Puig’s Post

𝗛𝗲𝗿𝗺è𝘀 𝗦𝗵𝗶𝗻𝗲𝘀 𝗶𝗻 𝗮 𝗦𝗰𝗿𝘂𝗳𝗳𝘆 𝗟𝘂𝘅𝘂𝗿𝘆 𝗠𝗮𝗿𝗸𝗲𝘁 "Catering to the superrich, who are the last to feel the pinch, helps Hermès in lean times. Luxury brands that target status-loving but not necessarily wealthy consumers are struggling as these buyers rein in extravagant purchases. Hermès isn’t immune to the trend: Its perfume and makeup business grew at less than half the rate of the group overall in its latest quarter. But these entry-level products contribute less than 4% of total sales, and demand for its other products is strong." https://lnkd.in/eJXaeJBt

Luxury Fashion Scandal: Dior and Armani's Price Markup Controversy Dior and Armani are under fire for selling a bag that costs just 57 euros to produce but retails for 2,790 euros. This raises serious questions about transparency, pricing ethics, and consumer trust in luxury fashion. What does this mean for their reputations and the future of the industry? Read our latest blog post to explore the implications and the growing demand for ethical practices in luxury fashion. https://lnkd.in/d8gwsKN5

‘Let them cake in make-up’ Celine are set to release a lipstick in time for Christmas with the rest of the line due in Spring 2025. Luxury brands getting into make up is nothing new. Dolce & Gabbana having released their range earlier this year and Miu Miu also set to release a line next year. That’s on top of Hermes, Gucci, Armani and Prada already. It is very clear, escalating prices since 2020 has forced brands to diversify, to keep middle class shoppers. Or any customers wanting a taste of luxury. Very much a case of clothing for the super rich and beauty for everyone else. And in fairness margins are huge on make-up. Victoria Beckham’s make-up has transformed her bottom line. It is a no-brainer to leaverage brand power through high markup items. Though we might have some over saturations. Plus with the facade uncovered at Dior, how many lipstick do we really need for Christmas? How are smaller brands suppose to compete? #luxury #brands #businessoffashion #pricing #beautyindustry https://lnkd.in/eVF4qU9v

Brand recognition or consumer preference? Here are some insights on luxury fashion brand ownership in the U.S. According to Statista's latest survey, published on December 14, 2023, Burberry takes the lead in the luxury fashion market, with a substantial 24 percent ownership share among consumers familiar with the brand. On the other hand, Hermès, Valentino, and Vivienne Westwood exhibit a lower ownership rate, below the 10 percent threshold. The data reveals a generally balanced distribution of ownership across various luxury fashion brands yet underscores a discernible gap regarding brand awareness between the top and bottom performers. It's a real eye-opener on how being a well-known brand doesn't always mean you're the top choice in everyone's wardrobe. #aesty #fashiontrends #luxurybrands #mobileapplications #digitalwardrobe #stylingapp #styleguide

💎 Luxury brands, are you listening? A new generation is demanding more than just elegance—they want transparency, sustainability, and meaningful change. As consumer values shift, luxury brands must adapt to meet these expectations or risk falling behind. Discover how this evolving mindset is reshaping the luxury industry and what it means for the future of fashion. 🌍✨ Read our latest blog to explore how your brand can stay ahead in this new era of luxury ➡ https://lnkd.in/ecwQ8BY7

The True Cost of Luxury: Why We Need Value Consumption Recent reports allege that Dior handbags retailing for far more than €53 are produced through exploitative labor practices. This raises a critical question: **What are we truly paying for in luxury goods?** As consumers, we have the power to drive change through our choices. **Value consumption** prioritizes ethical production alongside quality and design. It's about understanding the impact of our purchases and seeking brands that prioritize: - Fair wages and working conditions for workers throughout the supply chain. - Sustainable practices that minimize environmental impact. - Transparency about production processes and sourcing. By demanding value, we can ensure luxury reflects not just exclusivity, but ethical practices that we can be proud of. **What are your thoughts on value consumption? Share your experiences and how you approach ethical fashion choices in the comments!** #valueconsumption #ethicalfashion #luxurygoods #sustainability https://lnkd.in/g3zaB9rp

🌟 Love Hermès but hate watching your investments depreciate? 😩 At Luxury with Discounts, our Hermès accessories retain their value like no other! 💼 With prices that defy gravity and resale values that soar, your fashion investments will never take a nosedive. Buy today, wear tomorrow, sell the day after tomorrow—discover the secret to smart fashion investments at Luxury with Discounts! 💸✨ #luxuryfashion #LuxuryResellers #authenticluxury #discountedluxuries #discountedprices #luxuryshopping #exclusiveoffers #luxurydeals #discountedluxuries #luxurygoods #discountedprices #luxuryforless #hermes #affordableluxury #luxurytrends #luxuryaccessories #luxurybargains #exclusiveoffer #exclusiveoffers

The Hermès Birkin 35 transcends being just a fashion accessory; it's perceived as an investment due to several key factors. Firstly, its exclusivity and carefully controlled scarcity by the brand create a consistent demand that outstrips supply, leading to an increase in its value over time. The history and tradition associated with Hermès as a prestigious fashion house add an additional component to its appeal as an investment. The brand has a solid reputation and a loyal customer base, contributing to the stability and confidence in the long-term value of the Birkin 35. In the luxury goods market, where status and exclusivity are paramount, the Birkin 35 positions itself as an emotionally significant and financially sound investment. Its ability to maintain or even increase in value over time makes it a sought-after asset for collectors and luxury enthusiasts looking to merge aesthetic pleasure with substantial investment. $RMS

If you’re pondering the purchase of a luxury bag but anxious about authenticity, let AuthenticateFirst be your peace of mind. We verify every detail, ensuring your splurge is splendiferous and sincere. Authenticity made simple. authenticatefirst.com #authentication #identification #branded #luxury #fashion #fashionstyle #style #brand #acccessories #handbags #luxuryhandbags #authenticatefirst #authfirst

In the ever-evolving world of luxury fashion, collaboration is the name of the game. From iconic designer partnerships to strategic brand crossovers, #CrossPromotion has become a powerful tool for enhancing brand visibility. Luxury fashion groups typically refrain from collaborating with each other to avoid being overshadowed. The choice often involves partnering with brands of a different focus, such as the #Supreme x Louis Vuitton collaboration, where Supreme's streetwear appeal targets a distinct audience. Alternatively, collaborations may occur with different category supply, as seen in the Saint Laurent x Baccarat partnership, leveraging #Baccarat's renowned crystal craftsmanship. However, within a single luxury group with a diverse brand portfolio, collaborations are approached with less caution. Through careful planning and execution, #luxury groups can leverage cross-promotions to strengthen brand equity, foster customer loyalty, and propel their portfolios to new heights of success. *** Examples of cross-promotion used by LVMH (RIMOWA x Tiffany & Co.), Prada Group (Miu Miu x Church's), Hermès (#Hermes x Saint-Louis) and Kering (Gucci x BALENCIAGA) in my new article: https://lnkd.in/dqh6vGRA #LouisVuitton #SaintLaurent #LVMH #Rimowa #TiffanyAndCo #Prada #MiuMiu #Churchs #SaintLouis #Kering #Gucci #Balenciaga #luxuryfashion #marketing