The Drum

In this week’s newsletter 👇 Reporting from Brussels: Politics was inescapable at WFA Global Marketer Week in Brussels, where marketing met ‘the macro’ over strong Belgian beers. Returning WFA president David Wheldon sat down with The Drum to talk about the challenges ahead. Betting the house on AI: No prizes for guessing the hottest topic at Adobe Summit in Las Vegas, where 12,000 marketers debated the next wave of ‘agentic AI.’ What’s coming next? I spoke to the experts. McCann’s new global CCO, Emiliano González De Pietri: He started his career as a crime reporter before pivoting to ads. His first creative challenge? Telling his cartoonist dad to start over. Plus the Ads of the Week, an explainer on the TikTok tea time alarm and the best hot takes. #marketing #advertising #AI #ads #newsletter

PUMA Group has just made a 40% increase in marketing investments compared with 2024 with its new campaign. The short film features all the different ways that everyday people enjoy running and get the ‘runner’s high’ without an emphasis on winning. #PUMA

Is crypto really a revolution, or just really good marketing? 🤔 Crypto marketing positions itself as a break from tradition, but beneath the celebrity endorsements and grand promises, lies the reality of market risk. Bybit unpicks whether crypto is truly changing finance, or if it's simply clever storytelling 📖 Read today: https://lnkd.in/eAWB7irV #ad The Drum #TheDrum #crypto #cryptomarketing

AI is transforming marketing at breakneck speed 🤯 But with a flood of tools, conflicting advice, and jargon-filled sales pitches, how do marketers cut through the noise and make the right choices?  Coming soon … The Drum’s AI For Drummies Guide is a straight-talking, marketer-first buyer’s guide designed to simplify AI’s role in marketing, highlight the key players, and give brands the insights they need to invest with confidence. Let us know where you're at with AI by voting in this poll and commenting your thoughts down below ⬇️ #AI

Last night, we had the pleasure of hosting an exclusive group at The Drum Labs for The Drum Upfronts, where we shared our exciting vision for 2025. It was a fantastic opportunity to present our editorial direction, upcoming partnership opportunities, and a full preview of our events calendar. 🚀 We’re thrilled about what’s ahead and the potential to collaborate with forward-thinking brands, agencies, and more. If you couldn’t join us this time but want to learn more about the exciting opportunities offered, don’t hesitate to get in touch with us here: https://lnkd.in/dXJFVGPk 🌟 Lynn Lester Jenni Baker Dan Botten Charlotte Wright (Allum) Jason Rosehill Tony Bennett Mel Hosegood Diana Ireland Charlotte Read Julia Holmes Nicola Hughes (Nikki) Beryl Crofton-Atkins Emma Jeffers Tori McHarg Helena Bush Jeff Bowerman Neve Fear-Smith Madison Wick Emilie Sharp Clare Wimalasundera Jessica Carolan Masterson Yaiza Martin Gonzalez Billi Hatfield Louise de Ste. Croix Farah C. Katrina Jackson Shruti Deshpande Cal Young Sarah Hazell Imogen Gamble Sarah Showler Salomé Tucker Lou Hardy Quinn W. Caitlin Emery Georgina Watts James Alexander Sophie Day Andrew Dougan Liam Rawson

How PUMA Group’s ‘Go Wild’ ad looks to revive its humorous legacy with a new perspective Today, the sportswear has unveiled its most “ambitious” campaign, which it hopes will mark a bold new chapter in its brand identity. I sat down with the brand's senior director of global brand strategy and communication Julie Legrand Haverkamp to hear about the new chapter. “We found that Puma used to have a sense of humor that set us apart from the rest of the industry, especially in the ‘80s and ‘90s. We don’t take ourselves too seriously, even though we’re serious about sports,” she told me. A key part of this is the ad's soundtrack which is a a reworking of Afroman’s noughties hit Because I Got High which plays on the concept of a ‘runner’s high’. “When briefing the agency (adam&eveDDB), we wanted a song that captured that spirit. That’s how we landed on a track that celebrates the ‘runner’s high’- the euphoric feeling runners experience.” Read on The Drum this morning, I'll leave the link in the comments. What do you think of the ad?

New campaign from The Duracell Company: some things are too bitter for children to swallow... 🔋 - Not being the favourite child - Having an unlikable singing voice - Losing a beloved pet And most importantly, swallowing batteries. The Duracell Company is raising awareness about child safety with its latest campaign, showcasing a key product feature: a specially designed bitter coating on its batteries to help prevent kids from swallowing them. The campaign, brought to life through OOH visuals featuring playful, child-like illustrations, reinforces the brand’s commitment to safety. #Duracell #ChildSafety

Make sure to head over to @thedrummag’s Instagram story every day for ‘Social Spotlight Of The Day’, where we select the best brand social posts of the day 🥁 Well done to easyJet and DEPT® who took top spot yesterday 🧡 https://lnkd.in/e4bxXAWY #TheDrum

APAC's digital advertising spend is set to hit 69% of all ad spend, driving a whopping 18% YOY growth rate. But are marketers ready for the challenge? 🤔 83% of business leaders worry about skill gaps and only 25% feel agile enough to thrive. StackAdapt’s new report, Driving Digital Advertising Platform Success: Get On Board, Enjoy The ROI, reveals what’s holding marketers back and how to break through 💥 ✅ Unlock multichannel advertising success. ✅ Make the most of your first-party data. ✅ Dive into emerging channels like gaming & connected TV. Download the report now and get ahead of the curve: https://lnkd.in/e8H6BU3a

AI Search Engine Perplexity has launched its most high-profile campaign to date 🤖 Backed by a $5m+ spend its latest marketing efforts demonstrate a move from tech disruptor to pop culture fixture. #AI #Perplexity