Purdue University Sports Engineering Professional Master's Program’s Post

Golf and Formula One. The two sports aren't often mentioned in the same breath, but there is a new exciting collaboration just announced between #taylormade and #redbullracing What are the links between golf and Formula One that make this collaboration have the potential to exist? You only have to look at the special edition Red Bull liveried Stealth 2 driver from TaylorMade to start to see the link. The Stealth 2 is designed through a process of computer-aided design and extensive wind tunnel testing. The Stealth 2's time in the wind tunnel helps engineers shape the head to be as aero-efficient as possible to help increase club head speed for the golfer. The Stealth 2 also features extensive use of carbon composite to reduce weight and increase performance. These three areas are all key to designing a Formula 1 car, which helps people understand the collaboration. We've already seen partnerships between golf and car manufacturers, but the link between Red Bull and TaylorMade is the first between Formula One and golf. Will we see more collaborations in the future? Does the partnership between Red Bull and TaylorMade open up interest from people who have never played or followed either sport? #taylormadegolf #redbullracing #formulaone #golfblogger #golfindustry #freelancecopywriter https://rb.gy/s7gn9

Formula 1 and Golf. Not two sports you would normally consider in the same breathe. Anybody with a passing interest in Formula 1 will appreciate the design and complexity that goes into building an F1 car. But could you say the same about golf clubs, after all, it's just a stick isn't it? What you might not be aware of is that golf manufacturers spend a large portion of their time in development and engineering processes before they launch new clubs, which would not look out of place in an F1 team. Let me explain. COBRA PUMA GOLF launched their new Darkspeed range of clubs at the start of this year. If we focus on the construction of their new Darkspeed driver, we see that COBRA PUMA GOLF has: ✅ Used extensive testing in the wind tunnel to make the driver head as aerodynamically efficient as possible ✅ Extensive use of carbon fibre to not only lighten the driver's head but reposition the saved weight to create different playing characteristics for different types of golfers ✅ Working with AI to create more performance, leading to longer drives no matter where you hit it on the face In Formula 1, you see extensive use of wind tunnel testing and the use of carbon fibre to improve performance and make the car as aerodynamically sleek as possible. In both Formula 1 and golf, engineers are stretching the envelope of design and performance within the rule books issued by each governing body of their respective sports. If you play golf and you're thinking of switching clubs this spring, get more info on the new Darkspeed range via club-fitting specialist Golf Tech UK. #golfindustry #golfbusiness #formula1 #cobragolf #golfblogger #freelancewriter #contentcreator https://lnkd.in/ejEtH7tt

Do Golf drivers and the aerospace industry have anything in common? You might not think about this much when you are at a golf retailer looking at the latest shiny new offerings, but the design and research, along with the materials used in the modern driver, means there is substantial commonality with the aerospace industry. Take the new Titleist GT Series of drivers and fairway woods. Titleist has integrated a new material called Proprieraty Matrix Polymer into the design of the GT Series, which is more often used in aircraft design. Titleist have used the new material to give golfers the benefits of: ⛳️ Increased clubhead speed = more distance ⛳️ More accuracy = improved internal weighting in the heads, leads to more fairways hit There aren't many golfers out there who don't want to hit the ball further while keeping it on the fairways. While a company like Titleist spends millions of dollars on research and development to bring models like the GT Series to fruition, the number one way to get more out of clubs like the GT Series is to have them custom-fitted for your particular needs. Golfers come in different shapes, sizes, and playing abilities, so you need to ensure that your golf clubs perform to your needs. This is where Nine by Nine Golf comes to the fore. Nine by Nine Golf specialises in custom-fitting golfers of all levels to get the most out of their equipment. Working with Fynn Turner-Kilburn and Mark Ostrom, we've put together what you need to know about the latest Titleist GT Series and how being custom-fitted for the new releases will benefit your game. #golfindustry #golfclubs #titleist #ninebyninegolf #freelancewriter https://lnkd.in/e4KTAC6y

📰 Interesting insight from the article: The 2024 Golf GTI will be the last model year with a manual transmission, making it a special edition for enthusiasts. 🔍 Insights: - The Golf R 333 limited edition sold out in eight minutes in Germany, priced at $81,582 in USD. - An electric Golf R is expected in the future, while the GTI name will be used for the ID.2 hatchback by 2026. - The Golf Mk8.5 will hit the market next year, with updated pricing for the GTI and Golf R models. 🤔 My thoughts: As the automotive industry embraces electric vehicles, it's interesting to see the Golf transitioning to an electric platform. The limited edition Golf R's rapid sell-out shows the excitement around this model. Plus, the farewell to the manual transmission adds a nostalgic touch. ❓ Question: Are you a fan of manual transmissions or do you prefer the convenience of automatics? #Volkswagen #Golf #GTI #GolfR #ManualTransmission #ElectricVehicles https://lnkd.in/eViNgQdd

"Milton Keynes roundabouts helped me with Formula 1... The hairpin in Monaco is tighter than most roundabouts in Milton Keynes." These words by Liam Lawson really struck me. It's frightening to hear that the design of some UK roads can make drivers see the tarmac as a literal racetrack to speed on, and not as an integral part of the public realm. This really proves that the width, radii, surface material, and speed of roads can have a massive impact upon their use. If Milton Keynes' roundabouts have a larger radius than Monaco's, then we clearly have a real problem on our hands. Roads should not equal racing. Convenience should not equal car-crashes or catastrophe. Streets should instead equal safe, sacred spaces and social success 🙌 https://lnkd.in/gcZR93Rv #roaddesign #safestreets #urbandesign #racing #publicrealm #trafficcalming

