Ralf Brandstätter’s Post

Chinese Auto Industry 2024: Brand Positioning Overview The Chinese automotive market continues to expand and diversify, featuring a broad spectrum of brands from low-cost to luxury segments. The industry is primarily driven by 11 major automakers, each encompassing a variety of brands catering to different market segments, from mainstream entry to high-tech and premium offerings. Additionally, the market includes numerous minor OEMs and innovative start-ups making significant strides. Key players like BYD, Geely, Chery, Changan, Great Wall Motors, Dongfeng, SAIC, and NIO are at the forefront, showcasing a blend of traditional and cutting-edge vehicles. The categorization ranges from luxury brands such as Yang Wang to commercial and entry-level options, reflecting the dynamic nature of China's auto industry. A special thanks to Felipe Munoz for the insightful visual representation! #industry #manufacturing #automotive #china #byd #geely #chery #changan #greatwallmotors #dongfeng #saic #nio #brand #marketing #sales #business #management

I've been trying to snap a pic of a BYD car in Shanghai... but same same right? If you haven't been plugged into the rise of China's NEV brands, here's a snapshot of why you should be paying attention: ⚡️ China’s NEV market will continue to grow rapidly from 2023 to 2024, becoming the world’s largest NEV consumer market. ⚡️ In 2023, NEV production and sales are expected to reach 9.587 million and 9.495 million units, respectively. ⚡️ By 2024, NEVs produced in China is projected to rise to 10.83 million units, up 31.9% year-on-year. ⚡️ China is a unique market for NEVs because consumers, as well as companies enjoy government support through subsidies, tax incentives, and favorable licensing policies. Every time I'm back in Shanghai I'm always amazing by how many electric cars I see on the road... so how are they reaching consumers? This week we took a litte dive into how China's NEV brands use #socialmedia and yes, #ecommerce to reach car buyers in China Link is in the comments 👇🏼 sorry not sorry in advance for all the puns we packed in there...

Chinese brands entering Europe are facing a familiar challenge in mature automotive markets: what to call their cars. The majority are resorting to the reliable, if forgettable, alphanumeric naming conventions first developed by German premium brands some decades ago. Recently Great Wall Motors rowed back from the ‘creatively’ named ORA Funky Cat and Wey Coffee 01, replacing them with the ORA 03 and the Wey 05 respectively. But are these badges sufficient to capture customer imagination and loyalty, particularly when the brands themselves are unknown to the majority of European consumers? Only BYD stands apart in using figurative model names such as Seal and Dolphin. Our graphic below has 43 car models and 24 new Chinese brands. How many can you match together? We will publish the answers next week—follow Sophus3 to see those matches revealed. #automotivemarketing #digitalmarketing #EVIndex #ev #China #automotiveindustry

“When Every Car Is Made in China! Imagine a world in which China builds every single car. Unthinkable, right? Think again.” I strongly recommend reading this article https://lnkd.in/gTHmjWrc Leave your comment about this topic 🧐

Consumer perceptions of Chinese car brands vary significantly from brand to brand, influenced by factors such as reputation, quality, and market positioning. Established brands like #Geely and #BYD, known for their investment in technology and design, particularly in electric vehicles, are viewed more favorably. Meanwhile, lesser-known entrants often face challenges related to quality perceptions. To counter the rising market share of Chinese cars, European, American, and Japanese manufacturers must innovate and differentiate. #Volkswagen, #Ford, and #Toyota should focus on enhancing their electric vehicle lineups, leveraging their strong brand equity and emphasizing superior build quality and advanced technology. Additionally, they should strengthen their global supply chains and invest in strategic partnerships or acquisitions to stay competitive. By prioritizing customer experience and after-sales service, these manufacturers can better position themselves against the growing influence of Chinese car brands.

