Public Label’s Post

While you may not be a franchising giant (not yet, anyway), let's look at advertising strategies that you can use to reach your customers effectively. Learn from Sephora's Olympic marketing success. #olympicmarketing #marketingtips #smallbusiness #eventmarketing #brandawareness

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While you may not be a franchising giant (not yet, anyway), let's look at advertising strategies that you can use to reach your customers effectively. Sephora’s “Beauty and Sport” campaign is a prime example of Olympic marketing done right. They made waves along the Olympic Torch Relay route with pop-up stores in major cities like Nice, Bordeaux, and Paris. These pop-ups offer games, prizes, and tickets to Olympic events, plus makeovers for winning athletes before they take the podium! As marketers or small business owners, implement these techniques to power your brand: 💜Leverage Local Events: Like Sephora, tap into local happenings to boost your brand’s visibility. 💜Create Engaging Experiences: Interactive pop-ups and exclusive offers can attract and engage new customers. 💜Align with Major Themes: Use big events as a backdrop to amplify your marketing efforts. You don’t need a geographical advantage to make an impact—get creative and insert your brand into the event experience! #sephora #beautyandsport #olympicmarketing #marketingtips #smallbusiness #eventmarketing #brandawareness

Defining Your Brand Purpose Defining Your Brand Purpose In today’s crowded marketplace, where consumers are inundated with choices, a brand can no longer survive purely on its products or services. To truly make an impact, a brand must possess a clear purpose – its ‘why’. A brand’s purpose is its reason for existing beyond simply making a profit. It’s the guiding force that gives a company or product its unique identity and makes it resonate with its target audience. Creating a sense of belonging and connection to your audience provides consumer trust and professional dedication to a greater cause. Why Defining Your Purpose Is […] #Branding #adelaide #australia #brandpurpose #brandstrategy #branding #brands #brisbane #business #goldcoast #queensland #sydney #tasmania

📌 In my recent piece for The Conversation UK, I write about the how celebrity endorsements can be good for brands, but it is also a complex relationship. 📣 The Advertising Standards Authority banned ads from nutrition brands Huel and ZOE for not disclosing entrepreneur Steven Bartlett's financial interest in the companies. Bartlett featured in the ads, but the lack of transparency was deemed misleading. 🔦 This incident highlights the complexities of celebrity endorsements. While such endorsements can boost #brand recognition and #sales, they also carry risks, especially when controversies arise. 🔔 There has been a noticeable shift with celebrities, like Serena Williams and Kim Kardashian, launching their own brands, leveraging their fame for greater control and profit. 👇 Check out the full article below. Royal Holloway, University of London School of Business and Management, Royal Holloway, University of London Nike PRIME #influencermarketing #branding #marketing #research

Using a celebrity personality in branding can be highly effective. I assume that was the focus for NBC when they included Snoop Dogg as an announcer for the opening of the The Olympics 2024 in Paris. Snoop has had great success over the years and has reached a broader audience through collaborations with Martha Stewart and more recently Solo Brands and others. Celebrity endorsements can provide value - broaden appeal, enhance image, drive engagement, etc etc etc. But, when is leveraging celebrity endorsements not the best strategy? For brands with a strong identity and core values, standing on their own can reinforce authenticity and trust. For value-oriented brands, like those promising affordability, spending heavily on celebrity endorsements can contradict their message. Sometimes, focusing on your unique selling points, innovation, and values rather than relying on high-profile endorsements can be a better approach. Authenticity and genuine customer connections drives loyalty! Ultimately, the best strategy depends on the brand’s unique positioning, target audience, and marketing goals. What is your approach to effectively communicate your brand message? #MarketingStrategy #BrandIdentity #Authenticity #CelebrityEndorsements #CustomerLoyalty #ValueProposition #Branding #RetailInsights

Seems like Cannes focused more on brands than causes this year. Maybe because so many people there are clients or because some of the "purpose" work has started to feel disingenuous. Could also be people enjoy seeing creativity flourish in their sectors, like CPG. It gives them a "North Star." #advertising #cannes

Are celebrities worth it? The simple truth is, if your brand isn’t uniquely positioned, doesn’t stand for or against something, celebrity association or endorsement won't help you. I’ve seen it time and time again in my nearly three decades as a global brand builder. I’ve even worked with a few celebrities in my time. I can tell you the results can often be a short term burst for most. The recent work between Solo Stove and Snoop Dog is good example of this. While the alignment between Snoop Dog’s enjoyment of “smoke” and the product feature of smokeless may have seemed like a perfect match, the brand failed to benefit significantly from the partnership. So, how do you leverage celebrity endorsement in a way that will garner greater brand awareness and improve the bottom line? In my opinion, brand activation drives better results. People don’t want to just see a celebrity and brand together on a screen. They want the opportunity to engage with them, get access to them and take endless selfies with them so they have a story to tell others. They want to experience the back story as to why and how a celebrity came into the brand and why they are an ambassador. Ryan Reynolds and Aviation Gin are a great example of success. Yes, he is a part owner, or was. That made the back story more interesting and gave people something to like even more. If he wasn't part owner, would it have been as successful with just Ryan promoting it? His humour played a large role in the traction of the promo spots. His story with Wrexham and Aviation also played a roll. Consumers associated his values to the brand, so it worked. If you are a luxury brand, leveraging the right celebrities can promote alignment with the lifestyle, status and aspirations of luxury consumers. Choose a celebrity that doesn't align to your brand values, and you can ruin a brand. No matter what socioeconomic status your brand aligns to, if you are considering leveraging celebrities, be sure there is alignment between their values, yours and those of your consumers. Building a brand that is differentiated relies on sharing your values, your heritage and telling stories that resonate with your consumer on many levels, in interesting and creative ways. That’s my two cents. You got it for free. #creativity #brand #marketing #celebrity #growth

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Overcome the industry-wide struggle of measuring ROI in experiential brand activations through three crucial pillars of testing and discrete norms. https://hubs.ly/Q02mpDGr0