PUMA Group’s Post

In this article I explain my vision to climb the most beautiful mountain in the world and how the backing from PUMA Group played a role in turning this vision into reality. (Special thanks go to Manisha Agarwal and also to Vidushi Thapa and Alicja Oczachowska-Van Den Broek)

3 out of 75! Celebrating 3 Years in the 75-Year legacy of #Adidas Commemorating my three-year #milestone in the 75-year journey of #Adidas, a #global #intercultural company where the world of sports comes alive. As I reflect on this #journey, I am filled with immense #gratitude and #pride. Global Impact: Being part of Adidas' 75-year legacy has given me the unique #opportunity to contribute to a global brand that transcends borders. Intercultural Exchange: The #diversity at Adidas is its #strength. I've had the privilege of #learning from colleagues around the #world, gaining insights into different cultures, and broadening my perspective. Real Sports: At #Adidas, we breathe sports. It's been exhilarating to be part of a company that not only creates #sports #products but also contributes to the sports, #inspiring and enabling sportspersons of all levels. Personal & Professional Growth: These three years have been a journey of #personal and #professional growth. The #challenging projects and the supportive work environment at Adidas have helped me #grow and evolve in my career. Here's to the past three years at Adidas, and counting! #Adidas #WorkAnniversary #3outof75 #75adiversary

𝐏𝐮𝐦𝐚 𝐡𝐚𝐬 𝐝𝐞𝐜𝐢𝐝𝐞𝐝 𝐭𝐨 𝐬𝐡𝐢𝐟𝐭 𝐟𝐫𝐨𝐦 𝐛𝐞𝐢𝐧𝐠 𝐚 𝐥𝐢𝐟𝐞𝐬𝐭𝐲𝐥𝐞 𝐚𝐧𝐝 𝐚𝐭𝐡𝐥𝐞𝐢𝐬𝐮𝐫𝐞 𝐛𝐫𝐚𝐧𝐝 𝐭𝐨 𝐚 𝐒𝐩𝐨𝐫𝐭𝐬 𝐚𝐧𝐝 𝐏𝐞𝐫𝐟𝐨𝐫𝐦𝐚𝐧𝐜𝐞-𝐟𝐢𝐫𝐬𝐭 𝐛𝐫𝐚𝐧𝐝.(Economic Times) 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 refers to a company's long-term plan for achieving specific goals or objectives. It involves making decisions about where to compete, how to compete, and what actions to take to secure a competitive advantage. 𝐁𝐞𝐬𝐭 𝐏𝐫𝐚𝐜𝐭𝐢𝐜𝐞 𝐢𝐧 𝐏𝐮𝐦𝐚’𝐬 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐒𝐡𝐢𝐟𝐭 The best thing Puma did in implementing its strategy was leveraging partnerships with sports organizations, such as the Athletics Federation of India and the Indian Olympic Association. -By aligning with prestigious sports bodies, Puma reinforced its identity as a performance-driven brand. -These partnerships provided Puma with platforms to showcase their products in high-visibility, high-impact arenas like the Olympics, which can influence consumer perception. -Associating with national sports bodies also helps Puma deeply penetrate the Indian market, which is one of their fastest-growing regions. #Puma #Adidas #Nike #Reebok #Zara #Insights #TrendingUpdates

In the early days of launching my business, I found myself stepping into uncharted territory, surrounded by uncertainties and unfamiliar challenges. The decision to embark on this journey was fueled by a deep-seated desire to make a meaningful impact, even though the path ahead seemed uncertain. Fast forward three years, and the narrative has transformed. What began as a solo venture has evolved into a thriving team of five individuals, united by a shared passion for innovation and a commitment to projects that make a tangible difference. Together, we've not only weathered the storms of uncertainty but have emerged stronger and more resilient. The heartbeat of our success lies in our emphasis on teamwork and collaboration. We've cultivated a culture where each team member is not just an employee but a valued contributor—a dreamer and a believer in the transformative power of our projects. This collective spirit propels us forward, driving us to tackle challenges head-on and turn ambitious ideas into reality. Crucial to this journey is Head of Talent and Partnerships at Kallure, Jay Ajayi. His presence brings a sense of assurance and confidence that we are indeed moving in the right direction. As we continue to work on exciting projects that extend beyond the realms of the known, the spirit of innovation and collaboration remains our guiding force. We are not just building a business; we are crafting a narrative of positive change. Super proud of our recent work! Shout out to the whole Kallure team #teamwork #dreamers #doers

