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What’s Next for Consumers in 2025? As technology becomes increasingly central to our daily lives, people are rethinking priorities, reshaping behaviors, and discovering new ways to meet their evolving needs. Accenture Life Trends 2025: Unveiling Global Trends that Shape Thai Consumer Behavior will explore five transformative global trends that are set to redefine business and brand strategies this year. For the first time, this event brings together leading experts from various fields to share in-depth insights and help you adapt to the shifts in Thai consumer behavior for 2025. Keynote Address: ● Mr. Sunard Thanasanaksorn, Managing Director, Accenture Song Panel Discussion with Industry Leaders ● Ms. Kantima Lerlertyuttitham, Group Chief Human Resources Officer, AIS ● Ms. Monprapa Rattanakanokporn, Country Marketing Lead (Whoscall), Gogolook (Thailand) ● Mr. Teepagorn Wuttipitayamongkol, ex-Netflix, ex-Amazon, ex-Brandthink ● Mr. Sutirapan Sakkawatra, Chief Customer Officer, SCBX Gain exclusive insights into the trends shaping the future of consumer behavior, from leading experts who are redefining strategies in their industries. Learn how emerging technologies are driving these changes and discover actionable strategies for success in this dynamic landscape. 📅 Wednesday, January 29, 2025 4:30 PM - 7:30 PM SCBX Next Tech, 4th Floor, Siam Paragon Seats are limited to just 150 participants! 📍Register now: https://lnkd.in/grJKi3zS ✨✨ Don’t miss this opportunity to connect with thought leaders and gain valuable insights into the future of consumer behavior! #SCBXNextTech #AccentureLifeTrends2025 #AccentureSong

What’s Next for Consumers in 2025? As technology becomes increasingly central to our daily lives, people are rethinking priorities, reshaping behaviors, and discovering new ways to meet their evolving needs. Accenture Life Trends 2025: Unveiling Global Trends that Shape Thai Consumer Behavior will explore five transformative global trends that are set to redefine business and brand strategies this year. For the first time, this event brings together leading experts from various fields to share in-depth insights and help you adapt to the shifts in Thai consumer behavior for 2025. Keynote Address: ● Mr. Sunard Thanasanaksorn, Managing Director, Accenture Song Panel Discussion with Industry Leaders ● Ms. Kantima Lerlertyuttitham, Group Chief Human Resources Officer, AIS ● Ms. Monprapa Rattanakanokporn, Country Marketing Lead (Whoscall), Gogolook (Thailand) ● Mr. Teepagorn Wuttipitayamongkol, ex-Netflix, ex-Amazon, ex-Brandthink ● Mr. Sutirapan Sakkawatra, Chief Customer Officer, SCBX Gain exclusive insights into the trends shaping the future of consumer behavior, from leading experts who are redefining strategies in their industries. Learn how emerging technologies are driving these changes and discover actionable strategies for success in this dynamic landscape. 📅 Wednesday, January 29, 2025 4:30 PM - 7:30 PM SCBX Next Tech, 4th Floor, Siam Paragon Seats are limited to just 150 participants! 📍Register now: https://lnkd.in/grJKi3zS ✨✨ Don’t miss this opportunity to connect with thought leaders and gain valuable insights into the future of consumer behavior! #SCBXNextTech #AccentureLifeTrends2025 #AccentureSong

💥💭 What's Next for Consumers in 2025? For the first time ever, Accenture Life Trends 2025: Unveiling Global Trends that Shape Thai Consumer Behavior brings together leading experts from diverse fields to deeply discuss and dissect the trends reshaping Thai consumer behavior in 2025. The event features a keynote by Khun Sunard Thanasanaksorn, Managing Director, Accenture Song, and insights from industry experts who will explore how emerging technologies are influencing these global shifts. In a technology-driven world, people are rethinking priorities, adjusting behaviors, and finding new ways to meet their needs. This groundbreaking event offers an in-depth exploration of five transformative trends impacting businesses and brands: - Cost of Hesitation: Authenticity builds consumer trust. - Parent Trap: Safer digital spaces demanded. - Impatience Economy: Faster, smarter solutions win. - Dignity of Work: Prioritize employee well-being. - Social Rewilding: Real-world joy rediscovered.   ✨✨Don’t miss this unique opportunity to gain actionable insights and learn from experts who are shaping the future of Thai consumer behavior.   📆 Wednesday, 29th January 2025, 4:30 p.m. - 7:30 p.m. SCBX Next Tech, 4th Floor Siam Paragon 📍Register here: https://lnkd.in/grJKi3zS #SCBXNextTech #AccentureLifeTrends2025 #AccentureSong

