I recently caught up with Amandine Souin, Legal Counsel/Assistant Director at Rothschild & Co. Prior to joining Rothschild & Co, she was a lawyer at major international law firms such as Skadden and Shearman & Sterling. I asked Amandine to share some practical advice for lawyers trying to improve their marketing skills… 👉She encourages lawyers (whatever their level of seniority) to author legal articles (individually or with a partner depending on the firm's policy). Amandine pointed out that she authored her first ever article, on her own, on insider trading issues… in 2016! She had barely one year of experience… Since then, she has authored many more. Amandine explained that “writing articles will help develop essential skills such as legal research, critical thinking and effective communication as well as help practice articulating complex legal concepts in a clear and concise manner. It will contribute to building a stand-out reputation and could even open doors to speaking engagements!” 👉Amandine also suggests “when you see any legal developments that a client would be interested in, do make sure you let them know. Either inform your counterpart, or, if you think that someone more senior would be interested or should be aware, let the partner know. The client will appreciate the proactive approach, and awareness of legal changes will enable them to make informed decisions”. The same goes for any client updates: “Maybe you follow your clients on LinkedIn and they have announced a new project, initiative or even a new joiner in their team? Don’t hesitate to show that you are informed. This demonstrates interest which will strengthen your relationship!” Thank you Amandine for sharing your insight! 🚀 #raisethebar #legalmeketing #personalbranding #careerdevelopment
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Felicitations Amandine Souin
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8moOne of the very finest young lawyers I know! Well done dear friend!