Quintessential Productions’ Post

Back in the day, ad films used to be a whopping 45 seconds long. Now? Just a quick 10 seconds. But do you know what is still going strong? The power of 'strong ideas’ Whether it's a 24-second ad or a blink-and-you'll-miss-it 10-second one, it's the strong ideas that stick. The creative teams spend the same amount of time, or may be more in the case of 10 seconds. The approach is different. We always go for a full circle story when it comes to a 45-seconder, now also considered as a long format. (Classically, long format ad films used to be 3 minutes plus) 10 seconders need to be moments. That nice moment can be a part of a story. Let the audience imagine the story, we will share that ‘moment’. What’s your favourite 10 seconder. PS: There are 2 seconders as well :D - - #AdEvolution #ShortAds #StrongIdeas #CreativeImpact #Advertising #StoryInSeconds #IdeasOverSeconds

👋 Hey, cinemas, Is 2024 the year you want to go one step further with your cinema marketing? We’ve got you covered! 🚀 5️⃣ Our 5-step action plan for cinema operators will help you kick off your marketing strategy, whatever your budget or resources. Small, steady steps lead to big incremental changes. 📈 🤓 From creating a strong visual brand to harnessing event-marketing tactics, these actionable tips can be scaled up as your resources grow. ⤵ If you find this helpful and want to learn more about how to elevate your marketing this year, explore our comprehensive guide to cinema marketing: ‘Film Forward’ 🎞️ 🔗 Download your free copy: https://lnkd.in/dYjMtbAm #FreshCinemaMarketing #FreshIdeas #cinematicjourney

We're excited to announce that differentology has been involved in helping DCM write a white paper breaking down the cinema's perceived 'effectiveness barriers'. Michael Tull, insight director at DCM, is quoted as saying: “With an increasing number of agencies and clients adopting a ‘performance mindset’ to brand-building, we have been conscious that cinema is not always perceived as easy-to-measure as other digital options.However, cinema is an incredibly accountable channel, easily measured by brand uplift studies for the soft metrics and able to provide the necessary granular ticket data needed for econometric analysis. The paper is available to download on the DCM's website (and linked at the bottom of this article if you want to find out more) #cinemaadvertising #cinema #adeffectiveness #campaigns #communications #whitepaper

The long and short of it convo continues... Post Tor Myhren's challenge to the ad industry to up our game on short-form ads, Chaka Sobhani, our DDB Worldwide President & Global CCO responded: "I think it’s tricky to get to great film whether long- or short-form. Having time doesn’t guarantee a good story well told. I think the key is creating more specifically for a particular duration and platform. Audiences consume in different ways in different places. And trying to create one-size-fits-all can really hurt the quality, storytelling and impact of a film. The quality of short-form can be hugely diminished if it’s just a cutdown from something longer versus being created for a specific duration. That said, I think you also have to be really honest about how much you’re trying to cram into shorter durations – we have to keep it simple and not feel it has to carry multiple messaging alongside delivering emotionally in some way." 💡 Read more in Campaign UK via (and thanks) Charlotte Rawlings Maisie McCabe https://lnkd.in/eP5TyCm3

A very compelling article by #RamMadhvani, must read!!

🌟 Are you tired of creative and advertising agencies that don’t deliver and charge you a fortune? 😡 Many agencies take a huge cut for themselves, paying the actual production companies far less. But with Popart Films, you get the best of both worlds. 🎥 We’re not just a creative agency; we’re also the production company. That means no middlemen and no inflated costs. You work directly with the people who bring your vision to life, saving you time and money. 💡💰 Choose Popart Films for quality, transparency, and value. Let’s create something amazing together! 🌟 #PopartFilms #CreativeAgency #ProductionCompany #Marketing #Value #Transparency #Advertising #VideoProduction #ClientFirst

The day the clients start making commercials to sell their products for free. The day producers start making films for the clients for free. The day people start doing ads without the intention of making money, I won’t charge a penny. The day the client start charging less than the MRP to match my budget, I’ll adjust my fees. The day I can tell the client that I’ll pay him better price next time I buy his products, I’ll cut down my charges. #advertising #freelunch #fee #budget

Discover the secrets behind cost-effective advertising brilliance in our latest blog! 🚀 From exploring 'Jugaad' magic to unraveling ad film masterpieces like Shark Tank India Season 2 and the impactful Bharat Jodo Yatra campaign, this read is packed with insights you won't want to miss! ✨📈 #CostEffectiveAdvertising #AdFilms #digitalcontent #BharatJodoYatra #SharkTankIndia https://www.ideaburger.in/

Multitasking is commendable. But when you get down to the most minute detail, you need specialists.

Read this.