We have just launched the 18th annual Life Trends report, exploring the cultural and human behavior trends that will shape 2025. With online trust in the spotlight, here are the factors we think will change the way people experience and interact with brands, organizations, technology and each other in the coming year and beyond. Read on - here is the full report. https://accntu.re/4h4K6QL #AccentureLifeTrends Accenture Song

🌟 𝗖𝗲𝗹𝗲𝗯𝗿𝗮𝘁𝗶𝗻𝗴 𝘁𝗵𝗲 𝟮𝟬𝟮𝟰 𝗡𝗜𝗤 𝗕𝗔𝗦𝗘𝗦 𝗕𝗿𝗲𝗮𝗸𝘁𝗵𝗿𝗼𝘂𝗴𝗵 𝗜𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻 𝗔𝘄𝗮𝗿𝗱 𝘄𝗶𝗻𝗻𝗲𝗿𝘀 𝗶𝗻 𝗦𝗶𝗻𝗴𝗮𝗽𝗼𝗿𝗲! 🌟 This year, 3 groundbreaking brands raised the bar in their categories, joined by 7 “Wavemaker” honorees — products with significant potential for future success. The winners were awarded at our event recently. A big thank you to our esteemed panelists Hedda Naomi Sabaot from Shiseido Asia Pacific Pte Ltd, and Rivesh Misra, from The Coca-Cola Company, for their inspiring insights on the role of innovation in driving success. We had our very own Gautam Seth moderating the panel, who also shared how generative AI is going to transform the innovation process. Louise Hawley, Ruchi Tiwari Ballal, and Mehtap Akbas-Lokenauth showcased what makes for successful innovations and key trends impacting the future of innovations. Special thanks to Shigeru Valdivieso for being an amazing host for the event. 𝗞𝗲𝘆 𝗶𝗻𝘀𝗶𝗴𝗵𝘁𝘀 𝗳𝗿𝗼𝗺 𝘁𝗵𝗲 𝗲𝘃𝗲𝗻𝘁 𝗶𝗻𝗰𝗹𝘂𝗱𝗲: 💡 Manufacturers growing innovation sales are more likely to achieve 1.8X overall sales than those who don’t focus on innovation 💡 Top innovators in Southeast Asia outperform category averages, achieving 4X higher sales velocity and 2X higher distribution during their launch year 💡 Health benefits are where consumers carry unmet needs in Singapore; convenience, functionality, and intense flavors are becoming the norm 💡 Ingredients and flavors inspired by Korean and Japanese trends are gaining momentum across multiple categories, helping brands stand out from competitors 𝗖𝘂𝗿𝗶𝗼𝘂𝘀 𝗮𝗯𝗼𝘂𝘁 𝘄𝗵𝗮𝘁 𝗺𝗮𝗸𝗲𝘀 𝗳𝗼𝗿 𝗮 𝗴𝗿𝗲𝗮𝘁 𝗶𝗻𝗻𝗼𝘃𝗮𝘁𝗶𝗼𝗻? Contact us today 👉 https://ow.ly/mipU30sInpQ #Innovation #ProductDevelopment #BusinessStrategy #BreakthroughInnovations

