Rahr Corporation’s Post

I have a lot of thoughts on the data in this article, but the #Midwest data really hits home. The Midwest has been a cornerstone of American #craftbeer, if oft overlooked. Still, you see a true balance between traditional #breweries like Leinenkugel Brewery and a rich diversity of craft innovation from breweries like Toppling Goliath Brewing Co. The data suggests that the Midwest is facing an alarming decline, with a 6% drop in overall craft #beer volume in 2023, the steepest in the nation. Maybe the Midwest was working from a higher consumption baseline of craft beer, as New Glarus Brewing Company's success in #Wisconsin might suppose. Could #inflation have hit the Midwest harder than other areas, and expendable pay didn't keep up? The overall decline in the Midwest is an interesting puzzle. https://lnkd.in/gqAy-rYi

Calling all RCB Alumni! Here is a great opportunity to connect with old classmates and expand your network! Please see details below and feel free to reach out to me with any questions. 🦉🤎💛 #rowanuniversity #alumnihappyhour #rowanproud #craftbeernight #rohrercollegeofbusiness

There has been a lot of activity in the craft brewing sector recently, and I share some thoughts here on the scale challenge, the aftermath of COVID-19, diversification and the impact of the cost of living crisis. https://lnkd.in/ekGqUuTa #interpath #brewing #beer #breweries #restructuring #foodanddrink

Interesting observations from Tom on the sector and our recent experiences in the sector. Scale ups in any sector always have challenges …. But the craft brewing bubble has some specific challenges in recent years

𝗖𝗮𝘀𝗰𝗮𝗱𝗲, 𝗖𝗲𝗻𝘁𝗲𝗻𝗻𝗶𝗮𝗹 𝗔𝗻𝗱 𝗧𝗵𝗲 𝗜𝗺𝗽𝗼𝗿𝘁𝗮𝗻𝗰𝗲 𝗼𝗳 𝗖𝗼𝗻𝘁𝗿𝗮𝗰𝘁𝗶𝗻𝗴 Explore the critical role of hop contracting, delving into the intricate dynamics impacting the brewing industry. From the historical significance of Cascade and Centennial hops to the challenges faced by growers and brewers today, uncover the evolving landscape of hop supply and demand. Learn about the implications of dwindling contracts on hop availability, pricing, and the sustainability of the industry from Ashleigh Hayden, Eastern Field Marketing Manager from @yakimachiefhops, as she digs into a comprehensive analysis of hop contracting's impact on the brewing ecosystem. Cruise over to our website to read the full article: www.startabrewery.com #StartABrewery #CraftBeer #HopContracting #CascadeHops #CentennialHops #BrewingIndustry #Sustainability"

5 Questions with the Brewers Association Ahead of Next Week’s Craft Brewers Conference

Customer testimonial and the importance of 24/7 automated temperature logging and alerts.

Looking at 2024 Harris Poll Data collected by the Brewers Association will give you a strong actionable view of our market. The full presentation is linked below and I am going to break out some specific slides for commentary, but I suggest watching the whole presentation. 1. Craft is holding its own on occasions. We're 1 or 2 in 5 of the 10 tracked categories. 2. I believe craft can and should make a bigger push on the categories where it is currently number 2, and I am confident continued positioning will help these occasions. 3. Where we seem to need impact are there's first two metrics - at home and at a friend's house. These are signaling events. If people aren't choosing craft then it is probably a perception issue. The industry needs to tune up the effort of making craft a positive thing to bring over your friend's house or discover in your fridge. This means getting off the high horse marketing and focus much more on the fun, flavor and meaningful values the breweries hold. Think about it in terms of this interaction: "This Tropic Rocket looks awesome, can I have one?" "Absolutely. I went to a party they threw at Super Bar, and the owners were there. They are great people and they donate a ton of money and time to the local food shelter... also the beer is great!" https://lnkd.in/e5hkDEhK

So Whataburger is singing super excitedly about bringing back the Buffalo Ranch Chicken Strip Sandwich. On the surface, this might seem like a straightforward re-launch of a fan favorite. But one must look beyond the obvious to understand such market / marketing moves. Why this item? Why now? Let me explain. Whataburger's core market is Texas. It houses 72% of it's restaurants. It has always been a Lone Star State favorite. (For the record, I love me a Whataburger over McDs ANY DAY). This supremacy is being challenged by a few new entrants. Especially by Raising Cane's Chicken Fingers. As the name suggests, Raising Cane's does chicken fingers really well. Add to this, by the last count, Whataburger had about 56 restaurants in the Houston Area (It's largest metro market) while as this week, Raising Cane's is at around 49. Not far behind and catching up. Given Raising Cane's Chicken Finger supremacy (Their menu has just 5 times...all based on Chicken Fingers), brands are in a need to respond with their own offering and build a chicken moat to strip off the competition's growth. It would be interesting to see if this launch/campaign has the intended effect of getting folks excited about Whataburger for their Chicken menu and stop the customer bleed. #Food #FoodMarketing #QSR #CMO #Whataburger #RaisingCanes

Judge’s Review: 87 Rating - Here We Go Hazy IPA by Kit NA Brewing Co. Rated 87, Very Good Read Review: https://lnkd.in/eRUXsH89 #cider #ciderlover #ciderlife #cidernews #cidery #cidergang #ciderhouse #bestcider #ciderreview #hardcider #drinksindustry #drinks #beverage #beverages #beveragetrends #beernews #beverageindustry