Randi Moore-Baxter’s Post

This is how you create a social media marketing power team.

You know how to sell a product or service but what about motivating people to engage in prosocial behaviors like volunteering or recycling? Behavioral psychology offers lots of useful and effective insights for promoting prosocial behavior. What's stopping you from using your knowledge and skills to persuade people to do good? Did I mention we're hiring at Boncom? (media buyer, social media manager, sr. web strategist, media director) https://buff.ly/4e6khOK #prosocial #behavioralpsychology #advertising #thevisiblehand #hiring

You know how to sell a product or service but what about motivating people to engage in prosocial behaviors like volunteering or recycling? Behavioral psychology offers lots of useful and effective insights for promoting prosocial behavior. What's stopping you from using your knowledge and skills to persuade people to do good? Did I mention we're hiring at Boncom? (media buyer, social media manager, sr. web strategist, media director) https://buff.ly/4e6khOK #prosocial #behavioralpsychology #advertising #thevisiblehand #hiring

A marketer's greatest ally: Teammates who champion the brand publicly 🤝 Being a marketer at a start-up can be difficult... you're in charge of trying to build a brand and a following (and usually a whole lot more) I've been running social at Optimus Technologies, Inc. for a few months now, and let me tell you why they're the best: Members of their team from sales to engineering, the executives and partners... are constantly liking, sharing and reposting the company content I'm pushing out And as a result, we have had quick growth and a whole lot more eyes on the company So, if you are wondering how you can support your coworkers over in marketing? ✨Interact with what they’re posting✨ Because no matter how big your following is, driving more exposure to your company’s content, helps everyone win! p.s. optimus is hiring, if you're in Pittsburgh, check out their openings! #team #marketing #socialemediamarketing #hiring

How would I build my ideal social media department? I'm glad you asked. Here are my immediate hires: → Video Creator: Short Video Specialist → Producer: Content Curator → Analyst: Performance Analyst → Performance: Ads Specialist → Community Manager: Engager → Social Support: Customer Support → Campaign: influencer, creator work → Employee Advocacy: Brand Promoter → Director: Strategy And the sprinkle on top would be to have dedicated platform specialists who know each channel like the back of their hand. But I guess the popular route is rolling it all into the single title of Social Media Manager, so whatever.

49 days into the job and this is my first hire 😊 Hiring in your first 60 days as a new CMO might sound like a hiring frenzy, but it is not. Here's the process I followed: ✅ Chatted with all team members to see if their roles felt right for them (and if I agreed). ✅ Skills gap analysis: figured out what skillsets we lacked, keeping our overall strategy in mind. ✅ Prioritizing needs: what do we need to source like NOW. And the winner is... content marketing. In my opinion, content creation can't be outsourced effectively. It needs a dedicated, in-house champion who's close to the business. So, that's who we are looking for now, a great team member who could join a team of not just smart but kind and funny people Isabella Dodkins Anne Aarhus Wildenschild Maria Lorente Grim Båtelson Höjer Timothy Lundgren ✨ Link to the job in comments.

How would you phrase this hiring request? I want to add someone to my team who WANTS to be the “other projects as assigned” person. Who-when I have some kooky idea about social-wants to chase it meticulously and report back. Who thinks organizing mass amounts of content to be mined, researching selling on Pinterest, and filming a piece of content for a brand are equally as interesting. How should I phrase and look for that?

📌 Three awesome FT roles with friends to close out Friday: Director of Marketing @ Truemed: Dream job with a true dream team (including Justin Mares Calley Means), owning content and growth to reach website and merchants to revolutionize healthcare--starting with making HSA/FSA accessible to everyone. 7+ years of experience. Remote. Competitive comp & benefits. Head of Content Marketing @ Thriveworks: Work at the biggest mental health company you probably haven't heard of (yet) to push their already successful content channel even higher. They're a fave former client of mine investing big in my fave marketing channel! 8+ years of experience. Remote. Competitive comp & benefits. Senior Lifecycle Marketing Manager @ Thriveworks: They're also hiring big for my second fave channel, email--primarily to drive marketing and retention among their 100K+ members/years. 5+ years experience (especially with SFMC). Remote. Competitive comp & benefits. Links in the comments.

🌟We Are Hiring!🌟 Hey LinkedIn family, I’m excited to announce that we’re looking for some new, talented individuals to join our dynamic team! ...And here's where you stopped reading. Caught your attention, didn’t it? The truth is, I’m not hiring right now. But this post highlights an important point: how often do we read beyond the headline? In the world of social media, it's easy to jump to conclusions based on a glance. As a social media manager, my goal is to create content that not only grabs attention but also encourages engagement and thoughtful reading. Let's take a moment to slow down, read the full story, and engage with content meaningfully. What’s the most surprising or interesting thing you’ve discovered by reading something all the way through? Share your stories below! 👇 #SocialMedia #AttentionToDetail #Engagement #ContentCreation #ShahveerImran

I don't share often on the results of my consultancy work but feel like it's important to show proof that my contributions aren't theoretical :) I've been working with TikTok-obsessed and mom-loved brand Bogg Bag since February with May being the first month we launched a full and reimagined upper-funnel marketing, organic social, influencer and content creation strategy. If you live in the south or a coastal city it would be IMPOSSIBLE to not see these bags being lugged around by moms at the beach, pool or around town. These are performance numbers that you see brands with 1M+ followers struggling to achieve. While followers is a vanity metric (that we all know), these stats truly show the importance of investing in content and content teams / creators. Also a big shoutout to Laurence Mobio who has been working double time as a community engagement / social coordinator to engage and delight our audience on a daily basis; another critical role missing from most social teams. P.S. We are hiring and growing the social / influencer team in NY/NJ. Be on the lookout for some job postings soon :-).