RAISE THE BAR

I recently had a conversation with Wesley Lainé, a Sciences Po and Harvard Law School graduate and Senior Associate at a prominent US law firm based in Paris. Wesley is dually qualified to practice law in both the US and the EU. He offers guidance to corporations on a wide array of regulatory matters involving both jurisdictions, and he advises investors on French foreign investment control in corporate transactions. When asked what advice he would offer his younger self at the start of his legal career, Wesley shared some insightful words…💼✨ “I am very fortunate. I always had a very supportive family who pushed me to become the lawyer that I am today, particularly my own lawyer, my dad. When I look back at my younger years, I think that what I would tell my younger self is this: “Wesley, everything that you will ever want in life is on the other side of fear.” Danielle, I’m really glad that you asked me this question because it gives me an opportunity to reflect and give some advice to the new generation of lawyers. Fear kills more ambition than failure ever will. I want the new generation of lawyers to know that temporary setbacks pave the way for significant comebacks if you seize the opportunity. Keep in mind that failures or setbacks are just momentary hurdles on the journey toward achieving greater success or a resurgence. When you are on the brink, a remarkable comeback changes you for the better. You develop resilience, adaptability and perseverance amidst adversity. You now know how to overcome challenges, cultivate a positive mindset and get through tough situations. You can read this entire LinkedIn post and maybe it inspires you, but let me tell you something, if you do not believe, it won’t happen for you. You must believe in your own excellence. Sciences Po and Harvard Law School were some of the happiest years of my life because I met the most caring and brilliant people who are today my friends and colleagues. If they are reading this post, I want to give them a shoutout. The reality of the business of law is that it can discourage young lawyers. If you are that young lawyer starting out, I want you to know that you must speak up because everyone has something important to say. Your fresh perspectives and innovative ideas can spark positive change, challenge existing norms and inspire. Your career matters for the future of this profession.” Big thanks to Wesley for the awesome advice! 🙌🏻It's all about embracing setbacks, believing in ourselves and cheering on others!🌟🚀 #raisthebar #legalmarketing #personaldevelopment

Last week, I had a conversation with Fadi Dahlan investor and Managing Partner at Cl Venture Capital in Abu Dhabi. Cl Venture Capital is renowned for its specialized #venturecapitalinvestments, focusing on technological industries such as F&B, #FinTech and the development of #SuperApps. Recently, the company signed an agreement with Beltone Venture Capital to manage a $30 million fund to support fast-growing #earlystagestartups.🚀 When discussing business development advice lawyers could use, Fadi highlighted the importance of cross-border relationship building: 👉Referrals play an important role in business development. Lawyers need to create solid relationships not only with local counsel but also with counterparts in overseas offices. 👉Fadi stressed that just as investing in startups requires an understanding of diverse countries and cultures, lawyers seeking to expand their international reach and referrals must also appreciate this diversity. 👉In dealing with overseas firms, Fadi advises lawyers to consider cultural sensitivity and open-mindedness. He emphasizes the importance of building long-term relationships based on trust, respect and a commitment to finding win-win solutions. 👉He added “Tailor your communication to each individual. Stay in touch through email, phone calls and video conferences, but arrange face-to-face meetings whenever possible. Share relevant legal updates and news from your jurisdiction. Provide training sessions on relevant topics. Consider sending thoughtful gifts on special occasions. Build trust by being transparent and following through on commitments”. Don’t forget that building international relationships takes time so stay committed and patient! 🚀

Lawyers often ask me how to structure compelling LinkedIn teasers or blurbs. My go-to recommendation? The AIDA method! 🌟 AIDA stands for Attention, Interest, Desire, Action. It’s a time-tested marketing method designed to create engaging content that captures and holds the reader's attention. 👉 Attention: Grab your audience's attention with a strong opening. 👉 Interest: Engage with relevant and intriguing information. 👉 Desire: Highlight the benefits to create a desire for what you’re offering. 👉 Action: Prompt your audience to take the next step, such as contacting you or visiting your website. By using the AIDA method, you can effectively showcase the value of your services and insights, encouraging potential clients or connections to engage with your content. Whether you're sharing a case study, a new service or legal insights, AIDA will help you structure your message for maximum impact. 🚀 Let's say you wish to post an article about the rights of an investor in a fundraising operation, here is an example of how you could structure your LinkedIn teaser: 🔍 Attention: Are you aware of the latest developments in corporate law that could impact your business? 📚 Interest: Our latest article dives deep into the recent changes and trends applying to the rights of an investor in a fundraising operation. Discover the key takeaways from landmark cases and new legislation that every business leader needs to know! 💡 Desire: Equip your company with the knowledge to stay ahead of the curve. Understanding these changes can help you avoid legal drawbacks, optimize your corporate strategies and better negociate investment agreements. 👉 Action: Don't miss out on this essential read! Click the link below to access the full article and stay informed about the latest trends and legal insights in corporate law. Give it a try 😉 #legalmarketing #raisethebar #bdtipsforlawyers