𝑺𝒊𝒏𝒈𝒂𝒑𝒐𝒓𝒆 𝑻𝒐𝒑𝒔 𝑮𝒍𝒐𝒃𝒂𝒍 𝑰𝒏𝒏𝒐𝒗𝒂𝒕𝒊𝒐𝒏 𝑹𝒂𝒏𝒌𝒊𝒏𝒈! I'm thrilled to see #Singapore leading the way in global #innovation, as highlighted in the recent article by The Straits Times today! https://lnkd.in/gXU2YVeu This achievement is a testament to our nation's relentless pursuit of excellence and our commitment to fostering a #cultureofinnovation. In my book, "#InnovatetoElevate", I delve into the intertwined nature of innovation and #customerexperience. Innovation is not just about groundbreaking ideas; it's about making small, consistent changes that lead to significant improvements. This philosophy is at the heart of Singapore's success. As we continue to innovate, we must embrace an #openmindset, breaking free from outdated beliefs and rigid thinking patterns. By doing so, we can overcome societal pressures and drive transformative change. This journey is not just about understanding the power of innovation but experiencing its impact firsthand. From 'passportless' to Smart nation initiatives, we continue to push boundaries, challenge the status quo, and elevate our practices. To fellow Singaporeans, let'screate a future where innovation is the foundation of our success as we continue on our #lifelong #learning journeys! #Leadership #AI Customer Experience Professionals Association (CXPA) NTT DATA NTT DATA, Inc.NTT DATA Business Solutions NTT DATA Asia Pacific NTT DATA North America

I found this Accenture Life Trends 2025 infographic on how people react and adjust their relationships with technology evolving their digital experiences to ensure it still serves them very insightful. I agree that right now, trust online is in the spotlight, and people are increasingly scrutinizing what they see and believe, affecting how customers behave towards the businesses trying to reach them. The Five emerging trends explore how people are feeling about and responding to business, technological, and societal changes—and what it all means for brands. Definitely resonates with me. https://lnkd.in/eBzfnXTT

🚀 Fueling Economic Growth: The Power of Business Services! 🚀 Business services play a crucial role in driving economic growth. From consulting and legal advice to marketing and IT support, these services empower businesses to thrive. By improving efficiency, fostering innovation, and providing specialised expertise, business services help companies grow, create jobs, and contribute to the overall economy. 🌟📈 Calling All Business Services Innovators! ✨🌟 Are you leading the way in business solutions like Deloitte PwC Malaysia KPMG Malaysia EY Frost & Sullivan Adecco Jobstreet Malaysia Randstad Malaysia ManpowerGroup DHLEXPRESS Delivery Service Kuehne+Nagel Ninja Van NTT DATA Axiata IPG Mediabrands Dentsu MY? Your expertise and commitment to delivering top-notch services are shaping the business landscape! 💼🚀 🏆 Now’s your chance to shine! Nominate your exceptional firm for SEBA 2024 and join the ranks of industry leaders who are making a significant impact in business services! 🌟 Why You Should Nominate: Gain Recognition: Showcase your company’s achievements in providing innovative solutions and services. Inspire the Industry: Share your success stories and best practices that can motivate others in the sector. Connect with Influencers: Network with key players who are driving transformation in the business services arena. 🔗 Ready to elevate your brand? Click here to nominate: https://seba.live/apply 👉 Let’s get started: 📞 Call / WhatsApp: +6012 492 0079 (Suzy) 📩 Questions? Reach out: support@seba.asia 🌐 Discover more: www.seba.asia Don’t miss this opportunity to celebrate your impact in the business services industry! Together, let’s drive success for businesses everywhere! #SEBAAwards #SEBA2024 #SEBABorneo #SEBACentralGrand #SEBANorthern #SEBA #BeyondBoundaries #RedefiningRecognition

