Rachael Cox, MBA’s Post

Have you read the papers? Do you know what the news is saying? It's a breakthrough into the FMCG market with our Avila African Bar Soap!!! Avila to the World!

💡 The children of our clients - not the main focus but part of the equation. #securitymanagement #highquality #riskassessment #service #protection

Does your dog bite? I happened to see the attached clip recently. In my opinion it is one of the greatest moments in comedy film history. As with any great comedy, its brilliance comes from its simplicity. That said, when you analyse it, you can see that how even a simple scene requires several different bits to come together to deliver comedy gold; most of all I think the immaculate delivery of the final payoff line from Graham Stark (who incidentally appeared in most of the Pink Panther films playing different characters). This wonderful scene gives us an important reminder about the danger that assumptions play in how we communicate. Key to our success as communicators is to help people understand. That means providing sufficient clarity to help people see what an issue means in their local situation without leaving too much space where people have questions unanswered so guess or assume. Just because something might be obvious to you doesn’t mean it will be understood as well by someone else. This is even more the case if members of your audiences are doing totally different roles, maybe working in different countries or reading something in a language they don’t fully speak. If the message is important then it is our responsibility to make sure meaning and the resultant actions required are very clear. There are lots of ways you can do this. Concentrating on using simple words, short sentences and/or bullet points in your writing, using online tools to measure readability or asking colleagues (especially from other countries) to read something in advance to help confirm that it can easily be understood are some ways. There are others.  Words matter but even when you get them broadly right, Inspector Clouseau reminds us they may still not be understood if you’re not really clear. #communications #comedy #understanding https://lnkd.in/eypmFBwH   

All too often, brands focus on talking to businesses rather than the people behind them, and humor is rarely part of the conversation. Maybe it’s because brands equate seriousness with professionalism, or perhaps they’re worried that a bit of edge might alienate their current clients? Either way, it’s a missed opportunity. Taking creative risks in this space can yield significant benefits, and it’s a shame more brands don’t tap into that potential. Luckily for us our Simply Business clients are the best and they didn't shy away from this bonkers idea. Great work from the team at Truant and everyone involved.

Start Of New Era of Shubham Singhvi YouTube Channel Do not forget to subscribe, like, comment, and watch. To help YouTube recommend this video to more people, please like and comment on the video. Enjoy your day😀 #YouTubeshort #AkshayKumar #ComedyGold #Youtube #reaction #ArchanaPuranSingh #bollywood #BollywoodComedy #comedy #memes #reaction #react #subscribe https://linktw.in/qejsdA

#ukagents & #ukproducers! Looking for a new Agatha-Christie-ish light-comedy murder-mystery pilot with a few new angles & twists on the usual cosy-murder genre tropes? (twists that even all my readers didn't see coming!😁) Check out this clip from the showreel of my HAWKWOOD pilot table-read, filmed at Business SpotlightUK & read by a very talented & funny cast of British actors (who also deserve to be discovered!😊), including Terry Bamberger, Christopher Wareham, Tristan Pretty, David McCulloch, Somerled Mackay (who also edited this nicely-done showreel for me as well as playing the shouty, Brian-Blessed-y Major Lyon!😁), Alistair Lawrence as fresh-faced newbie Inspector Wellman, and Oliver Broad playing our "annoyingly-handsome" & devilishly-charming hero Hawkwood, a former-Scotland Yard Inspector who's trying to redeem his dark fall from grace by working as a private detective in a seemingly-idyllic Cotswold village of the 1950's. (Think Father Brown with a bit more of a "devilishly-charming" detective than the good Padre, with hints of Batman & Lucifer!😉) Catch the full reel on my YouTube channel & the script itself is posted on my profile @coverfly along with my batch of 7 award-winning Father Brown specs (which Hawkwood first appears in as a charming villain, but I had so much fun writing him that I brought him back for a redemption arc in the later specs & then gave him his own "spinoff" with this original pilot!); I still need a UK agent to help me submit these to prods & get my foot in the door over there! (& I definitely want to move to the UK as well, so you would have a UK-based client, but I need a UK agent and/or prod-sponsor to help with getting a UK-work-visa first so they'll let me work/live in the country on a more permanent basis!🤞) Everyone who's read this script & went to the table-read said it's 'tv-ready' to shoot & a fun show that's as good as any of the others of that genre, but more original because of its new twists!😊🙏🔥 Check it out! #agents #producers #uktelevision #murdermystery #comedy #pilot #whodunnit #agathachristie #wodehouse-vibe #neurodivergent #tvwriter #showreel #tableread #british #britishactors #devlishlyhandsome #detective https://lnkd.in/gjGE9iTv

This is a campaign we are extremely proud to have worked on. Two Ears One Mouth ran the creative development research on this work. And it was just that, “creative development,” not pre-testing. No over-simplified dashboard summaries here. Instead, plenty of collaborative meetings, and late night Zooms. A number of routes were put into research and it was clear that there was a truth in the route that has turned into this campaign, that drove a strong emotional connection with the consumer. A truth that life doesn’t have to be perfect to be amazing. Indeed, it rarely, if ever, is perfect. But society has conditioned us to want to portray this Insta perfect existence; publicly, at least. Acknowledging this, with humour, only serves to make the connection stronger. (What happened to humour in advertising, btw?!) We worked with McCann Worldgroup and Graham Appleyard at FLINTLOCK - Strategic Business & Brand Marketing Consultancy on not just the creative development but also the refining of the brand’s meaningful role: to proudly put everyday family heroes first. A role that now adorns Matalan’s head office in huge writing. Thank you to Wendy Crofts as always, and Ali Jones for affording us the space and time on this campaign. We often say that Two Ears is an Insight Agency that truly understands brand and the creative development process. We feel proud that this work by Jordan McDowell, Rebecca Ziantoni and the rest of the team at McCann Worldgroup is testament to that. #insight #truth #humour #creativedevelopment #advertising #owntomorrow

Looking back can bring many emotions to different people; but being able to is invaluable to all. Preservica (hosted on #microsoftazure) enables organisations like Diageo to do just that - enabling an archive of their past advertisements to be available to their new fans! Available on the Marketplace today - https://lnkd.in/e_PwFNT3 #Microsoft #DigitalPreservation #azuremarketplace

One of the highlights of my journey was being a featured commentator on ESPN’s 30 for 30 series discussing the American Gladiators, covering the good, the bad, and the ugly of the popular ‘90s TV show. I have provided expert commentary on various platforms regarding the societal role of sports. If you're interested in having me speak on corporate social responsibility through sport in a keynote, media interview, workshop, or panel discussion, feel free to reach out to me here or visit my website: www.shaunmarqanderson.com #sports #publicpolicy #humanrights #media #corporatesocialresponsibility Watch the discussion here: https://lnkd.in/gG5eU_TU

This is such an incredibly powerful, emotional and moving movie from the team at Man Down Cornwall CIC. Take 2 mins out of your busy schedules to watch it and remember to check-in with friends, family, colleagues, the bloke down the street/football club/rugby club, at your local pub/cafe. It's ok to not be ok and it's ok to talk. #mentalhealth #mentalhealthmatters #itsgoodtotalk #suicidepreventionawareness #suicideprevention