Choosing the right hashtags on LinkedIn can significantly enhance the visibility 👀 and discoverability 🕵🏻♀️ of your posts, allowing you to better connect with your target audience. LinkedIn recommends using 3-5 relevant hashtags per post for optimal engagement. Here are some tips to help you select the most relevant hashtags… #LegalMarketing #LawFirmMarketingTips #RaiseTheBar #Visibility

Due to recent growth, RAISE THE BAR is looking for a dynamic individual to join the team as a Law Firm Marketing and Business Development Executive! 🚀 As a Marketing and Business Development Executive, you will work alongside top professionals to put together winning pitches, drive impactful client communications and contribute to international business initiatives. With responsibilities ranging from managing legal directories to creating compelling content, every day will bring new challenges and opportunities for growth! RAISE THE BAR believes in helping team members reach their full potential. With a supportive and collaborative work environment, endless opportunities for learning and development and the chance to make a real difference, this isn't just a job… it's an adventure! 🤩 So, if you're a go-getter with a passion for marketing, a drive for success and a hunger to make your mark... I want to hear from you! 🙂 #LegalMarketing #BusinessDevelopment #CareerDevelopment #RaiseTheBar

When I created my own company, I visualized a venture that would give me the flexibility to work from anywhere in the world, and here I am, living that reality in Mauritius!🏝️ Wearing my RAISE THE BAR cap, I'm reminded of the journey I embarked on. It's moments like these, where I can immerse myself in the beauty of a tropical paradise 🌴 while still attending to the needs of my company, that truly validate the decision I made. Being able to seamlessly transition from business meetings 💼 to beach strolls 🏖️is a reflection of the freedom that entrepreneurship brings. It's not just about building a business, it's about living a life that's full of adventure! 🎉 Happy Monday everyone! 😉 #RaiseTheBar #WorkAndVacay #LivingTheDream

Excited to share my recent collaboration with a group of very talented digital marketing students at Digital Campus Rennes! ✨ 👩🏼💻Last Friday, students worked on a real-time case study aimed at boosting RAISE THE BAR’s visibility on LinkedIn. It was a fantastic opportunity for mentorship, as I shared industry insights and challenges whilst guiding them through real-world scenarios. 💫 In return, their fresh perspectives and innovative strategies injected new life into my approach to digital marketing. 🤝This mutually beneficial partnership highlights the importance of bridging the gap between experienced professionals and aspiring talents, with a dynamic exchange of knowledge and ideas! Thank you all 🙌🏻 Anaïs ANTHOINE Campus Renn'eo #legalmarketing #mentoring #marketingstrategy

I recently caught up with Amandine Souin, Legal Counsel/Assistant Director at Rothschild & Co. Prior to joining Rothschild & Co, she was a lawyer at major international law firms such as Skadden and Shearman & Sterling. I asked Amandine to share some practical advice for lawyers trying to improve their marketing skills… 👉She encourages lawyers (whatever their level of seniority) to author legal articles (individually or with a partner depending on the firm's policy). Amandine pointed out that she authored her first ever article, on her own, on insider trading issues… in 2016! She had barely one year of experience… Since then, she has authored many more. Amandine explained that “writing articles will help develop essential skills such as legal research, critical thinking and effective communication as well as help practice articulating complex legal concepts in a clear and concise manner. It will contribute to building a stand-out reputation and could even open doors to speaking engagements!” 👉Amandine also suggests “when you see any legal developments that a client would be interested in, do make sure you let them know. Either inform your counterpart, or, if you think that someone more senior would be interested or should be aware, let the partner know. The client will appreciate the proactive approach, and awareness of legal changes will enable them to make informed decisions”. The same goes for any client updates: “Maybe you follow your clients on LinkedIn and they have announced a new project, initiative or even a new joiner in their team? Don’t hesitate to show that you are informed. This demonstrates interest which will strengthen your relationship!” Thank you Amandine for sharing your insight! 🚀 #raisethebar #legalmeketing #personalbranding #careerdevelopment

Ever wondered how small tweaks can make a big difference in your online presence? 👀 💡Let's talk about one such underrated yet powerful strategy: renaming your LinkedIn profile photo for SEO! 🚀It's a simple step that often gets overlooked, but by paying attention to the details and incorporating relevant keywords, you can significantly boost your profile's visibility. #legalmarketing #linkedinmarketing #raisethebar

A lot of lawyers I meet ask me how to approach a prospect at a conference or an event. 🙄 A positive first impression is crucial. It will help contribute to your success in generating leads, acquiring clients, expanding your professional network and even advancing your career goals within your industry or field of expertise! The below article will help you effectively approach and follow up with a prospect. 🚀 #legalmarketing #raisethebar #lawfirmmarketing #networking #personalbranding