ad spend budget without providing any measurable return, you’re not alone. The cost per click for keywords are on a steep incline across the board. What's worse is that Google is being very secretive about what search terms actually trigger your ads. Keywords like "Pentest As a Service" jumped from $6 to $33 per click. "SOC2 audit" costs surged from $12 to $42. Bidding wars for terms like “Vanta Competitors” have shot up to over $80 per click! Why is this happening? Last year, over $40 billion in venture capital flowed into cybersecurity. A significant chunk of this investment is chasing bottom-funnel leads, pushing customer acquisition costs (CAC) through the roof. But there’s more than one way to get in front of your target audience. #1 Redirect some of your ad spend to promote valuable, un-gated content on platforms like LinkedIn. #2 Craft one-to-one content tailored to your target persona and their specific industry vertical. #3 Use LinkedIn for SME or founder-led videos to cut through the noise. Engage decision-makers directly, fostering a more human connection. What can you expect from these tactics? -> 10x the consumption of your content -> More meaningful engagements on-platform -> Video completions for $1 and below -> A far more educated target audience that’s pre-sold on your brand Ditch the Google bidding war. Embrace a more targeted, human approach on LinkedIn to drive your buyer's journey forward without breaking the bank. If you need help taking your video marketing to the next level, visit us at Cyberwhyze https://bit.ly/3xwR1j6 for a free video marketing consultation call. #cybersecuritymarketing #cybersecurity #cybersecuritybrand
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Results-oriented Revenue Generation Leader | Go-To-Market Strategist | Executive Consultant
Well, this is just great: ‘wiretapping-as-a-service’? Cox Media Group has apparently decided to sell malware as a service through “Active Listening” via apps on customer devices. Apart from the apparent violation of wiretapping law (and, who knows how many others) this demonstrates how public our private lives are becoming; and how privacy and cybersecurity issues are looming large across an ever increasing app and device landscape. (Hint for marketers: trust is still key for both short- and long-term business success.) #activelistening #intentdata #performancemarketing #privacy #cybersecurity #malware
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Can Ad Blockers Reduce Digital Overwhelm? Can Ad Blockers Reduce Digital Overwhelm? In the chaotic realm of the digital age, where ads bombard us at every turn, finding a way to reclaim our browsing freedom can feel like an impossible task. But fear not, for the ad blocker is here to save the day. Imagine it as your virtual bouncer, warding off the relentless distractions that threaten to overwhelm your digital experience. By banishing those pesky ads, you can finally focus on the content that truly matters, without the constant barrage of interruptions. And let's not forget the added layer of cybersecurity that comes with using an ad blocker - protecting you from the dangers hidden behind those flashy banners. It's like fortifying your digital fortress in a world full of cyber threats. However, tread carefully, as the very content you love may rely on advertising revenue to survive. By embracing an ad blocker, you may inadvertently impact the livelihood of those creating the content you enjoy. It's a delicate balance between a clutter-free experience and supporting the online ecosystem. So, as you navigate the online realm, armed with your trusty ad blocker, remember to strike that balance, stay vigilant about your privacy, and chart a course towards a more serene and meanin...
