Partnership for Public Service’s Post

📣 Exciting news for all full-service GlobeNewswire Distribute clients! 📣 Introducing The Quote Carousel - a new feature that's sure to capture journalists' attention. This dynamic and visually attractive tool allows you to showcase compelling quotes within your press releases, creating a better storytelling experience for readers. Boost the impact of your press releases by effortlessly highlighting key quotes using either auto-generation or by selecting the precise quote. The Quote Carousel is now available to all English-language press releases sent by full-service GlobeNewswire Distribute clients. Want to learn more? Check out the comments below or PM me to arrange a connection. Don't miss out on this opportunity to take your press releases to the next level!

Learn how to craft compelling calls-to-action in press releases for better conversion. https://lnkd.in/gUbysWka #Pressreleasepublishing #PRDistributionservices #BestPRDistributionservices #Toppressreleasedistributionservices #Newsdistributionservice

Leaders in science and tech – are you on deck to address stakeholders soon? Try this: When it’s time to create a new presentation, or even adapt an old one, have you ever taken a fresh bird’s-eye view? A view of your slide deck from up high?

2023 was all about blogs and product descriptions. Here's the top tip for you all: Be mindful of your audience and tailor your tone accordingly. ▶️ If you're writing a piece for healthcare professionals, use less conversational tone and provide valuable information in a concise way. ▶️ For a general audience, maintain a friendly and informative approach. Feel free to use your creativity to explain difficult terms and mechanisms.

Don’t wait another four years! Stop telling yourself, “I could have said that better” – after what you created is already out there! Stop breathing a sigh of relief because it can still be edited before too many people see it! Good intentions don’t count. Using the right words and images is critical for public relations, advertising, and marketing professionals. Cognitive-based Information Design (CID) can help you: • Get readers to engage, • Ensure they understand correctly, • Help them recall the information. Join Lou Tetlan, Ph.D. and Philip L. Ransom on Leap Day (February 29) to learn how using CID helps your audience engage, accurately understand and retain what they read. https://lnkd.in/gsgDG7X2

🚨 Ready to elevate your press releases? Avoid these common pitfalls to make a BIG impact! 🚀 1️⃣ No Newsworthy Content: Boring releases get ignored. Be timely, relevant, and captivating! 2️⃣ Burying the Lead: Don’t make readers dig. Hit them with the good stuff right from the headline! 3️⃣ Jargon Overload: Keep it clear and simple. Complex language turns readers off. 4️⃣ Missing Basics: Forget the essentials like date and contacts, and your release is toast. 5️⃣ Poor Formatting: Clunky paragraphs? No thanks. Use bullet points, subheadings, and white space. 6️⃣ Ignoring the Media: Follow up! Engage with interested journalists pronto. 7️⃣ No Tracking: Measure your success—reach, engagement, conversion. Refine and improve continuously. 📈 Be strategic, smart, and sensational in your approach!

Often as marketers we have to prepare communication for a variety of audiences. Cambridge Technologies has a textbook case of needing to provide very technical information to those who understand it and those who may not. More on this in episode 9: https://bit.ly/44gcw4a

In this video, you'll learn about the five principles that make up conscious communication. http://ow.ly/BrlS50JIez6 #AskTheExperts #communicationskills #publicspeaking

Why is it important to focus on the most relevant content for your expertise?🎓 You'll find the answer in the slides that follow. We'll examine a case from Sitechecker that effectively illustrates why establishing topical authority in a specific subfield is crucial. By covering topics within that subfield before expanding to more general field topics, you can achieve faster and more effective results. P.S. If you're not sure where to begin, you can check my previous post.

"create reading momentum"- What’s Body Copy Part 8 Last night, I mentioned, “passing reading momentum is like ushering readers to your next chapter.” But here’s the question: how to create reading momentum in our sentences? Well, there is no hard rule. You can use proven methods like AIDA (attention, interest, desire, action) or PAS (problem, agitation, solution). Some marketers use humor, creativity, or providing useful information to create the reading momentum. It depends on your niche, your audience, and the brand image you want to create. And our good ol’ motto shins here – fix your eye on your audience. As long as your message is interesting to your readers, you are creating the reading momentum.