Publicis India’s Post

An inspiring article from Lawless Studio® showcasing the power of brands that thoughtfully leverage art. The worlds of drinks and culture are heavily intertwined - when they come together incorporating thorough tactics, the results can be hugely resonant. From this article, it seems the majority of collaborations only occur at large, high budget scale, almost signalling lifestyle and culture aspirations don't apply to younger, smaller brands. For Jago's part, I believe that brands of any size can aim for cultural resonance and that there is a strategy for all budgets. What's the best drinks x culture collaboration you've seen? https://lnkd.in/df3zBSGF

Matching watches with every outfit doesn’t seem like a bad idea! While we regularly pair different shoes with different outfits and only dress up for special occasions, here’s Aamir Khan telling us that we need to up our game and not treat our watch as just a utility—it’s a statement. The ‘What’s Your Style?’ campaign aimed to increase watch consumption per person by suggesting the use of different watches for different occasions. With subtle messaging and a classy approach along with many little touches like using Aamir Khan to hum the Titan tune, Titan redefined style and luxury in its communication through this campaign. Over the years, Titan has proven to be ‘more than just a watch brand,’ whether through emotional storytelling or fun, playful ads. Matching watches with every outfit? Yes, please! Country: India Brand: Titan (@titanwatchesindia) Agency: Ogilvy and Mather (@ogilvyindia) Creatives: Piyush Pandey, Mahesh V & Rajiv Rao (@_rajivrao) Production Company: Corcoise Films Director: Prasoon Pandey Producer @cpagdiwala Cast: Aamir Khan (@aamirkhanproductions) & Vihang Nayak 𝗣𝘂𝘀𝗵 𝘁𝗵𝗲 𝗽𝗼𝘀𝘁 𝗻𝗼𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻 𝘁𝗼 𝗹𝗲𝗮𝗿𝗻 𝗶𝗻𝘃𝗮𝗹𝘂𝗮𝗯𝗹𝗲 𝗺𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗮𝗻𝗱 𝗮𝗱𝘃𝗲𝗿𝘁𝗶𝘀𝗶𝗻𝗴 𝗹𝗲𝘀𝘀𝗼𝗻𝘀 𝗳𝗿𝗼𝗺 𝗮𝗱 𝗺𝗮𝘀𝘁𝗲𝗿𝗺𝗶𝗻𝗱𝘀 𝗲𝘃𝗲𝗿𝘆 𝗱𝗮𝘆! 𝗛𝗮𝗻𝗱𝗽𝗶𝗰𝗸𝗲𝗱 𝗯𝘆 The Social Corn Marketing Solutions #GoodAdsForYou #titan #aamirkhan #Advertising #SocialCorn #goodadverts

A great read from the Morning Studio team. 🔥 All the more reason to be pushing the boundaries, extending ourselves and challenging the status-quo. In a world in a constant scroll, how can a brand stand out from its competitors if not by taking a risk and telling a story in a way that speaks to audiences? A brand personality is the key to its success, just as we as human differ from one another - how boring if we were all the same! Sure, there's a place for simplification, but when brands are replacing all creativity with stark white, they risk blending in with everyone else. #artdirection #strategicdirection

📹 A topic that I don't see much talked about is - Production Houses in India vs. Other Countries.  One of the biggest differences I've observed between production houses in India and those abroad is the way business is brought in. In many other countries, companies seek out production houses for - 1. The reputation of the work. 2. Quality of the brand as a whole. The focus is on the collective portfolio and the brand’s established name in the industry. However, in India, the scenario is different. Here, the business often comes in through - 1. Networking. 2. The name of the Founder. At Pixemo Studios , we strive to change this perception. While I value the importance of personal connections and networking, this dynamic can sometimes overshadow the collective efforts of the team and the brand's overall identity. The reality of production work is that it’s a symphony of efforts from every department. From the spot boy to the light crew, camera team, styling, hair and make-up, production support, line producer, creative producer, production designers/art team, craft department, director, photographer, writers, the entire creative team, and more, every role is crucial. Each department contributes to the final product, and their collective efforts are what makes a project truly shine, hence one person's identity shouldn't overshadow the rest. 🗣 Visual Content folks pitch in and let me know your thoughts on your suitable approach to these. #ProductionHouse #BrandIdentity #Networking #QualityWork #IndustryInsights #Marketing #BrandBuilding

