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When Branding Meets Boldness: Puma’s “PVMA” Campaign with PV Sindhu Puma’s decision to temporarily rebrand itself as “PVMA” in honour of its latest collaboration with badminton star PV Sindhu is a masterclass in creative marketing. Here’s why it worked: - Curiosity & Buzz: The rebranding sparked massive engagement, with #PVMA trending globally and 25M+ impressions in 72 hours. - Results That Matter: Footfall in stores rose 15%, and searches for “Puma PV Sindhu” spiked 43% post-launch. - Strategic Timing: Aligning the campaign with the India Open 2025 maximized Sindhu’s momentum and the brand’s visibility. Key Takeaway: This campaign is a brilliant example of how bold ideas and emotional storytelling can create meaningful impact. #MarketingStrategy #Branding #PVSindhu #Puma

Cricket's bat may have crossed the finish line, but the game has just begun for the advertising industry. India's thrilling T20 World Cup victory is a windfall for brands. This win is a potent mix of nostalgia and new frontiers. Legends like Kohli and Sharma may be stepping down, but their legacy fuels a passionate fanbase, ripe for targeted advertising. This passionate audience, coupled with the growing popularity of T20's fast-paced format, creates a goldmine for marketers. Expect innovative marketing blitzes overlapping Western tactics with Indian razzle-dazzle, creating a spectacle that keeps viewers glued and advertisers smiling. Cricket is already a marketing powerhouse, but this win is sure to propel it even further. #T20WorldCup #India #worldcup #cricket #worldchampions #marketing #advertising #bleedingblue #marketing #brands

Time to get realistic Sports industry walloh!! A digital sports fan engagement company, which has been operating for the past 16 years and has top-tier sports clients across globe, is aiming for revenues of Rs 150-175 crores. What kind of digital fan engagement market size are we envisioning? Rs 1000 crore??? That's unlikely to materialize in the near future. As technology continues to evolve, the cost of digital fan services will either remain stagnant or continue to decrease. #sports #sportsbiz #india

Tribes Sports, the sports marketing arm of Tribes Communication, has partnered with Indian boxer Neeraj Goyat, marking a significant collaboration in athlete representation and team development. Goyat, the first Indian boxer in the WBC world rankings and a three-time ‘Honorary Boxer of the Year’ by WBC Asia, recently returned to the ring with a victory during Mike Tyson's comeback event. This partnership underscores Tribes Sports' commitment to fostering growth and creating impactful narratives in Indian sports. Read the full story with the link in Comments. #Advertising #Marketing #NeerajGoyat

North American sports leagues can learn much from international sport properties like the Indian Premier League India. While many leagues are increasingly using video replay to make accurate calls and protect the integrity of the product, the IPL goes beyond, further enhancing fan engagement in the process. Here’s how: In this play review from Thursday night’s SunRisers Hyderabad-Rajasthan Royals match, the review umpire provides for fans over the stadium PA system a full assessment of the play vis a vis the rule then makes a decision. He then advises the field umpire to render the decision to everyone when the umpire appears on the stadium videoboard. Contrastingly, in North America, fans are often left waiting in silence - sometimes for minutes on end - before a decision is made and then wonder why a particular decision was made. Fan engagement is not solely the domain of off-the-field marketing initiatives. It should occur on the field as well via involvement and information sharing with fans. This would cultivate “Education” - one of 10 critical fan behaviours identified by Sports Innovation Lab as keys to effective fan engagement. The more novices like me learn about cricket the sooner I can be monetized. Kudos to the TATA Indian Premier League India for this lesson and being a source of best practices for the industry. Jason Harper I Rahul Srinivasan I Prateek Yadav #cricket #fanengagement #sportbusiness #sportmarketing #transparency

The much-anticipated Global Sports Pickleball Indian Open 2025 has unveiled a stellar team lineup, with none other than Karan Johar as the brand ambassador. Yes, the same KJo who has candidly admitted he’s “not into sports” and doesn’t enjoy them much. So, why Karan? It’s simple—our sports leagues are stuck in a मजबूरी (compulsion) of sorts. To achieve instant fame and followership, they turn to film icons or cricket stars, the ultimate crowd-pullers in India. And let’s be honest, they do deliver that much-needed initial acceleration like no other. But from a long term perspective, history tells a different story. Despite their star power, 95% of these leagues have failed to survive, proving that the celebrity appeal alone isn’t enough to ensure long-term success. So here’s the important question: Is there an alternative? Can we think beyond Bollywood and cricket celebrities to popularize different sports leagues and bring fresh energy to games ? How can we innovate our approach? #indiasportsindustry #sports #sportsbiz #india

