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📢 Industry News: Pfizer won the pharma ad Super Bowl. That’s the conclusion of TV outcomes company EDO, Inc., which found Pfizer saw more incremental online activity for its brand than fellow Super Bowl advertiser Astellas Pharma after they ran their ads at the big game. Ad performance was indexed to the median-performing in-game spot. Pfizer beat the median by 88%, but the level of engagement it saw was, perhaps unsurprisingly, dwarfed by interest by ads such as Marvel Entertainment’s teaser for the upcoming "Deadpool & Wolverine" movie. Interested in staying up-to-date with current pharma trends? Check out our upcoming Digital Pharma Events! 🌟 Digital Pharma Engage: May 13-15, 2024 | Newport Beach, CA  https://lnkd.in/derGd756 Digital Pharma Innovation Week: May 21-23, 2024 | Virtual  https://lnkd.in/dh7wZfc Digital Pharma East: September 9-12, 2024 | Philadelphia, PA & September 17-19, 2024 | Virtual https://lnkd.in/dSYPuCp Stay updated on all our events by following Digital Pharma Series #DigitalPharmaEngage #DigitalPharmaInnovationWeek #DigitalPharmaEast #PharmaMarketing #Innovation #DigitalMarketing #PharmaIndustry #WeAreFierce

#HealthcareMarketers, are you unsure of where to spend your marketing dollars? 💸 In a survey of #Healthcare and #PharmaceuticalMarketers in the United States, half of the respondents reported using both TV and connected TV advertising. This is a crucial advertising space you don’t want to miss out on. 📊 Stay ahead of the curve with data-driven decisions! 📈 Our #AdTrends research series, in collaboration with MNTN delivers essential marketing and advertising statistics across key industries! 🔋 Download and read the full whitepaper here: https://lnkd.in/gsM9p_nY

I recently saw a leading hospital advertising on #SonyLIV, and it got me thinking. Should hospitals, institutions meant to prioritise health and care, be advertising on mass media? On one hand, there’s the ROI question - Is investment in mass media (which is usually expensive) generating enough returns through new customers? Are these funds being diverted from making patient care affordable to marketing? On the other hand, the ethical dilemma: Does advertising compromise the integrity and trust we place in them? Are we turning patient care into a commercial transaction? While I understand the business and marketing POV, I am unable to understand this as a consumer. Is this trend a reflection of current times, where every sector needs to compete for visibility? What are your thoughts? Will you go to a hospital after seeing their ad on OTT platforms and Instagram?

TV executives run pilots to test the premise of a show on audiences ahead of launch... What can marketers take from this? Testing concepts or asking for input can set you up for success. Where could you test a concept or ask for input: 1. Ask your team on the retail floor 2. Ask people in other departments: retail, inventory, people 3. Go through competitor reviews 4. Look at your current reviews 5. Send a survey to your existing customers 6. Listen to prospects on social media/split test What did I miss? #Marketing #Cannabis #Retail

COMING SOON | 2024 is going to be a year of big media moments. Are you prepared? Next week, our investment analysts share the key ad spend trends – and what they mean for brands – for 2024 and beyond in dentsu’s December Global Ad Spend Forecast. #AdSpend2024

2025 Media Planning is here, don't be stressed, let Mellin Provisions LLC help with your #MediaPlanning. We are experts in #HCP and #DTC #PointOfCare and #EHR and can help you take your strategy to the next level. Point of Care is critical to your brand, and has been shown to add 6-8% overall effectiveness when added to TV and Digital Campaigns. Reach out to us today to discuss!! #PharmaMarketing #PharmaMedia #HealthcareMarketing #HealthMedia

Price of Super Bowl ads approaching $6.5M for 30 seconds A 30-second Super Bowl ad this year cost $6.47 million, up 11% from 2023, according to Guideline. Food brands are the leading advertisers for this year's Big Game, while last year entertainment brands were the top spenders, and prescription drugs, personal care, toys/games and media are the up-and-coming growth ad categories.

Guideline's US team has previewed the growth in average ad rates for the #superbowl, with this year's game set to attract a wider audience due to the #taylorswift effect. Prescription drugs, personal care, toys/games and media product categories are all on board. For more details, ask us about our Premium NFL Report. Don't miss out on this opportunity to stay ahead of the game! #SuperBowl #NFL #advertising

Is it really even the Super Bowl this year, or is it the Swift Bowl? According to our NFL report, she is putting a nice cherry on the Sunday. This year's Super Bowl is set to attract a wider audience than ever, thanks to the #taylorswift effect. Our preview shows that advertisers are taking advantage of this trend, with prescription drugs, personal care, toys/games, and media all joining the big show. For the full details, ask us about our Premium NFL Report. Don't miss out on this opportunity to stay ahead of the game! #SuperBowl #NFL #advertising

It was great having Chris Bruderle from the IAB join us for a fireside chat with Matt Barash to share insights from the IAB’s 2024 Ad Spend Outlook! Just a few of the highlights from this outlook include: ➡️ Media buyers anticipate increasing ad spend by 9.5% in 2024 ➡️ #StreamingTV will lead this ad spend growth ➡️ Buyers’ top challenges are driven by the economy and measurement   Read more here: https://lnkd.in/eW4dUefj   #LifeAtIndex