Propellic - Travel Marketing’s Post

We need better storytelling in tourism. I have worked on both the B2C side and B2B side of tourism. The harmful storytelling practices I witnessed as a travel writer, communicating directly with (potential) travelers, is a big part of why I established Rooted and moved to the B2B side. I think there is immense potential in empowering travel service providers – from destination reps to travel agents – to tell better stories. This then trickles down to travel media and content creators and, ultimately, to travelers. It was so lovely to chat with Rebecca Woolford of Kiwano Tourism about this journey – and about the opportunity and potential I see within the tourism space to improve our storytelling … and so much more! (Because, after all, storytelling doesn’t exist in a silo!) On this episode of the Tourism Reset podcast (the second episode!), we talked about: > Why we need to switch FROM ‘community-based’ TO ‘community-led’ tourism > Inspiring case studies and trips that put women’s empowerment front and center > How witnessing a culmination of negative impacts from tourism changed my perspectives about tourism and, ultimately, my career path > The problems with travel brands focusing on ‘locals’ and why it’s super nuanced https://lnkd.in/ghqZTJx9

It's been a hot minute since I've been on a podcast, so I'm thrilled to share this recent conversation I had with Nicole Mahoney for Destination on the Left. Nicole and I always have a lovely time catching up, and this conversation is no different ... as we wandered all over the tourism spectrum. Some of the topics we touch on in this episode include: > How DMOs can discover the truly unique aspects of the places they represent -- and how they can share that story in a way that captivates travelers. > Why it's *so important* for us to reimagine a different vision of tourism. > Why we should shift from quantitative measures of success to qualitative ones. > How to amplify the voices and stories that have been side-lined by tourism in the past. > Helping travelers shift from passive visitors to active global citizens. > How responsible storytelling practices can help your destination stand out. Whew! Did you get all that? 😅 Listen to the full episode here: --- Does your destination need support in turning any of these ideas into action? I help organizations do this -- so get in touch!

We've seen it for decades; "Book now!" "Visit here!" when it comes to travel marketing. We've also seen the generic white sandy beaches speckled with palm trees or the luxurious shopping centers being advertised. But where is the emotion behind why we are booking that trip in the first place? What are we really looking to gain from that travel experience? How do we hope it makes us feel during and post trip? Travel is emotional. It is personal. In Episode 8 on The Travel Marketing Compass Podcast, I dive into the transformative power of travel while discovering how emotions shape tourism marketing and redefine our travel perspective. Tune in for inspiration from my episode here (scroll down to episode 8 to find mine): https://lnkd.in/gCCZNtuV #travelcoach #travelmarketing #tourismmarketing #futureoftravel #womenintravel

JVM Tourism Marketing Insights Podcast Episode 1 coming soon!

WE have our own PODCAST! 🎧 This is a pilot project aimed to go deeper into our role as a cluster but first and foremost to dive into our projects and how we can make the most impact for our industry and our members. The first episode is a talk between me and Magdalena Falter, PhD, our project leader in this field. The talk goes wide and touches on: ·        What are the main goals of the Iceland Tourism Cluster? ·        How does regenerative tourism differ from sustainable tourism? ·        What projects are currently being developed in the Iceland tourism cluster? The Iceland tourism cluster serves as a network that enhances the competitiveness of tourism companies through collaboration and value creation. Their primary focus areas include sustainable tourism, innovation, and digital solutions. Sustainable and regenerative tourism is one of the cluster's key focus areas, aiming to create long-term value while preserving Iceland's natural beauty. Building bridges among various stakeholders is essential for fostering collaboration in the tourism industry. This includes engaging universities, municipalities, and banks to share knowledge and resources. The cluster emphasizes the importance of addressing current challenges in tourism by connecting problem solvers with industry needs. Connecting individuals can lead to innovative solutions and collaborative problem-solving that may not have occurred otherwise. This network creates valuable opportunities within various projects, fostering growth and sustainability. The Iceland Tourism Cluster is dedicated to supporting entrepreneurs and travel tech companies by fostering collaboration and providing essential resources. The cluster in cooperation with the Tourism Board has been hosting the Iceland Travel Tech exhibition for five years to connect tech and tourism companies, enhancing knowledge and collaboration. The discussion revolves around the importance of regenerative tourism and its unique approach to sustainability. This new mindset encourages positive impacts on destinations while engaging travelers in responsible practices. Regenerative tourism is not merely a rebranding of sustainability; it represents an evolution in responsible tourism. It focuses on creating positive impacts rather than just minimizing harm. Education and collaboration are essential for promoting regenerative tourism in the Nordics. This new approach emphasizes giving back and using tourism to create positive impacts in communities. Regenerative tourism is framed as a transformative concept, shifting from traditional sustainability to a deeper commitment to nourishing communities and environments. This reflects a more holistic view of tourism. The conversation highlights the need for proactive strategies in tourism, advocating for a controlled and thoughtful approach rather than a reactive one. This mindset aims to ensure tourism benefits everyone involved. https://lnkd.in/dvPj8Xqh

New 🎧🎙️Pod: The very wealthy don't travel like everyone else does – we discuss the latest trends for luxury vacations on the Skift Travel Podcast. https://hubs.ly/Q02DSb0y0

