Publicis India’s Post

An inspiring article from Lawless Studio® showcasing the power of brands that thoughtfully leverage art. The worlds of drinks and culture are heavily intertwined - when they come together incorporating thorough tactics, the results can be hugely resonant. From this article, it seems the majority of collaborations only occur at large, high budget scale, almost signalling lifestyle and culture aspirations don't apply to younger, smaller brands. For Jago's part, I believe that brands of any size can aim for cultural resonance and that there is a strategy for all budgets. What's the best drinks x culture collaboration you've seen? https://lnkd.in/df3zBSGF

Luxury's Results ➡️ Q2 2024 The results are showing about the key principle on the different brand storytelling campaigns. Focusing on product-centric vs client-centric storytelling strategies? Which is more successful? Read the full article by Jing Daily:

AJIO.com recent partnership with #filmmaker Mr Sanjay Leela Bhansali marks a significant milestone in the fashion industry's journey towards integrating diverse #creative domains. This collaboration not only showcases an exclusive #fashion line inspired by Bhansali’s distinctive cinematic style but also serves as a testament to the evolving landscape where fashion intersects with film. This initiative exemplifies how the #FashionIndustry is increasingly adopting innovative ideas to expand its reach and influence. By merging Bhansali’s dramatic and opulent visual storytelling with Ajio’s fashion expertise, this partnership is poised to offer consumers a unique blend of style and narrative, setting a precedent for future endeavours in the sector. For industry professionals, this represents an exciting development in how fashion brands can leverage #cinematic #art to enhance their offerings and engage with a broader audience. Let's engage in a discussion on how we can harness similar innovative approaches to drive growth and create compelling consumer experiences in the fashion industry. #InnovationInFashion #AjioXBhansali #FashionBusiness #CreativeCollaboration #IndustryTrends #FashionEntrepreneuFund #FEF

What’s the impact of shoppable social on fashion and luxury? https://lnkd.in/e2K_FGSC #socialmedia #socialcommerce #luxury #fashion #luxurystrategy #ecommerce #contentstrategy #tiktok #tiktokshop

𝗥𝗲𝘁𝗮𝗶𝗹 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟰 (𝟭) 👈 FAKE-OUT-OF-HOME ADVERSTISING Fake-Out-Of-Home (FOOH) is impressive “faked” digital content for social media and viral campaigns to showcase brands ✨. Well-know examples are the driving giant bags of Jacquemus in Paris 👜 (https://lnkd.in/e6t5PEws) and the Big Ben in London wearing a North Face Jacket (https://lnkd.in/eqNk4PuA).   Fake-Out-Of-Home is computer-generated imagery (CGI) 💻 which are 3D generated videos with visual effects (VFX). Virtual and “unreal” digital content is created in a realistic way and merged with the real world, for instance a giant Barbie is walking through Dubai .   The boundaries between real and fiction are blurred. The content can easily be mistaken for real-world-experiences. These videos impress the audience and elicit engagement to generate shares and likes on social media. 🤳   This format will no longer have the same effect in the future, as people now know that it is fiction. The fascination effect, whether it is real or not, will no longer work that ways. But it's a great way to impress and grab attention with imaginative and superbly realized CGI content. No limits in creativity and art. 🎨

Introducing the 𝐈𝐭'𝐬 𝐀 𝐖𝐨𝐫𝐤𝐢𝐧𝐠 𝐓𝐢𝐭𝐥𝐞® 𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐀𝐜𝐜𝐞𝐥𝐞𝐫𝐚𝐭𝐨𝐫 𝐅𝐫𝐚𝐦𝐞𝐰𝐨𝐫𝐤, our new line of fashion and luxury content strategy solutions. To learn more, check out our refreshed site - https://lnkd.in/d-4KqE4z #fashion #luxury #contentstrategy #content #luxurystrategy #contentmarketing #research #luxurymarketing #fashionmarketing #contentmarketingstrategy #strategy

#IMPACTInterview: In conversation with Shyamala Ramanan, Business Head, Mia by Tanishq, we learn how the brand is working towards changing the emotionally heavy perception of jewellery, and more. 🖋 Paawan Sunam #IMPACTMagazine #Mia #Tanishq #Advertising #Marketing

Beauty Brands x Pop Culture Collaborations In today's fast-paced market, beauty brands are harnessing the power of pop culture to launch new products that resonate deeply with fans. Collaborating with iconic movie sagas and hit TV shows, they’re creating memorable campaigns that go beyond traditional advertising. 🎬 Why It Works: Pop culture influences our tastes, trends, and everyday conversations. By partnering with beloved franchises, beauty brands tap into the emotional connection that fans have with these stories. It’s not just about makeup or skincare—it’s about letting consumers step into a world they already love. ✨ Examples of Success: From exclusive eyeshadow palettes inspired by fantasy worlds to skincare lines that evoke the spirit of a dystopian future, these partnerships blend creativity with brand storytelling. They draw in not only beauty enthusiasts but also die-hard fans who may not have considered the brand before. And this is something Seed Beauty/ColourPop is doing extremely well! https://lnkd.in/dr_x8B2X 💡 Key Takeaways: Brand Affinity: These collaborations build brand affinity by aligning products with fan passions. Limited Editions: Creating urgency with limited edition releases encourages rapid consumer engagement. Storytelling: Weaving product stories around iconic characters or plots adds layers of depth to marketing campaigns. These strategies show that when beauty brands embrace pop culture, they can create moments that truly resonate, driving both brand loyalty and sales. 🛍️💄 #marketing #beauty #beautybrands #collaboration #storytelling

we’re obsessed with the spelling bee content we’ve seen from a couple of luxury fashion brands & houses recently including SSENSE & Loewe ✨ we know interviewer content does well, and pairing this with a nostalgic format (and adorable kids) it’s obviously a win win. the ‘gamification’ element means viewers stay watching the content, because we wanna know if they’re going to get it right. a great way to drive brand attribution in both a verbal and visual sense, and we’re obsesseddddd. should we talk about Loewe next? 👀 #ssense #thecontentcloudnetwork #luxuryfashion #socialcontent

I have a firm belief that the successful brands of the future will be the ones that communicate their vision through storytelling, develop sustainable solutions, and establish more authentic connections with people, rather than relying on mere hype and price tags. Here at Xfitdesigns, we are constantly narrating our stories from a retrospective standpoint, while also envisioning a future that we aspire to be a part of. You can read more about this in my conversation with Vangard. https://lnkd.in/gv5nsdn2