Formula One 🏎 race 3/24 in Australia at Albert Park Circuit 🏁 this weekend. As we gear up for the highly anticipated race in 2024, let's remember the fundamental principles of Formula 1 - speed, strategy, and teamwork - that can also be applied to our sales and marketing efforts. Just like the drivers on the track, we need to be agile and constantly adapting to stay ahead of the competition. The quarter-end is a crucial time for us, where we evaluate our performance and make necessary adjustments to reach our targets. The same goes for the teams in the Formula 1 race, where every second counts and a well-executed strategy can make all the difference. So let's take inspiration from the 2024 Formula 1 Australian Grand Prix and use it as a driving force to achieve our sales and marketing goals this quarter. Let's go for the win! #F12024 #SalesAndMarketing #QuarterEndGoals #digitalengagement https://lnkd.in/echtHwgz

POST 4 of 4 TRANSPARENCY Imagine you are watching a golf tournament. The player is hitting their second shot on a par 5 hole. Now imagine that due to the sporting regulations, you will never know the club that the player is using, and you will not know the distance to the hole. And, during the television broadcast, they do not even show you the player’s golf swing. In all successful pro sports, nearly every aspect that makes a player successful is open and transparent to the audience. A 3-point shot, a 87 MPH curve ball, a one-handed interception and a 94 MPH slap shot in hockey can all be slowed down, dissected and the skills and ability communicated in a relevant, understandable way. Nearly everything that makes Pecco Bagnaia faster than Jorge Martin (or vice versa) on a given lap or over a race distance is hidden. MotoVitesse plans to rip up the current, archaic motorcycle road racing sporting and technical regulations with a clean-sheet re-write to capitalize on new and emerging technologies. The result will be a deeper understanding of the cause and effect of the rider’s actions. We also have over 100 years of proof that transparency is critical to a pro sports property’s ability to attract and retain mass audience. So, the fourth of the Four Pillars to building and maintaining a successful pro sport is that you must have the Transparency. It's time for a new business model in motorsport. Motorcycle road racing is the perfect place to start. Thanks, Jim

Racing and Sports is excited to announce it has signed a three-year deal with Racing and Wagering Western Australia. Highlights: -Three-year deal signed with Racing and Wagering Western Australia for RAS to supply market-leading racing content for TABtouch's international racing offering. The deal also includes two additional one-year options. - RAS is contracted to receive $1.16 million plus indexation over the initial three-year term, with an additional $772k plus indexation to be received upon the exercise of the optional two one-year options (potential total contract value in excess of $1.93 million). - RAS will provide TABtouch with its market-leading analytics, predictive models, race overviews and other premium content for all Tier 1 international racing jurisdictions, replacing an incumbent supplier. - The deal represents an important extension of the existing relationship – which until now has included digital advertising and support with integrity monitoring technology and paves the way for further commercial partnerships to be explored. - The new agreement is in the Enhanced Information Services business segment, which given RAS’s extensive capability and scale is the highest margin of the Company’s offering. - The Company's pipeline remains robust as it continues to experience strong demand for market-leading content and data solutions from operators, in the backdrop of globalisation within the industry. Commenting on the significance of the RWWA international content deal, RAS CEO Stephen Crispe said: "We are excited to be working with TABtouch and look forward to partnering with them to strengthen their offering to punters to increase engagement. We will continue to work with them to explore new opportunities for innovation and enhancing the customer experience.” "The quality of content, analytics, and tips provided to customers has a proven link to drive turnover. Racing is a 24-hour business with race meetings held in nearly every continent most days of the year. It is important for Australian punters that they have access to detailed form, analytics and tips for these international meetings to provide informative insights in order to wager with confidence.” Stephen Crispe Gary Crispe Tim Olive Alex Steedman

It looks like Formula 1 is making an investment in Chicago. Last year's race here was an abysmal failure by anyone's standards, as over the 4th of July weekend we received record setting torrential rain which affected the first of its kind Formula 1 race through the city of Chicago city streets. The race didn't draw as much tourism as expected or revenue. But a couple of weeks ago, the licensing arm of Formula 1 filed four new trademarks at the USPTO for GRAND PRIX OF CHICAGO (and similar marks) in 11 classes. The applications are all based on an issued Benelux registration, so no use in the U.S. is required to be demonstrated before the U.S. registration issues. Formula 1 has been expanding its footprint in the U.S. Last November, it held a similar concept (street race ) right off the Las Vegas strip (the licensing body already owns a U.S. registration for LAS VEGAS STRIP CIRCUIT) and in Miami (they own U.S. registration for GRAND PRIX OF MIAMI). Are you a F1 fan? Does the sport have a future here in the U.S.? #brandprotection #trademarks #formulaone

Mastering the 90 degree rule using automation and GPS tracking is the topic of discussion in this week's FiQ blog post. Click below to read more! #FAIRWAYiQ #Golf #Innovation #VirtualRanger #PaceofPlay #ProtecttheTurf #90DegreeRule #GPSTracking #GolfCart