AJIO.com recent partnership with #filmmaker Mr Sanjay Leela Bhansali marks a significant milestone in the fashion industry's journey towards integrating diverse #creative domains. This collaboration not only showcases an exclusive #fashion line inspired by Bhansali’s distinctive cinematic style but also serves as a testament to the evolving landscape where fashion intersects with film. This initiative exemplifies how the #FashionIndustry is increasingly adopting innovative ideas to expand its reach and influence. By merging Bhansali’s dramatic and opulent visual storytelling with Ajio’s fashion expertise, this partnership is poised to offer consumers a unique blend of style and narrative, setting a precedent for future endeavours in the sector. For industry professionals, this represents an exciting development in how fashion brands can leverage #cinematic #art to enhance their offerings and engage with a broader audience. Let's engage in a discussion on how we can harness similar innovative approaches to drive growth and create compelling consumer experiences in the fashion industry. #InnovationInFashion #AjioXBhansali #FashionBusiness #CreativeCollaboration #IndustryTrends #FashionEntrepreneuFund #FEF

𝗥𝗲𝘁𝗮𝗶𝗹 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗧𝗿𝗲𝗻𝗱𝘀 𝘁𝗼 𝘄𝗮𝘁𝗰𝗵 𝗶𝗻 𝟮𝟬𝟮𝟰 (𝟭) 👈 FAKE-OUT-OF-HOME ADVERSTISING Fake-Out-Of-Home (FOOH) is impressive “faked” digital content for social media and viral campaigns to showcase brands ✨. Well-know examples are the driving giant bags of Jacquemus in Paris 👜 (https://lnkd.in/e6t5PEws) and the Big Ben in London wearing a North Face Jacket (https://lnkd.in/eqNk4PuA).   Fake-Out-Of-Home is computer-generated imagery (CGI) 💻 which are 3D generated videos with visual effects (VFX). Virtual and “unreal” digital content is created in a realistic way and merged with the real world, for instance a giant Barbie is walking through Dubai .   The boundaries between real and fiction are blurred. The content can easily be mistaken for real-world-experiences. These videos impress the audience and elicit engagement to generate shares and likes on social media. 🤳   This format will no longer have the same effect in the future, as people now know that it is fiction. The fascination effect, whether it is real or not, will no longer work that ways. But it's a great way to impress and grab attention with imaginative and superbly realized CGI content. No limits in creativity and art. 🎨

Alkaram Studio's recent social media post has caused a lot of speculation. After being a leader in the fashion industry for 14 years, people are wondering what's next for the brand. Are they going to rebrand or even shut down? The brand's loyal customers are eagerly waiting to hear what the future holds for Alkaram Studio. They have been a staple in the industry for over a decade, and their unique designs have made them a household name. Fans are hoping for a continuation of the brand's innovative style. Many people are curious to see what a rebranding would look like for Alkaram Studio. Would they change their aesthetic, or expand their product line? The possibilities are endless, and fans are excited to see what the brand has in store. Whatever the future holds, Alkaram Studio has left a mark on the fashion industry. Their commitment to quality and innovation has inspired countless others, and their legacy will continue to be felt. As the brand moves forward, fans can't wait to see what's next for this beloved Pakistani fashion brand. . . . #AlkaramStudio #FashionIndustry #Speculation #Rebranding #ShutDown #PakistaniFashion #FashionLegacy #FutureUncertain #BrandNextSteps #FashionEnthusiasts #WaitAndWatch #tribunetrends