It's hard to learn about the insides of the travel industry. 22 resources that can help you do that. These were crucial to understanding current problems in the space, the trends that we'll see in 2024, and how technology is being used to improve the experience of traveling: Podcasts → Travel Trends Podcast → Travel Tech Insider → Travel Nerds → Experience This! Travel News & Newsletters → Skift → PhocusWire → TNMT by Lufthansa Innovation Hub → Everything AI in Travel → FutureTravel → Arival → Forbes Travel Guide → Travel Tech Essentialist Communities → Travel Massive → Everything AI in Travel Slack Group → Tourpreneur Travel Community Blogs → Mirai Blog → HotelTechReport.com Resources section Reports (Find the links in the comment section) → Unpack 2024 Trends → The Points Guy: 2024 Trends → 2024 Travel Predictions by the The New York Times → Path to travel by Expedia Group → State of Travel 2023 by Skift I hope it's as useful for you as it was for me. Save it for later reference! P.S. Let me know your favorites and if I missed any interesting ones in the comments.

🛩  New Episode Alert: Untangling Shared Travel Experiences with Sam Simmons “We saw the potential for … being able to create community around a shared love of certain destinations in a way that creates more fruitful travel experiences at large.” Watch NOW: https://lnkd.in/ezD9MzCN - Travel is an integral part of our lives. With increasing globalization, it's not just about exploring new destinations; for many, it represents their greatest source of happiness. However, the travel industry, as vital as it is to our global culture and economy, is plagued with inefficiencies, opaque systems, and a lack of personalization that often detracts from the joy of travel. But what if there's a solution on the horizon? What if many of these enduring issues could be addressed with the innovative power of Web3? 🤔 - Join us as we break down the emerging Web3 travel landscape with expert Sam Simmons. Sam is the Co-founder & CEO of MintPass, a groundbreaking Web3 travel companion app designed for collecting digital souvenirs that power a 'recommend to earn rewards' ecosystem. His insights offer an unparalleled look into the future of travel, where digital ownership, decentralized networks, and tokenized rewards transform our travel experiences. - 🔑 Episode Highlights: Digital Souvenirs and Ownership: Discover how Web3 enables the creation of unique digital souvenirs (NFTs) that represent unforgettable travel experiences, offering a new dimension to how we preserve and share our journeys. Decentralized Travel Communities: Learn about the emergence of global travel communities built on decentralized networks, promoting authentic exchanges of insights and tips, free from the constraints of traditional review systems. Tokenized Rewards and Incentives: Get insights into how tokenized rewards can enhance the travel experience, providing tangible incentives for travelers to share their stories and contribute to the community. Interoperability and Customized Experiences: Understand how Web3 facilitates seamless integration of travel services, leading to highly personalized travel experiences tailored to individual preferences. Sustainability and Cultural Preservation: Explore how Web3 can support sustainable tourism practices, help distribute tourist traffic more evenly, and contribute to the preservation of cultural and natural heritage. Enhanced Security and Privacy: Delve into the benefits of blockchain technology in ensuring the security of travelers' data and digital assets, offering greater control over personal information. - 🔮 Join Alec, Jack and Sam as they uncover how Web3 not only addresses existing challenges but also pioneers novel, immersive travel experiences. From securing digital assets to fostering global communities and personalized journeys, Web3 stands at the forefront of a major shift in how we explore the world.

Thanks for having us on the podcast Untangling Web3! 🔥 Check out the full episode to learn how MintPass is reshaping the future of web3 in the travel industry. 👇

🎙️ Hey, Globe-Trotters and Travel Innovators! Have you ever felt your ears could use a bit of travel inspiration or industry wisdom? Well, you're in luck! I've been on a mission to explore the vast universe of travel podcasts, seeking out those audio gems that offer a blend of adventure tales, insider know-how, and groundbreaking trends in the tourism sector. 🌐 For anyone who's part of this vibrant industry or just loves to dream about their next journey, I've curated a list of podcasts that are like compasses guiding us through the ever-evolving world of travel. 🔹 Travel Goals Podcast by Portia Jones, a.k.a. ''Pip,'' shares in-depth discussions on the latest travel trends with some of the biggest names in the travel industry. In addition to destination inspiration and stories of travel adventures from around the world, tune in for practical tips on how to travel better – smarter, cheaper, and more purposefully. 🔹 Travel Market Life: Focuses on the tech and digital transformations shaking up the hospitality and travel industries. If you're keen on the behind-the-scenes of travel tech, this is your go-to. 🔹Podcast from our entdecke.net DMC GmbH team Tasting Eastern Europe is my special love, which I can wholeheartedly recommend. It will give you a new perspective on the unexplored Europe and allow you to fully "taste" it. In the podcast, our hosts talk to Eastern European entrepreneurs, officials and other industry experts about how the region's tourism industry is adapting to the demands of the times and what it has to offer travellers. What are your go-to podcasts for travel insights and inspirations? Drop your recommendations in the comments, and let's keep the conversation going! Keep wandering and wondering! 🚀 #TravelIndustry #Insights #Tourism #TourOperator #Podcast