🚗 Exploring the Future of Mobility: Traditional Auto Makers vs. Chinese Innovators 🚀 The 2024 Beijing Auto Show showcased a dynamic juxtaposition between traditional auto giants like Volkswagen Group, focusing on their "in China for China" strategy, and emerging Chinese manufacturers like Xiaopeng Motors, unveiling groundbreaking innovations like flying cars. This raises the question: Are traditional auto makers falling behind in the face of Chinese innovation? At the booth of Xiaopeng Motors, a prototype of a flying car captured attention. This innovative concept features foldable propellers stored atop the vehicle, signaling Xiaopeng's bold vision for future commercialization. Plans are underway for a model that seamlessly transitions from road travel to electric vertical take-off and landing (eVTOL) flight, with pre-order sales set to commence in 2024. While the idea of flying cars may seem futuristic, it's gaining traction in China's cyberspace, fueled by advancements in EV-related technologies, particularly in battery development. China leads the world in eVTOL models, boasting 50% of the global market share, thanks to its expertise in high-energy-density batteries, spearheaded by industry leaders like CATL. With strong support from local governments in cultivating the "low-altitude economy," Chinese manufacturers such as Xiaopeng, Ehang, and Guangzhou Automobile Group are racing to capitalize on the emerging global market. Ehang, for instance, recently obtained authorization for mass production of its flying vehicles, signaling a significant milestone in the sector's evolution. Despite promising advancements, challenges remain on the path to widespread adoption. Infrastructure limitations, including a shortage of takeoff and landing points, coupled with the absence of comprehensive traffic regulations, present hurdles that must be overcome. As the automotive landscape continues to evolve, the Beijing Auto Show serves as a testament to the innovative spirit driving China's auto industry forward. With traditional players and disruptive newcomers alike vying for dominance, the future of mobility promises to be both exhilarating and transformative. https://lnkd.in/dcNsj9Zn

Had to put the old Google Lens over this, hence the font. But look at the China-market top 10 for H1, 2024. For me, it's the dominance of the domestic OEMs, a marked change from the past where they needed western JVs. BYD is miles ahead, 1.6 million sales in 6 months. But Chery surprised me, and I think anyone looking at one of its cars in Australia might be reassured to see it'll sell more than 2 million cars at home this year. It also shows the enormous potential of Changan, a much more China-focused marque that'll be exporting more and more in time. Good to see GWM in there too, and SAIC (MG and LDV, already an export leader with its earlier pivot). Thoughts? Pay close attention to China: They already have an 11% share of the Australian market via domestic brands, and that'll double in the near term. Dealers, brand managers, insurers et al - watch and follow! BYD Chery Australia GWM Australia & New Zealand Mark Harland Steve Maciver David Giammetta #china Tim Krieger

In Beijing this week, Nissan CEO Makoto Uchida said that "our approach – 'In China, for China' - sums up our commitment to maximizing our local strengths combined with our global expertise." 🙌 Read more on his LinkedIn post about Auto China 2024 in the link 👇 #NissanEmployee #NissanProud #AutoChina2024 #Nissan

🌐🚗 Navigating the Shifting Tides in the Chinese Car Market! 🚀🇨🇳 Diving into the evolution of the Chinese car market – a fascinating journey that began in 1978 when Volkswagen made its debut. Back then, China sought vehicles, and Volkswagen seized the opportunity, swiftly becoming the dominant player. Fast forward to today, and the narrative is changing. Chinese car companies are emerging as formidable contenders, making strides in both quality and affordability. A key factor is the rising wave of patriotism among Chinese consumers, driving them towards homegrown automotive options. In response, global car giants are gearing up. Heavy investments and endeavors to craft models tailored to the Chinese taste are underway. Yet, the question looms – can they reclaim the market share they once held? The crux lies in understanding the Chinese consumer as a trendsetter. Their preferences today may very well shape the global car market tomorrow. Should Chinese car manufacturers continue delivering quality, affordability, and allure, the prospect of them dominating the global arena becomes tangible. 🚗💡 Key Insights: -Volkswagen's pivotal entry in 1978 marked the genesis of the global car influence in China. -Shifts in recent years reveal the ascent of Chinese car companies, propelled by enhanced quality and competitive pricing. -Patriotic sentiments are steering Chinese consumers towards favoring homegrown automotive brands. -Global giants respond with strategic investments and tailored models to cater to the evolving market dynamics. 🌐💬 Join the Conversation: What are your thoughts on the evolving landscape of the Chinese car market? How might the preferences of Chinese consumers influence global automotive trends? Share your insights and let's drive this conversation forward! 🌟🗣️ #ChineseCarMarket #GlobalAutomotive #MarketTrends #ConsumerPreferences #InnovationInCars

CHINA CAR SALES 2023, TOP 40 BRAND In 2023, there was a significant shake-up in the Chinese car market's brand ranking. For the first time in many years, Volkswagen was not the top-selling brand, losing its leading position to BYD. This change reflects a shift in Chinese consumer preferences, with more people now opting for local brands over foreign ones. Chinese consumers increasingly view brands like BYD, Geely, and Changan as more competitive, especially in areas like software and battery performance, compared to traditional foreign brands like Volkswagen, Toyota, and Honda.