PulpoAR’s Post

Part 3: The Power of Virtual Try-Ons Virtual try-on technology is reshaping the way consumers interact with fashion and beauty products, providing a personalized and immersive experience like never before. By allowing customers to virtually try on products from the comfort of their own home, brands are revolutionizing the way we shop, increasing customer satisfaction, and reducing returns. One case study that showcases the power of virtual try-ons is the makeup brand Sephora. By offering a virtual try-on feature on their website and app, Sephora allows customers to instantly see how different shades of makeup will look on their own face before making a purchase. This not only helps customers make more informed decisions but also reduces the likelihood of returns due to mismatched shades or products that don't suit the customer's skin tone. As a result, Sephora has seen an increase in customer engagement and loyalty, leading to higher sales and overall customer satisfaction. Another brand that has successfully implemented virtual try-ons is Warby Parker, a glasses retailer. By utilizing virtual try-on technology, Warby Parker allows customers to see how different frames will look on their face before ordering online. This has not only reduced the number of returns due to ill-fitting frames but has also increased customer confidence in their purchase, leading to repeat business and positive word-of-mouth referrals. Overall, virtual try-on technology is proving to be a game-changer for the fashion and beauty industries, providing a seamless and interactive shopping experience for customers. By leveraging this technology, brands can increase customer satisfaction, reduce returns, and ultimately drive sales. In an ever-evolving digital landscape, brands that embrace virtual try-ons are staying ahead of the curve and meeting the expectations of today's tech-savvy consumers.💻🛍️ #VirtualTryOn #FashionTech #BeautyTech

Did you know that high-tech touchpoints can improve a business customer experience? "Despite all the buzz around the concept of omnichannel, most companies still view customer journeys as a linear sequence of standardized touchpoints within a given channel. But the future of customer engagement transforms touchpoints from nodes along a predefined distribution path to full-blown portals that can serve as points of sale or pathways to many other digital and virtual interactions. They link to chatbots, kiosks, robo-advisors, and other tools that customers — especially younger ones — want to engage with. But the mere existence of these groundbreaking interactions is only part of the story. Our recent survey of 6,200 customers in China, France, and the United States uncovered seven CX factors that directly influence customer satisfaction. The first four — convenience, choice, navigation, and payments — are indispensable. That is, the presence or absence of these factors determines whether a customer judges a particular experience as good or bad. Think of them as table stakes. The remainder — ambiance, expertise, and touch-and-feel — amplify the baseline level of satisfaction. While their presence boosts satisfaction from 'good' to 'very good' 70% of the time, their absence turns a 'bad' experience into a 'very bad one' 89% of the time." This Harvard Business Review article by Karen Lellouche Tordjman and Marco Bertini reviews how high-tech touchpoints are improving the customer experience: https://lnkd.in/eVWZrR5m #Omnichannel #CustomerExperience #HighTechTouchpoints #CustomerSatisfaction

https://lnkd.in/dQMEMSwW Apple promised 1,000 songs in your pocket with the release of the iPod in 2001, but can you believe you or a friend might be able to carry 1,000 shades of lipstick in your purse while hardly taking up hardly any space 🤯 ? The rise of technology has affected marketing in many countless ways, as we hear daily. Companies utilize their marketing research in order to rethink the way that they are reaching consumers through technology. Here is what they have to say about the opportunities in this area of technology touchpoints in accordance to consumer based research: 💡 Frictionless Commerce: By utilizing biometric identification, QR-enabled payments, smart carts, or smart stores, companies can make the shopping journey hassle free, easy, and quick. Consumer trends and research support this frictionless shopping experience that many are asking for. 💡 Augmented experience: In accordance with consumers’ wants for innovation within their seamless shopping experience, many companies are beginning to introduce augmented experiences in their stores. By using these touchpoints, companies are engaging with the consumer, while also suggesting more products in a way consumers have never seen. 💡 Intuitive Interactions: Consumers want an experience that is tailored to them. This is causing businesses to create more intuitive, and personalize interactions with their consumers utilizing technology touchpoints. Overall, it should be noted that the highest customer satisfaction scores have generated twice as much shareholder value in the last 10 years relative to the average scores. This means that consumer research is more important now than ever, as the stakes are substantial. Investing in these multiple touchpoints better helps businesses learn, adapt, and strengthen their marketing plans. 🗝 The key is to listen to consumers. The research of your consumers will lead you to your next bright idea. In what ways have you seen businesses follow this logic so far this year? #MarketingResearch #MarketForecasting #ConsumerBehavior