𝗦𝗽𝗼𝗿𝘁𝘀 𝗮𝗻𝗱 𝗘𝗰𝗼𝗻𝗼𝗺𝘆 𝗼𝗿 𝗦𝗽𝗼𝗿𝘁𝘀𝗘𝗰𝗼𝗻𝗼𝗺𝘆?? Usain Bolt not only left an indelible mark on the track but also made significant waves in the world of commerce, particularly for sportswear giant Puma. At a cost of €𝟭𝟬 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 for Usain Bolt, Puma was able to increase its sales by €𝟴𝟰𝟭 𝗠𝗶𝗹𝗹𝗶𝗼𝗻 in 2011 which is a very big number. Through strategic marketing, Puma capitalized on his unparalleled appeal. The Indian Premier League (IPL) has emerged as one of the most lucrative sporting events. According to a report, IPL's valuation jumped about 28% to reach a whopping $𝟭𝟬.𝟳 𝗕𝗶𝗹𝗹𝗶𝗼𝗻 in 2023 against $8.4 Billion in 2022. The league's immense commercial appeal has attracted investments from corporate giants, advertisers, and media conglomerates, catapulting it into the billion-dollar club. 𝘚𝘱𝘰𝘳𝘵𝘴 𝘩𝘢𝘴 𝘢𝘭𝘸𝘢𝘺𝘴 𝘤𝘰𝘯𝘵𝘳𝘪𝘣𝘶𝘵𝘦𝘥 𝘵𝘰 𝘌𝘤𝘰𝘯𝘰𝘮𝘺 𝘢𝘯𝘥 𝘵𝘩𝘪𝘴 𝘪𝘴 𝘸𝘩𝘺 𝘊𝘰𝘶𝘯𝘵𝘳𝘪𝘦𝘴 𝘴𝘩𝘰𝘶𝘭𝘥 𝘩𝘦𝘢𝘷𝘪𝘭𝘺 𝘪𝘯𝘷𝘦𝘴𝘵 𝘪𝘯 𝘥𝘦𝘷𝘦𝘭𝘰𝘱𝘪𝘯𝘨 𝘚𝘱𝘰𝘳𝘵𝘴 𝘤𝘶𝘭𝘵𝘶𝘳𝘦, 𝘐𝘯𝘧𝘳𝘢𝘴𝘵𝘳𝘶𝘤𝘵𝘶𝘳𝘦, 𝘦𝘵𝘤. #Sports #Economy #SportsEconomy #Puma #UsainBolt #IPL #DHONI

The newly-released streetwear collaboration between the Mercedes-AMG PETRONAS Formula One Team, PUMA Group and the artist Mad Dog Jones is the latest example of the rapidly evolving crossover between Formula 1 and popular culture. The increasing integration of the two is a reflection of the need that the sport has to not only continue attracting younger audiences, but to also keep them engaged by making the sport feel culturally relevant. Over 60 per cent of streetwear consumers are under the age of 25, so there is obvious overlap with the Gen Z audience that F1 has done so well to attract in recent years. Puma are arguably at the forefront of this movement, not only with Mercedes but also F1 themselves, highlighted by A$AP Rocky's debut collection as Creative Director that launched at last year's Las Vegas GP. This is where we also saw the release of the Palace Kappa collaboration with Alpine, a first foray for the streetwear brand into F1, where they join the likes of Palm Angels, UNDEFEATED and Awake NY in having produced bespoke collections. As is often the case, the trend is starting to extend to other series as well. This year's 24 Hours of Le Mans saw a collaboration between the race organiser and iconic streetwear brand Anti Social Social Club, featuring a 20-piece collection, bespoke team kit and helmet, and even an LMP2 custom livery. The link between fashion and motorsport is hardly a new phenomenon, but the evolution that we are seeing towards targeting youth culture and younger consumers demonstrates that it will likely play a bigger role in the future of fan engagement than it ever has before. #f1 #formula1 #motorsport #sponsorship #sportsbiz

