Publicis Health Media’s Post

With the recent advancements in generative AI video, we wanted to see how these tools can fit into our creative process and impact our future work. So, we took on a challenge: Create a 100% AI-generated ad for Culture Pop Soda We chose a concept that would have been extremely challenging for our small team to bring to life under typical budgets and timelines and made sure every single pixel (including music and VO) was 100% AI-generated. The goal was to create something we’d proudly deliver to a client—something good, not just "good for AI”— because our clients don’t care what tools we use—they just want fun, effective creative. This project pushed creative boundaries and gave us insight into how this tech can elevate our work moving forward. While we may not go for 100% AI in the future, we’re excited to seamlessly integrate these tools with our expertise. The creative bar has been raised—and we’re ready for what’s next. Let us know what you think, and find us on Instagram to see just how many wrong generations it took to get a right one. Curious Refuge Vica Runway Suno ElevenLabs Midjourney #GenerativeAI #AIAdvertising

After unveiling new branding, pricing, product experience, and content investments in 2023, SiriusXM is on a path to reach and connect with a new generation of fans. Together, we're delivering immediate and meaningful impact with AI — while sparking useful conversations that deepen listener loyalty. Learn how: https://lnkd.in/gQGKtu3R

Ever dreamt of propelling your brand's digital presence into the stratosphere? With Nowsite, that dream is not just a possibility—it's an inevitability. Leveraging the sheer power of AI, we specialize in creating content that not only captures but converts. Elevate your online strategy, and watch as your business experiences unprecedented growth. Embrace the #NowsiteMagic, and give your engagement levels the monumental boost they deserve. It's time to play in the big leagues. https://lnkd.in/g5awwQcg #EngagementBoost #Workingsmartnothard #makeadifference

In a time when brands are turning to AI for their creatives, let's explore the intersection of technology and design and creativity to captivate audiences in new and exciting ways. Re-thinking, Re-imagining. #BillboardInnovation #AIinDesign #DigitalTransformation

The Role of AI in Campaign Strategies: How Brands Are Using AI to Personalize #Campaigns 🤖 AI is transforming how brands approach campaign strategies, making it easier than ever to deliver hyper-personalized experiences. Brands that embrace AI are seeing significant results in both engagement and #ROI. By leveraging #AI-driven tools, companies can predict #customer behavior and tailor campaigns to individual preferences. Spotify, for example, uses AI to power its "Discover Weekly" playlist, curating songs for each user based on listening habits. This feature alone accounts for 31% of user engagement on the platform.

🎞 As GenAI begins to shape the future of work, we need to be proactively thinking about whether we're harnessing it in service of more, or whether we're doing so in the service of better.   In this clip Rosie Kitson, Chief Impact Office at Havas explores how she feels AI can benefit the advertising industry by moving beyond the churn and instead freeing us up to be more creative in how we go about delivering experiences that are both more engaging and more meaningful to people.   For more on how we can ethically harness AI for better and more sustainable outcomes, watch the full discussion now: https://lnkd.in/ea8-uENp #GenAI #Advertising #MeaningfulExperiences #ArtificialIntelligence #AIforGood

🌟 Future of Advertising 🤩 Get ready to experience the future of advertising with McDonald's latest AI-driven campaign! 🚀✨ Introducing "Taste of Tomorrow," a cutting-edge ad powered ai technology that takes creativity to a whole new level. 🍔💬 #AI #GenerativeAI #AIArt #MarketingInnovation #McDonalds #HeyGen #TechForward #DigitalTransformation #AdTech #FutureOfAdvertising

Next week, the AudioStack team will be at Advertising Week New York, ready to discuss how AI is transforming the world of audio marketing. We’re excited to share our latest innovations and explore how brands can leverage personalized audio experiences to drive engagement. Let’s connect and collaborate! #AdWeekNY #AI #AdTech #AudioMarketing #Personalization #AudioStack Timo P Kunz 🎧 Silke Zetzsche Brigid Judge Bill Jennings

This past week I had the absolute pleasure to attend one of my favorite conferences I've been to! It was my first year at Think Summit but I have a hunch it certainly won't be my last. My favorite session was honestly Vivek Sharma as he paved the way for an incredible and successful Think Summit. The organization and level of detail that the Movable Ink team put into this was unmatched and inspiring. With brands like Victoria’s Secret & Co. adidas JPMorgan Chase & Co. Meta Southwest Airlines Inspire and so many others it was so cool to see such sophisticated marketing efforts. In sales these conferences are generally there to build ROI and generate pipeline of course but for me and the MoEngage team what we really got out of this was the opportunity to enhance and continue growing this Movable Ink<>MoEngage partnership. I got the chance to connect with a lot of the Movable folks as well as other partners and I gotta say this is going to be an incredible year for this partnership. MoEngage and Movable Ink gives you an unbeatable combination when it comes to building out audiences, driving personalization, and scaling up your omni-channel efforts. At the end of the day success isn't achieved through silos and selfishness, it's achieved through partnerships and teamwork, which is the greatest value prop I can harp on for our two platforms! If you weren't able to make it this year, I would encourage you to join next year. See you next year Think Summit and thank you for having us! Nick Ippel Hastu Kshitij Rachel Bergman Cleve Charles #partnerships #personalization #customerengagement