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PR is PR
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Agility Strategic acumen Past success
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I 100% resonate with this! A skilled communicator with deep experience can thrive in any industry. The core principles of PR remain the same—understanding your audience, crafting compelling narratives, and building strong relationships. While each industry has its nuances, a seasoned PR professional can adapt and succeed across the board. PR is PR, no matter the field.
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Agility Strategic acumen Past success
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Completely agree with this perspective! My journey in PR so far has spanned across multiple industries, and I've found that the core principles of PR are truly universal. Whether it's crafting compelling narratives or building strong media relationships, the skills we develop are adaptable and transferable across any field. When selecting a PR professional to join your team, it's crucial to look beyond just industry experience. Prioritizing attributes, such as those outlined by the author of the post, can make all the difference. These are the qualities that drive success and enable PR professionals to thrive in any environment!
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Agility Strategic acumen Past success
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Yup. I spent over 5 years working my tail off to show B2B executives how true this was. It was a hard sell that I gave up on earlier this year. Now, I spend all of my attention on offering our services to PR & marketing executives. We all speak the same language, understand the same strategies, and execute the same tactics. My business is growing better, and I'm WAY less stressed. PR is PR. Industry doesn't matter - skill at PR does. #PR #CustomerService #Sales
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Agility Strategic acumen Past success
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I love this post! Thanks Sarah Kissko Hersh (and an old friend for commenting on it). PR people are also good at being inspired by great content around them - and remixing it: "PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry." Over the years I've worked for clients in: Architecture and design B2B B2C Nonprofits The study of sport in society Libraries Sound systems for home, office and beyond Smart city networked sensors on lampposts Snowskate shaped like a skateboard Public companies Private companies Start-up companies Entertainment marketing Sailing center NASCAR driver Professor at UCal-Berkeley Tech Adtech Fintech Martech Medtech Military and aerospace tech Social media tech Travel and hospitality tech Luxury Cybersecurity Dogs for security HVAC and heat pumps AI-powered neural sensing platform And more (even Deborah Henson-Conant who reinvented ways to play and wear the jazz harp). The principles are the same, and they are transferable (and teachable). New media relationships can be made. Old media relationships should age like fine wine. Businesses can be grown. So if you're hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills AI skills Work ethic Life ethic Work/Life balance Curiousity Creativity Collaboration Communication Genuine interest in following news Genuine interest in making news Tenacity Agility Strategic acumen Fun Past success.
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR/comms in one industry you can successfully do PR/comms in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Agility Strategic acumen Past success
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If you subscribe to mantra that corporate ≠ boring then this could be the job for you. We have some seriously good clients, colleagues and opportunities in our corporate PR team, and we want to share them with someone new. There's more info on the link below. If you're interested and/or interesting, give me a shout on paddy.baxter@framecreates.co.uk
🚨 We’re hiring 🚨 Frame is on the lookout for a talented Senior Account Manager or Account Director to join our award-winning Corporate and B2B team. 💬 Are you a corporate PR or B2B specialist? 📣 Can you spin complex technical tales into headline gold? 🌟 Do you have experience with big name brands? Join our team and be a part of one of the UK’s Top 150 PR agencies. Learn more here 👉 https://lnkd.in/dGq2u9J
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Strategic Communications | LinkedIn Top Internal Communications Voice | Employee Engagement | Storytelling | Innovation | Collaboration | Brand Management
THIS, 💯. Transferable skills for days (and months and years). It’s as true in #communications as it is in PR. A wise co-worker used to say, “You can more easily teach an industry, it’s harder to teach skills.” If you limit your team or company to people with industry experience, you miss out on: ✅ Talented employees who bring history on what’s worked and what hasn’t in other areas ✅ Fresh ideas from other businesses and industries ✅ New perspectives on how to look at and solve for issues ✅ People who ask questions that generate new lines of thinking ✅ Team members who might be a better culture fit despite not having as much industry experience I’ve worked for high-tech, healthcare, entertainment, media, hospitality, beverage, business software, finance, news, beauty and med-tech companies, both B2C and B2B, as big as Fortune 10 and as small as startup. Each stop was a chance to bring my spectrum of experience to bear on their issues and add a color or two to my palette. Every company that hired me got to take advantage of it. It wasn’t a one-way street of them investing in me, I invested my expertise in them too. And a variety of colors is more inspiring and engaging than painting everything with the same shade over and over. Once people get used a single color that never changes, it becomes an ignored background. Can you remember what color your house is? #communications #commsjobs #transferableskills #skills
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Past success
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I love this post. Here's the thing - good comms people have two key characteristics. As Sarah Kissko Hersh points out below, tenacity is one essential characteristic. It's the willingness to learn more about your market, publications, key reporters/bloggers/influencers, etc. Even if I don't know a particular reporter, I know how to do a deep dive, understand what they do/what they value when writing a piece and how to grow that relationship. Relationship building is the heart of a successful comms program. It also enables you to gain a better understanding of issues at a broader level, providing guidance to your internal team as to whether you can add value to that conversation. The second is the ability to write. Good writing is a super power. Well-written outreach opens doors and well-written articles build trust with your audience. That's critical in any market, but particularly critical in #CybersecurityCommunications. It's not just small details; it is understanding how to craft a piece that gets to the heart of what matters to both the journalist as well as their audience. Of course, all of this is so much easier when you love what you do and the market you're in. Then learning more, understanding and growing relationships with others is not only educational but...well, fun!
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Past success
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So well written! PR principles remains the same in all the industry so domain expertise is just a myth. PR is PR and it remains same for all industries. #pr #lifeofpr #prconsultant
PR Consultant, Coach, and Trainer | Ongoing and on-call PR problem-solving and counsel | 18k+ followers | 10M+ content views | Founder, Type A Consultancy
PR is PR is PR. With very few exceptions, if you can successfully do PR in one industry you can successfully do PR in any industry. Over the years I’ve worked for clients in: Travel and hospitality Architecture and design B2B B2C Non profits Museums Associations Consumer packaged goods Government and quasi-government orgs Public companies Private companies Entertainment Marketing Tech Luxury Retail And more (even a jazz dance troupe) The principles are the same, and they are transferable. New media relationships can be made. So if you’re hiring a PR person or PR agency partner, prioritize things like: Chemistry fit Attitude Writing skills Work ethic Creativity Genuine interest in following news Tenacity Past success
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Mega opportunity here
We are looking for a driven and ambitious Account Manager with at least 2 years of experience in Consumer PR in Fashion & Lifestyle to join our team. Submit your CV to careers@canoeinc.com for the opportunity to work on some of the globe's most exciting brands.
Recent graduate from Florida State University with a master’s degree in Integrated Marketing Communication
2moI would love to do this! Are you hiring for any entry level positions?