𝐃𝐚𝐲 𝟑 / 𝟏𝟎𝟎 𝐃𝐚𝐲𝐬 𝐨𝐟 𝐂𝐫𝐚𝐳𝐲 𝐎𝐎𝐇 𝐀𝐝𝐬 Calling all Cricket Fan-atics! This one's for you! Imagine rolling up to the World Cup in style - not just any style, but on a @thumsupofficial Up promo plane 𝑻𝒐𝒐𝒇𝒂𝒏! in association with @airindiax That's exactly what Thums Up did for a lucky bunch of cricket enthusiasts this year. Talk about an unforgettable way to experience the ICC T20 World Cup in the West Indies! But here's the real kicker: Transit media (think buses, trains, etc.) can be your brand's Toofan too! ⚡ 𝗛𝗲𝗿𝗲'𝘀 𝘄𝗵𝘆: Captive Audience: Passengers are stuck on those rides, giving your ad their full (and often bored) attention. Perfect for making a lasting impression! 𝐓𝐚𝐫𝐠𝐞𝐭𝐞𝐝 𝐑𝐞𝐚𝐜𝐡: Choose routes frequented by your ideal customer. Think luxury cars near high-end stores or sports gear ads near stadiums. 𝐇𝐢𝐠𝐡 𝐅𝐫𝐞𝐪𝐮𝐞𝐧𝐜𝐲: Repeated exposure to your brand builds familiarity and trust. See your ad on their way to work, on their lunch break, and back home - they'll practically be singing your jingle in their sleep! 𝐂𝐨𝐬𝐭-𝐄𝐟𝐟𝐞𝐜𝐭𝐢𝐯𝐞:Compared to other media, transit advertising offers a big bang for your buck! Thums Up's campaign is a prime example. Their unique branded plane not only created a buzz but also showcased the power of creative transit media. So, are you ready to take your brand on a Toofani ride? We, at BrandOnWheelz, can help you craft the perfect transit media strategy to get your message seen and remembered by the right people. #TransitMedia #CricketCrazy #ThumsUp #MarketingIdeas #GetCreative #brandonwheelz #icc #ipl #cricket

Dream11 ka googly. See how the famous Indian fantasy sports platform brought together A-list Bollywood stars and cricketers to face off against each other in a series of ads that blended the world of entertainment and sports together. . . . Get in touch with us! 📞 +91 8943 356 404 📧 contact@webindiasolutions.com 🌐 www.webindiasolutions.com . . #dream11 #ipl #bollywood #cricket #ad #advertising #branding #marketingstrategies #marketingagency #businessgrowth #digitalmarketingservices #socialmediamarketing #socialmediaads #marketing #businessgrowthstrategies #kochi #webindiasolutions #digitalmarketingservices

Rise of indigenous sports: How brands can tap potential of authentic marketing platforms read more: https://lnkd.in/dGbw2yms ✍ Siddhesh Shirsat Suhail Chandhok | U SPORTS | Sudhanshu Mittal | Kho-Kho Federation Of India | Parvinn Dabass | Pro Panja League | Swapnil Jain | Pavna Group | Navdeep Arneja | World Padel League |

Team India Got the Trophy We All Deserved! 🏆🇮🇳 As the ICC T20 World Cup concludes with India’s spectacular victory over South Africa, the tournament has showcased not just thrilling cricket but also the immense power of digital marketing and advertising. Throughout the tournament, advertisers leveraged this global event to captivate audiences, adapting their strategies to match the mobile-first, on-the-go viewing habits. With Disney+ Hotstar’s ‘Free on Mobile’ feature, the focus shifted to creating shorter, interactive, and location-based ads optimized for mobile consumption. This shift ensured a higher reach and engagement, drawing parallels to the massive viewership seen during the IPL. Despite initial concerns of cricket fatigue and stable TV ad rates, brands across various sectors—FMCG, auto, BFSI, travel, hospitality, and more—found innovative ways to connect with fans. The real money gaming brands like Dream 11 and My11circle, along with traditional heavyweights, seized the opportunity to engage with the massive, enthusiastic audience. As we celebrate India’s triumph, let’s also recognize the dynamic role of digital marketing in enhancing the World Cup experience for fans and brands alike. Here’s to more innovative advertising strategies and unforgettable cricketing moments! P.S. What was your favorite ad campaign during the World Cup? Let’s discuss how digital marketing has evolved in sports! #ICCT20WorldCup #TeamIndia #DigitalMarketing #Advertising #Victory #Cricket #MarketingStrategies