#Meet_Brands all set to nail #Olympics2024 🏅 #Nike Nike's commitment to the Paris 2024 Olympics marks a pivotal moment for the brand, as it has pledged its largest investment in Olympic sponsorship to date. Nike's investment in the Paris 2024 Olympics focuses on innovative athlete uniforms and AI-generated sneakers tailored for performance and diversity. #Samsung Samsung Electronics "Open always wins," Campaign aligns with its core value of openness, emphasising that an open mindset leads to new perspectives and infinite possibilities. Check out the video - https://lnkd.in/dHqFWpyx #Airfrance As the official airline partner, Air France is leveraging its role to provide seamless travel experiences for athletes and fans. "France is in the Air." This slogan emphasises the airline's commitment to showcasing French culture and hospitality while welcoming athletes and visitors to the Games. Checkout - https://lnkd.in/daDbpTvf #P&G Procter & Gamble is launching a significant initiative for the Paris 2024 Olympics with the introduction of the first-ever Olympic Village nursery, aimed at supporting athlete parents. This nursery, under the Pampers brand, will provide a dedicated space for athletes to bond with their babies. A heart-touching initiative indeed! For Details - https://lnkd.in/eMSzWKai #Toyota Toyota's " Start Your Impossible" campaign aims to inspire and connect with audiences by celebrating the collective spirit of support that drives athletes to achieve their dreams. Toyota Motor Corporation is providing a fleet of over 2,650 electrified vehicles, including hydrogen fuel cell and battery electric models, which underscores its commitment to sustainability and innovation in transportation. While giants have already grabbed the opportunity but beneath the shell lies a reservoir of clicks, conversions, and attention.⚠ Explore the potential of #inappadvertising with Adbite LLC® today! #CPM  #Branding  #SportsMarketing Learn more - www.adbite.com

Drapers meets PUMA Group chief executive Arne Freundt in Paris as he unveils his Olympic performance strategy. "Year by year, we are really making improvements to be perceived as a strong, credible performance brand.” Subscribe to read the full interview below. #Puma #sportswear #Olympics #fashionnews #retailnews

Well that's taking creativity to another level..

Happy Birthday adidas /// DANKE for 26+ out of 75   26 years and counting with this great brand. Starting at Global BU Soccer in 1997 (yes, that's what it was called at the time) fast forward to Central Europe today. Roles in Global, EMEA, Central and Europe. Working at locations Herzo, Amsterdam and Portland. Visiting lovely places, seeing great events and meeting inspirational people. What stood out was certainly my first World Cup (France 98) when Zizou headed the Tricolore to become World Champs in /// (by the way, one of my favorite jerseys). Followed by the amazing all around success of World Cup 2006. But also standing at the starting line of the Berlin Marathon every year watching thousands of runners go by, seeing FC Bayern win the UCL title in Milan in 2001, cheering Britta Steffen on in Bejing 2008 winning her second gold in ///, just to name a few, still gives me goosebumps. And as a personal feat I vividly remember the goal I scored during Herbert Hainer's farewell match (hence the picture). But it is not about the big events, the great locations and the famous names (that we have the honor to work with now and then); after all it is the people, our people that make the brand, that build the brand and who make it so worthwhile to work for adidas. So many inspirational moments, good conversations, creative sessions, sports activities, pain, laughter and joy, failures and successes - all lived, enjoyed, mastered, suffered or cherished together. That's what I want to say DANKE for (hence the picture - really). To the next 75. Let's keep building the future and an even bigger legacy for this great brand.   #75adiversary #26outof75 #europe #centraleurope #bestplacetowork see less