As you may have seen in Cannes, we're very excited to announce the launch of R/GA's Commerce Design capability, in partnership with Interpublic Group (IPG). As the separation between marketing and purchasing has disappeared, a new set of customer expectations and behaviors has emerged. Recognizing this paradigm shift, we have created an approach to Commerce Design that blends transactional convenience with creativity and technology, into hybrid commerce models. This new offering will provide a innovative solution to redefine commerce experiences for brands. Read more on the offering below - and get a glimpse into the future of commerce experiences during R/GA and IPG's Cannes Lions Rotonde Stage talk, COMMERCE X CREATIVITY: Making the Transactional Inspirational, Tuesday June 18, 12:30pm. https://lnkd.in/ehEipYGE
R/GA’s Post
More Relevant Posts
-
Great read featuring over very own Manuel Bordé, VML Chief Creative Officer, Commerce, discussing the strategies that lead to success in commerce category competitions. Find out more on Contagious. #VMLCommerce #CreativeCommerce #CommerceAwards #Marketing #Advertising
To view or add a comment, sign in
-
Here they are, all neatly packaged for you! 📦 1. Define Your Unique Value Proposition 2. Craft a Memorable Logo and Design 3. Create a Consistent Voice Across All Platforms 4. Engage with Your Audience Regularly 5. Monitor Your Brand's Performance These tips have helped e-commerce brands just like yours skyrocket their identity and grow their business. 🚀 Keen to dive deeper into these insights? Join our community for the latest trends and strategies in e-commerce! 💡 #BrandBuilding #EcommerceTips #OnlineSuccess #ecommerce
To view or add a comment, sign in
-
Have you explored the transformative impact of live video commerce on your sales strategy? According to these insights, 87% of marketers agree that video marketing has significantly boosted their sales, and 88% report that it enhances customer understanding of their products or services. By integrating live video into your marketing approach, you can create more interactive and personalized experiences, showcasing the true value of your offerings and fostering brand loyalty. Let's take your brand to the next level with innovative video marketing strategies. #livevideocommerce #retailers #SARO #onlineshopping
To view or add a comment, sign in
-
"We need a way for digital shopping to become more of an experience. The digital experience can be quite flat. To bring in more physical/emotional things is very important." Great summary on Victoria’s Secret & Co. seeing the opportunity to reframe their digital channels to be less transactional and more experiential – as part of a larger strategy to increase conversion and “humanize” the online experience. Link to article in comments. Fun example here showing one use case - utilizing short form video (powered by Firework - shoppable, fully integrated into ecomm infrastructure, no impact to page load time etc.) as a way to increase engagement and conversion.
To view or add a comment, sign in
-
Strategic Creative Director | Luxury Brand Strategist | Profit-Driven Concepts' Creator | Copywriter | Pitch Deck Presentation Creator
We boosted purchases by 20% with this one strategy 😎 Personalized product recommendations! 👇 In my last e-commerce project, personalized product recommendations naturally led customers to explore 20% more related items and upgrades. Think beyond discounts and see the power of creating engaging brand experiences. #branding #brandexperience #ecommercebusiness #ecommercetips #strategicmarketing #strategicbranding #marketing101 #growthmindset #creativecommunity
To view or add a comment, sign in
-
Our innovative double-sided digital banners let you tell a complete brand story right in the retail environment. With different content on each side you can engage your customers and make a lasting impact where it matters most: in-store. Discover more: https://bit.ly/4d3r3UC #DigitalBanners #Instore #Retail #SmartAdvertising
To view or add a comment, sign in
-
✨ Tony Hsieh's insight highlights the inseparable link between company culture and brand identity. Let's foster a culture of authenticity, excellence, and empathy—because our brand is a reflection of who we are. 🏢 #CaalanoDigital #PaidAdvertising #BusinessGrowth #DigitalMarketing #AudienceTargeting #DigitalSuccess #eCommerce #MarketingExperts
To view or add a comment, sign in
-
Ever wonder how to create unforgettable, personalized experiences that keep every customer coming back? 🤩 In our new series "Customer Confidential," we sat down with Dovetail Furniture's Digital Marketing Leader, Marco Mazzoni who gets personal on how personalization is at the core of their digital strategy. By leveraging Optimizely’s CMS and sophisticated product recommendation features, they’re crafting unique experiences for various customer groups—from retailers and designers to e-commerce shoppers. Want to learn how Dovetail have furnished a seamless digital offering? Check out their full story here 👉https://ow.ly/XeZK30sGPnW?
To view or add a comment, sign in
-
Enhance your omni-channel marketing strategy by seamlessly incorporating digital displays for a consistent brand experience. Whether it's in-store, at events, or online, boost your marketing endeavors with the smooth integration of digital displays. Be part of the evolution in marketing! Schedule a demo now to witness how digital displays can elevate your marketing initiatives. Let's create a significant impact together! https://buff.ly/38bCTfg #OmniChannelMarketing #BrandExperience
To view or add a comment, sign in
-
TAP INTO NEW REVENUE STREAMS WITH DIGITAL DISPLAYS! Retailers are tapping into a new revenue stream through digital displays by offering in-store advertising space. Here's how they're benefiting: Ad Revenue: Retailers can monetise their space by selling digital ad spots to brands, creating a steady flow of income. Increased Engagement: Dynamic, eye-catching ads enhance the shopping experience, keeping customers in-store longer and boosting sales in general and specifically to brands involved. Sustainability: No need for constant reprinting—ads can be updated digitally and instantly, cutting costs and waste. Digital displays aren’t just for promotions—they’re turning retail space into a revenue-generating asset. #RetailTech #AdRevenue #DigitalDisplays #InStoreAdvertising #RetailInnovation Get in touch / scan the QR code for more... Mediadigital - BringingIdeasToLife
To view or add a comment, sign in
275,014 followers