Connection strategy: "The future of customer engagement transforms touchpoints from nodes along a predefined distribution path to full-blown portals that can serve as points of sale or pathways to many other digital and virtual interactions. They link to chatbots, kiosks, robo-advisors, and other tools that customers — especially younger ones — want to engage with." https://buff.ly/3YZKndh #omnichannel #connections #strategy #touchpoints

Rethinking Customer Touchpoints "Despite all the buzz around the concept of omnichannel, most companies still view customer journeys as a linear sequence of standardized touchpoints within a given channel. But the future of customer engagement transforms touchpoints to full-blown portals that can serve as points of sale or pathways to many other digital and virtual interactions." Fully agree with this notion of the article. More over I fully undersign that "Many companies still only claim to be digital. The future of customer engagement looks bright. As the enabling technologies become more powerful, more desirable, and more affordable, the greatest limitation on how companies can satisfy customers is their own imaginations." https://lnkd.in/eZKtRvaX

This article brings the power of using hi-tech to elevate customer experience. This goes beyond mere automation or rule based decision support. When AR is integrated with the customer journey, the possibilities become manifold and highly contextual. 3 key areas to deploy tech to enhance CX - (1) Frictionless Commerce - Amazon Go shopping (2) Augmented experiences - L'oreal lipstick offering and (3) Intuitive recommendations - Nike flagship stores having video-cam and digital assistants providing real time recos to shop floor assistants. it is important that the basic hygiene of digital touch points are taken care before these next level of experience elevators are implemented.

Creating Memorable Customer Experiences in Retail 🛍️   In today's competitive retail environment, building customer loyalty it's about forming deep, emotional connections that turn casual shoppers into devoted customers. How can retailers achieve this? The answer lies in creating memorable experiences that form 'muscle memory'.   🖥️ Engage with Technology: Retailers can use tech to make shopping unforgettable. Interactive displays and digital signage offer tactile connections and personalized visualizations, bridging the gap between the store and the shopper's imagination. When customers are physically involved, they form strong, sensory memories that encourage repeat visits.   🔄 Focus on Experiences: By creating these engaging moments, retailers build a kind of retail 'muscle memory' that keeps customers coming back. It’s not just about transactions; it’s about turning every visit into a memorable event. Click on the link below to learn more about it:  https://lnkd.in/dMmFnQRi #Retail #CustomerExperience #Technology #CustomerLoyalty #Innovation #MuscleMemory

Virtual reality to augmented reality, the future of retail is transforming! Check out this article by John Pink, our Head of Consumer Experience, to discover how these technologies can elevate the consumer experience: https://okt.to/RNx4lw #Uvance #ConsumerExperience #Retail #DigitalTransformation #CX

💥 👕 What do you know about 𝗔𝗥 𝗺𝗲𝗿𝗰𝗵? A few benefits that companies using them are getting: ✅ 𝗘𝗻𝗵𝗮𝗻𝗰𝗲𝗱 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗘𝗻𝗴𝗮𝗴𝗲𝗺𝗲𝗻𝘁: AR merchandising captivates attention with interactive experiences, significantly boosting customer engagement. ✅ 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗦𝗮𝗹𝗲𝘀: AR technology adds a unique value to the product, leading to higher sales. ✅ 𝗜𝗺𝗽𝗿𝗼𝘃𝗲𝗱 𝗕𝗿𝗮𝗻𝗱 𝗣𝗲𝗿𝗰𝗲𝗽𝘁𝗶𝗼𝗻: Adopting AR positions a brand as innovative, enhancing its image among tech-savvy consumers. It's also very effective for standing out in events. 👉 Do you want your personalized AR merch for your business? Write "𝗺𝗲𝗿𝗰𝗵" in the comments, and I'll give you more info. 👇 YORD #augmentedreality #ar #arfashion #armerch #immersivetechnology

By showcasing products virtually, retailers can entice shoppers to explore additional items they might not have considered otherwise. Better Customer Insights: Retailers benefit from the data collected through magic mirrors. They gain insights into customer behavior, such as popular products, time spent in front of the mirror, and frequently paired items. This information helps optimize inventory management decisions and marketing strategies