Rachael Rothman, CFA, ISHC’s Post

In the 1990's and early 2000's, hospitality companies executed spin-offs and divestitures as specialization helped align business models with investor expectations: - Hilton/Caesars Entertainment, Inc. (Park Place) - Marriott International/Host Hotels & Resorts - Marriott International/Sunrise Senior Living/ExecuStay - Timeshare spin-offs: Marriott Vacations Worldwide - IHG Hotels & Resorts/Mitchells & Butlers PLC, etc. Specialization then kicked off a wave of consolidation. - Marriott International/Starwood Hotels & Resorts Worldwide, Inc. - InterContinental Hotels & Resorts/Kimpton Hotels & Restaurants - Accor/Fairmont Hotels & Resorts - Pebblebrook Hotel Trust (NYSE: PEB)/LaSalle Hotel Properties - Benchmark.Global/Pyramid Global Hospitality, to name a few What do the following have in common? - Marriott International/Vacasa - Hyatt Hotels Corporation/Small Luxury Hotels of the World/Under Canvas Inc. - LVMH/Belmond - Travel + Leisure Co./Wyndham Hotels & Resorts - WaterWalk - Selina - Soho House & Co - The Hoxton They are all examples of convergence. What's old, is new again. As the traditional lodging industry matures and competition for guests intensifies, to drive ROI, hotel brands and owners need to: - Expand services to existing customers, and/or - Attract new customers, and/or - Engage with their core customer outside of their typical peak travel years. One of our themes for the next few years is #convergence. We expect hospitality partnerships with retail, (Field & Stream), media (Sports Illustrated), and traditional residential real estate companies to create trusted and amenitized living options (Rosewood Residence), as well as student housing, co-living, senior-communities (Latitude Margaritaville) and vacation homes (Timbers) to continue to accelerate in an effort to increase each silo's total addressable market. Read more as my colleagues, Christine Bang, Ronald Chan, Laura Peláez Corredor and I explore the topic in our latest report, Maturation of the Hotel Industry Drives Convergence with Other Sectors to Facilitate Growth. https://lnkd.in/gwbwR6Ky

Maturation of the Hotel Industry Drives Convergence with Other Sectors to Facilitate Growth

Maturation of the Hotel Industry Drives Convergence with Other Sectors to Facilitate Growth

cbre.com

Vagan Arutyunyan

Private Lending | Los Angeles

9mo

Love this post! Thank you for this content.

Michael Shindler, ISHC

President at Four Corners Advisors, Inc.

9mo

I thought CBRE fell short here, not delving deeply enough into the history of in the late-1980’s Hyatt ventured into the senior living space - led by Penny Pritzker - with Classic Residences by Hyatt. (I was not involved in that initiative.) CBRE’s failure to mention that, while addressing a variety of Marriott’s recent endeavors, suggests a need to be the first to predict the future by ignoring the past. Conceptually, I think CBRE may be correct in its premise, but the oversight is too obvious to be unintentional.

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