Each year on July 24, the National Association of Convenience Stores (NACS) Foundation recognizes law enforcement, first responders and others who work around the clock to keep our communities safe. As a small token of our appreciation, RaceTrac packed gift boxes with swag, snacks, coupons and newly minted RaceTrac-emblazoned challenge coins—designed in thanks and appreciation to our partner law enforcement agencies—to share with seven select departments that serve RaceTrac communities. We’re deeply thankful for the partnerships we share with local law enforcement agencies and the crucial role they play in safeguarding our stores and our guests all day, every day. It was an honor to extend this small thank-you gesture for all that they do to keep our communities safe! If you are or have a first responder in your life, we’d love to say thank you. First responders are invited into any RaceTrac location, anytime, for a free coffee or fountain drink. Police, fire and EMT simply bring their badge or swing by in uniform to redeem this offer. This offer is good at all 580+ RaceTrac stores, 365 days a year.
The Challenge Coins are awesome and I know where we have a trove of them :) #RaceTrac #WhateverGetsYouGoing
This idea was stolen from Mobil Oil Corp. Mobil has been doing this since the 80's.
Always worth their weight in gold!!
What a wonderful way to appreciate and support the First Responder community.
Love it Amber!
Giving free stuff to Police Officers is a form of bribery. They will tell you so as well. You can charge them one penny for a cup of coffee. But, to give it to them for free is bribery.
Awesome
Thank them all. They have tough jobs!!
Retail
1moThank you for the positive post A.R, it doesn’t really matter who starts the movement but who joins and continues to spread to make such an amazing impact.