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The one you call to run your GTM and scale in EMEA | Director of Revenue Marketing at Puzzel
Ever wonder how top companies streamline their operations to deliver exceptional customer service? At a recent Puzzel Elevate session, Markku Vihavainen from Fortum shared insights into their journey of harmonising systems across departments. By unifying solutions like telecom and NPS systems, they boosted efficiency, reduced costs, and most importantly, improved customer satisfaction. Some key lessons: ✅ Have a unified vision across teams ✅ Engage stakeholders early and often ✅ Take an incremental approach ✅ Always keep the customer experience top of mind Fortum showed that optimising IT isn't just about being efficient - it's a strategic move to drive growth and keep customers happy in today's digital world. Want to learn more about how Fortum elevated its CX through operational excellence? Read the full story here: https://lnkd.in/eeMt8KTK
It's inspiring to see how Fortum has strategically combined technology to enhance customer experiences. The emphasis on early stakeholder engagement and keeping the customer at the center is crucial. For companies looking to follow a similar path, what were some of the biggest challenges Fortum faced during this transformation?