Protein Production Technology International’s Post

🏷️ Marc Coloma, CEO & Co-Founder of Heura Foods, says clean labeling is a fundamental principle guiding his work. 🗺️ “Consumers seek transparency in labeling, driven by concerns for health, sustainability, and access to information. This trend reflects a broader shift in consumer preferences toward informed, conscious choices in food purchases.” But, Marc adds, “We need to shift the pressure off consumers and bring it to the industry. We need to be the ones assuring the products we deliver are respecting the environment and people’s health – and not relying on animals to do so." 📰 Hear more from Marc and others in our full feature on clean labels in the latest edition of Protein Production Technology International. 🔗https://hubs.ly/Q02D0q-K0 #cleanlabel #ingredients #alternativeprotein #plantbased

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