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Our lead auditor, John Downs, has penned his thoughts on Auditing within cross media measurement systems. please do connect with John, Renata Uhlarikova or Pushkar Kulkarni to know more about (www.purexmedia.com) #auditing #crossmedia #audiencemeasurement

Don’t miss our interview with NewDigitalAge on the evolving landscape of cross-platform media measurement. Discover how we're leading the way in providing comprehensive, actionable data to navigate today’s fragmented media environment. #MediaMeasurement #CrossPlatform #DataInsights #Comscore

👇👇👇 If you’ve been dying to know the answers to these key social media questions… SAME. 🙋 But we’re doers, so we went out and got them ourselves. And thanks to our first-ever consumer survey, the insights are gooooooooooood. Lucky for you, we’re also sharers, so you can get all the game-changing info in our new report: https://ow.ly/1zOy50QXYuK

Great read on attention in Adtech - thank you Phil Sumner! As Phil alludes to in his piece, garnering attention is driven by finding a balance between the media and the creative. I would add that it is also influenced by recognising that when a consumer encounters an ad, they have actually chosen to engage with something else (e.g., an article). Therefore, competing for their attention can be challenging due to their desire to engage with what they've chosen. So what do advertisers do? Allow the consumer to engage with their ads on their own terms. At Tickle Global, our interactive ad unit enables consumers to swipe on an ad and save it for later. This means they can continue reading their article and return to the ad when it is convenient for them. Notably, when they return to the ad, they are paying maximum attention as they have actively chosen to re-engage with it. Our tech delivers 20x in ad engagement, demonstrating consumers' willingness to engage with ads on their own terms and the need for brands to provide their audiences with this choice. Interested in learning more? Book a meeting through my profile! #attentionmetrics #programmaticadvertising #customerexperience

Where is the future headed? Advanced audiences. ⏲ But don't just take it from us. Mainak Mazumdar, Chief Advertising Research + Analytics Officer at Fox Corporation, discusses the importance of Advanced Currency for better measurement with Bryan Goski, VideoAmp's SVP of Revenue, at this year's Vampfront. Watch the full interview here 👉 https://lnkd.in/gGavpMuu

The proof is in the pudding. 15K instagram profile insights in just 30 days! 🚀 The numbers don’t lie—consistent effort and strategy pay off. Ready to take your digital presence to the next level? Let’s make those numbers work for you! 📈

Our first-party data solutions are powered by our winning value proposition. What better way to bring that to life than handing out a big check at MediaPost's Data & Programmatic Insider Summit? Let's win together. Reach out now to learn how our data can fuel your business: https://lnkd.in/gDcG4PRS #PCHMedia #firstpartydata #zeropartydata #MediaPostInsiderSummits

Still wondering if you should diversify your media mix? Check out the recent eMarketer poll results. The full story here https://lnkd.in/gygjZ34T

Amazing insights here from Hootsuite! Contrary to popular belief, organic reach still plays a *very* important role in a buyer's decision-making and behavior. "Organic posts fuel buying behavior, and shared posts are the most powerful in turning awareness into consideration." Engaging with your community and providing content they want to consistently engage in is imperative. Add creating new content meant to bring in new followers and you find yourself walking a thin line between keeping the faithful happy and the newbies engaged. But that's the name of the social media game - finding balance. It's not as difficult for brands to achieve this, but it means listening to your audience, trends, attention to the overall social media climate, and what works for *you*. When organic social is done right, its impact can't be denied. #socialmediatrends #organicreach #organicsocial #socialmedia #hootsuite

It was a blast collaborating with Eiko Lane, MBA on this white paper. The biggest thing I've learned in leading go-to-market the past few years is the value of listening to clients. But not just listening - risking your time to imagine you *are* the client, and ask questions as if your job depended on it. This is a risk because it takes time and attention, and if the client isn't close to being in market, you may have spent your time on a more near-term goal. That said - clients remember good listeners which is always a good thing. Eiko takes this idea and applies it to marketing with some gripping statistics. And to boot, we put together a primer on intent data which I had the pleasure of learning inside-out from my career at G2.