📣 𝔸𝕔𝕔𝕖𝕟𝕥𝕦𝕣𝕖 𝕃𝕚𝕗𝕖 𝕋𝕣𝕖𝕟𝕕𝕤 𝟚𝟘𝟚𝟝 🔮 by Accenture Song! Our 18th annual #LifeTrends #report is out now, exploring the cultural and human #behavior trends that will shape the year ahead. With online trust in the spotlight, here are the factors we think will change the way people experience and interact with 𝗯𝗿𝗮𝗻𝗱𝘀, 𝗼𝗿𝗴𝗮𝗻𝗶𝘇𝗮𝘁𝗶𝗼𝗻𝘀, 𝘁𝗲𝗰𝗵𝗻𝗼𝗹𝗼𝗴𝘆 and 𝗲𝗮𝗰𝗵 𝗼𝘁𝗵𝗲𝗿 in 2025 and beyond. 🎓 This year, 𝟝 emerging #trends explore the cost of hesitations as people go after a healthier, more balanced relationship with technology-for themselves and for the next generation. Here's a peek at what's inside: 💎 ❞𝕋𝕙𝕖 𝕤𝕖𝕒𝕣𝕔𝕙 𝕗𝕠𝕣 𝕠𝕟𝕝𝕚𝕟𝕖 𝕒𝕦𝕥𝕙𝕖𝕟𝕥𝕚𝕔𝕚𝕥𝕪❞ 🫂 ❞ℕ𝕖𝕨 𝕒𝕧𝕖𝕟𝕦𝕖𝕤 𝕥𝕠 𝕒 𝕗𝕦𝕝𝕗𝕚𝕝𝕝𝕚𝕟𝕘 𝕝𝕚𝕗𝕖❞ 📈 ❞ℝ𝕖-𝕖𝕟𝕖𝕣𝕘𝕚𝕫𝕚𝕟𝕘 𝕖𝕞𝕡𝕝𝕠𝕪𝕖𝕖 𝕖𝕩𝕡𝕖𝕣𝕚𝕖𝕟𝕔𝕖𝕤❞ 🗺️ ❞𝕊𝕠𝕔𝕚𝕒𝕝 𝕣𝕖𝕨𝕚𝕝𝕕𝕚𝕟𝕘 & 𝕣𝕖𝕒𝕝-𝕝𝕚𝕗𝕖 𝕚𝕟𝕥𝕖𝕣𝕒𝕔𝕥𝕚𝕠𝕟𝕤❞ 🚸 ❞ℕ𝕖𝕩𝕥 𝕘𝕖𝕟𝕖𝕣𝕒𝕥𝕚𝕠𝕟’𝕤 𝕣𝕖𝕝𝕒𝕥𝕚𝕠𝕟𝕤𝕙𝕚𝕡 𝕨𝕚𝕥𝕙 𝕥𝕖𝕔𝕙𝕟𝕠𝕝𝕠𝕘𝕪❞ 📖 Dive in 👉 https://lnkd.in/d6dvYJA3

I recently had the privilege of hosting a fantastic roundtable🗣️ discussion of senior marketers from the APAC region as part of an Accenture Song effort to bring together peers to discuss relevant and hot topics of the day. On this occasion, we discussed how APAC can (continue to) take its place on the world🌏 stage. And wow, did it bring out a lot of great opinions. I've summarized some of the areas we explored below: (1) It's not enough to bring global leaders to the region, either for visits or for "stints". Asian leaders need to also take their ideas💡 to the global stage. (2) Thanks to the connectivity and immediacy created by generally mobile first platforms, global trends📈 are already being shaped in the region here. But for global teams, its not always easy to see how to leverage these in other environments. (3) Global is not a physical location🏢. Call it a central or HQ . Global should be that: global. Ideas can come from anywhere. Execution can be done anywhere. A truly global organization re-imagines its entire operating model based on both ideas and execution. (4) There really is no such thing as APAC. Ultimately, what matters is relevance✅ (usually that means revenue) - and with APAC being highly fragmented, that relevant is usually at the country level. (5) Having said that, you can't measure📏 relevance only in the "now". The region needs representation to ensure an eye on the future and where bets can be placed especially with shifting demographics. Our region is perhaps unique in its scale and in the sheer breadth of advancement. (6) Finally, just like mobile-first thinking created an opportunity for APAC to "leapfrog🐸" ahead of other regions, GenAI is seen as the next great equalizer, especially given government investments in that area. Somehow all of the above came out in only an hour, but what an hour it was! As we run the session under Chatham house rules, I won't mention our guests here, but if they happen to see this - I thank them for such a rich and valuable discussion. What would you add to the above? Accenture #CMO #Innovation #globalisation #marketing #APAC #Asia