Quantcast’s Post

The investment into Cookieless was as much about addressability gap as it was about cookie deprecation. I hope advertisers continue to invest in cookieless solutions. We at Quantcast are.. #programmaticadvertising #cookieless #digitaladvertising

Great insight into the changes to campaign management that the deprecation of cookies is going to cause. Now is the time to start planning for the future of digital media tracking and measurement.

Call out to all advertisers! This blog post is a neat summary of what the final 3rd party cookie phase out means for you. My key take-outs: 🍪 We are already nearly cookieless, and we can already see the impact on targeting, frequency, measurement and attribution. 🔀 There are solutions that are independent of 3P cookies - which ones have you explored? 👑 Your 1PD is what sets you apart. There are privacy first technologies available already today, such as dentsu's identity solutions, that can help you find and grow your most valuable customers. Have you reached out to your agency partner already? ⚗ EXPERIMENT - There is no better time than now to put your media budget to work; set up a test plan for this year so that you are ready for a cookieless 2025! #dentsu #marketing

Ad Buyers: unsure which which alternative IDs to prioritize over cookies? Kasper Skou breaks down the identifiers that will rebuild the digital advertising landscape and how we can move forward confidently in a cookieless world. Read here: https://bit.ly/3Sx31bA

What was all the buzz about at Programmatic I/O in Las Vegas? ICYMI... we've got you covered with all the most important insights we learned and shared from this go-to event for digital advertising pros. A lot of ground was covered about the latest trends in programmatic advertising, from the looming end of third-party cookies, to evolving privacy regulations and the rise of GenAI, offering a crystal-clear glimpse into the future of the industry. Read the full recap on our blog here: https://hubs.ly/Q02CTqrq0

Interesting 6 min read on Google and third-party cookies. “But at the heart of it, all is one age-old issue that’s been lingering since Google started its crackdown: the absence of third-party cookies in Chrome could upend or severely diminish key elements of online advertising, to the detriment of advertisers, agencies, ad tech vendors, and media owners alike. Put plainly, Google may be banking on its logged-in user base to fill the void left by third-party cookies.” Inuvo doesn’t have to wonder where we stand when the dust settles, as we don’t need cookies to run extremely successful campaigns. Just ask our clients! Private message me for more info or check out our case studies and Audience Discovery Portal at inuvo.com

In a surprising move, Google has decided not to proceed with the deprecation of third-party cookies. This decision offers a temporary reprieve for advertisers and media companies, giving them more time to adapt to cookieless targeting methods. Learn more about the impact of this shift and what it means for the future of digital advertising. #AdTech #DigitalStrategy #Privacy https://lnkd.in/eg7zPEYB

The days of third-party cookies are coming to an end… Anxiety and fear are creeping in, with many marketers anticipating the doom and gloom that would ensue. What are the alternatives?   In their latest Global Ad Spend Forecast, dentsu predicted that 2024 is expected to be the year when third-party cookies are finally deprecated. So, it makes sense to collect relevant information and take decisions in order to stay resilient.   Curious? Check out our latest article and secure your campaign strategy:  https://lnkd.in/eC7Bmw9k   #thirdpartycookies #advertisingeffectiveness #marketingstrategy #digitaladvertisingplatform #mobilemarketing #videomarketing