Client | Nestle Lanka Brand | MAGGI Papare Kottu Agency | Geometry Global (pvt) Ltd Creative group | Nadeera Warawita/ Sakuna Ranasinghe Brand Team | Sancharitha Jayathilake/ Shivan Jayasuriya/ Shermeel Gunaratne Artist | Dinesh Gamage | Dushyanth Weeraman | Stephanie Siriwardhana | Shanudrie Priyasad Melody | Dinesh Gamage Lyrics | Manuranga Wijesekara Music | Kavishaka Dombawela / Dinesh Gamage Composer | Kavishka Dombawela Mixed & Mastered | Kavishaka Dombawela (K2) Film Director | Malaka Nilwala DOPs | Chamath Hasanka Video Edit/ Color grade/ VFX - Dinush perera Assistant Director | Chamath Hettiarachchi Art Director | Upul Chamila Bandara Costume Designer | Roshan Indrajith Choreographer | Eranda see Make up | Harsha Manjula Hair | Aweera (Asanka Weerasinghe) Production Manager | Praveen Ranasinghe 2nd AD | Yuresha dhara   The campaign begins with a series of teaser videos released in two phases across social media platforms focusing on two celebrity couples. These videos introduce the concept of ‘” Breakup”. The narrative unfolds across digital media, combining a mix of videos and gossip articles. Campaign was further amplified through use of micro influencers and user generated organic content. Leveraging the awareness build to generate excitement and anticipation for an upcoming music video release, engage the target audience, and build momentum leading up to the launch event. Media partner content that resonates with the radio station's audience. Interaction with influencer personalities, storytelling segments to make sure the content is engaging and captures listeners' attention. Encourage listeners to engage with the event using hashtags or social media handles related to the event.  Celebrities to participate in the event. Their presence created buzz and draw more engagement to ensure that their involvement fits naturally into the teaser and the campaign theme. Event date - Build up suspense and curiosity to start connecting the dots, but without explicitly stating that it's a product launch. when there's a significant buildup of interest and engagement, product and the music video was launched which was a climactic moment that surprised and delighted the audience. The launch was followed by an exciting party and musical event. #360CreativeAgency #BrandStrategy #MarketingSolutions #IntegratedMarketing #Brandbuilding #BrandActivation #DigitalMarketing #AdvertisingSuccess #CampaignManagement

https://lnkd.in/ehbkEQPH How effective are fashion films for branding effectiveness and ROI? Can they perform as both art and marketing content? How will #AI affect the industry? #fashion #branding #brandedcontent #video #marketing

In the fast-paced world of fashion, the ability to produce high-quality creative content on a tight timeline can be the difference between success and missed opportunities. That's exactly what my team demonstrated with the promo video we created for the Lulu Fashion Week 2024. Conceptualized and executed within a single day, this video encapsulates our expertise in video production and our commitment to delivering impactful results, even under the most challenging constraints. From coordinating the outdoor fashion shoots with our talented models to seamlessly weaving together visually stunning footage, our team's quick thinking and technical prowess shone through. The final product is a dynamic, captivating promo that not only promotes the prestigious Lulu Fashion Week, but also serves as a testament to our agility and creative flair. In the high-stakes world of fashion marketing, being able to turn around compelling content quickly is an invaluable skill, and this video stands as a prime example of our ability to rise to the occasion and exceed expectations, no matter the timeline. It's a testament to our team's dedication, adaptability, and passion for crafting visually striking, emotionally resonant content that leaves a lasting impression on the audience. Concept & Direction: Melbin Mathew Editing: Jijesh Kumar DOP: Dil Raj & Amil P Anil Title sponsor: Pepe Jeans London Pepe Jeans India Limited. Louis Philippe CROYDONuk Amukti Fashion Peter England American Tourister Levis’Store Caprese Bags celio celio India Jockey International, Inc. Safari Industries India Ltd. B Pooja Singh Sin Denim Crimsoune Club Location courtesy: Starbucks, Starbucks India , lulu mall Bengaluru, #creativedirection #promovideo #videoproduction #creativity #fashion #fashionindustry #fashionweek #lfw #videography #cinematography #videoediting #preproduction #postproduction #creativepromo #lulugroup #fashionweek #choreography #media #communications #direction #portfolio #worksamples #team #conceptcreation #ideation #contentcreation #promoproducer #videoproducer #filmdirection