Rachael Orr’s Post

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CEO at Climate Outreach, Chair of Trustees at Refugee Council

I wrote for BusinessGreen on what I learned campaigning for Shelter and how it can help climate advocates. In essence, don't talk about the number of homes you need to build / the amount of cash you will or won't invest. Talk about - show - what those homes or that money will mean in peoples lives and communities. And often your best advocates are community and business leaders - so let's help them be more confident climate storytellers. https://lnkd.in/enjRtcSc

To grow the green economy, we need to tell good climate stories

To grow the green economy, we need to tell good climate stories

businessgreen.com

Gordon Watts

Technical Manager Low Carbon at Energy Saving Trust

9mo

Well said Rachel. The tone of many housing decarbonisation conversations is one of necessary sacrifice and (whilst not explicitly said) that life will be a little worse. Not true. We need to change the conversation to one that highlights the benefits to people and the communities they live in.

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