PRWeek UK’s Post

😊 Thank you so much to the team at PRWeek UK (especially John Harrington and Siobhan Holt) for writing up the news about the launch of Blue John.   💙 2024 is set to be an exciting year for Blue John and we’re all looking forward to seeing what it will bring.   📢 Lorna Cobbett, Founder & CEO of Blue John, said: “Blue John will provide senior-led advisory support to any company, organisation or leader that is facing growth or change. We recognise that reputation needs to be managed by taking into account all stakeholders, as everything is now a business story. And yes, there will be reputational risks, but there are also opportunities that are often missed or ignored.   The reason we talk about being a reputation management consultancy is because we deliver senior advisory support to our clients from a team who are the right people to follow it through, as we’ve been there before ourselves. We know that the journey a company or leader is on is rarely linear, especially when it involves navigating growth and change, and we’re there to stand alongside you.   The collective model is one that excites me and felt right for Blue John. Clients get more flexibility and agility from a senior-led team, which brings a wide range of expertise, and we are committed to delivering the best value.   We do what we do, because we believe that reputation is an asset and one that can be perfected, projected and protected. It’s a mindset and a process that we believe passionately in. For us at Blue John, we provide everything for reputation, for reputation is everything.”   📧 Get in touch to find out more – DM us on here or drop us an email at hello@wearebluejohn.com. We want to hear from you! #reputationmanagement #launch #letsdothis #strategiccommunications #consultancy #leadershipdevelopment #changemanagement The Blue John Collective includes: Nicole Yost, Ruth Dance, Lopa Winters, Emma Donnan, Tom Sutton, Hanna Boughtwood and Lizzie Lynch https://lnkd.in/ee3sjcP7

People often think PR results will appear immediately after starting a campaign or pitching a thought leadership article. But, just like a slowly dripping tap that eventually fills a bath, PR is a gradual process that requires consistent effort and persistence.  #pragency #prresults  

Do you realise that you’re sat on PR content? Content that will get you into the media- so you can reach more people and build your credibility and visibility through being elevated and celebrated. So often in business we just get on with what we think is normal. Book launches, event planning, thought leadership - we often forget to capitalize on it. The media can amplify your message, it can shine a light on your work, it creates a new level of energy around you when you step into celebration mode What are you doing in your business that you should be celebrating?? I’ll bet there’s something!!!

Amplifying Positive Impact Is your brand a leader in its field? Do you have expertise within your business that your competitors don't? Ensure that your brand is making a positive impact through thought leadership narratives. 🌟 Our communication services will not only elevate your business, they will amplify your brands positive impact. Allow us to help you make a meaningful difference! Explore our impactful PR services at https://loom.ly/G7TkDwk #Bullion #BullionPR #PR #PublicRelations #PositiveImpact #SocialResponsibility #BrandPurpose #PRWithPurpose

I can’t quite recall when Barb McGregor and I first crossed paths; perhaps it was at a Hobart Hurricanes game or during her tenure in the Executive building with Premier and Cabinet. Regardless, one thing remains constant—we've always shared a fondness for a good cup of tea and stimulating conversation.   Fast forward to today, and the remarkable Barb stands as the Managing Director and Founder of McGregor and Associates. Specialising in strategy, effective communication, and advocacy, McGregor + Associates collaborates with leaders and organisations to cultivate capability, confidence, and engagement.   During our recent tea rendezvous, Barb and I delved into an exciting forthcoming project. Over steaming cups, we explored the potential of a media partnership to amplify our impact. While a partnership sound promising on the surface, careful consideration and strategic planning will ensure its success for all involved.   Identifying Compatible Partners: Aligning our brand values and target demographics to forge meaningful partnerships.   Collaborating on Content: Focusing on crafting engaging and informative content that resonates with our audiences.   Cross-Promotion: Leveraging both traditional and digital platforms to amplify our brands' visibility and reach.   Solidifying Relationships: Ensuring all parties are deeply embedded, fostering mutual trust and collaboration for sustained success.   In the journey of partnership and growth, it's often the simple moments shared over a cup of tea that pave the way for triumphs.

Thanks StartupValley Magazine for the interview! At PRLab Hub we're all about redefining PR as a key tool for business growth, and in this interview I explain how we do it! #PR #PublicRelations

Misinformation and Disinformation on a high-octane fuel of AI: is one of the biggest new developments that the Public Relations professional is going to grapple with in the next chapter of reputation management. While fake news has been around for a while, it’s now been fed on a steroid diet of AI boosted supplements and this means far reaching changes in the way the PR world will need to gear up to navigate this challenge and opportunity. Digital Detoxing and Digital Micro Dosing: Internet connectivity and human connectivity are so closely linked. In a world emerging from the online overdose that the pandemic induced, on one hand people have had enough of their screens and on the other hand the real-world connections are proving harder to find and maintain. An opportunity that is emerging is for small group digital engagements where people can connect. This is very different from the past ways in which digital has been used to scale and reach mass audiences. Digital Micro Dosing is what is likely to emerge in this phase. Think small group online gatherings based on shared interests. 

Being transparent with your PR deliverables is key to securing long-term clients. In my 17 years as a media and PR leader, I've learned some valuable tips: - Clearly outline what clients can expect from your PR services. - Be honest about the results they can anticipate. - Communicate openly about the strategies and tactics you will use. - Provide regular updates on progress and outcomes. Transparency is the foundation of trust and is essential for nurturing strong, lasting client relationships. #PR #Media #Leadership

The PR industry has evolved so much since I started Kendrick PR in 2015. One of the most important lessons I’ve learned is the power of genuine relationships and aligning with people's values. This extends from employees, to business partners, clients and the media. PR isn’t just about coverage, it’s about building long-term trust and for me, this begins with common values. I believe this is what helped me to grow Kendrick PR into an award-winning agency - so what are your thoughts on a values-led approach in business? #PRLife #FounderInsights #KendrickPR #femalefounder #pragency

PR should work hand-in-hand with your leadership decisions. If your public messaging doesn’t align with where you want to take the business, you’ve already lost control of the narrative. #pr #publicrelations #strategicthinking