The Visible Hand’s Post

You know how to sell a product or service but what about motivating people to engage in prosocial behaviors like volunteering or recycling? Behavioral psychology offers lots of useful and effective insights for promoting prosocial behavior. What's stopping you from using your knowledge and skills to persuade people to do good? Did I mention we're hiring at Boncom? (media buyer, social media manager, sr. web strategist, media director) https://buff.ly/4e6khOK #prosocial #behavioralpsychology #advertising #thevisiblehand #hiring

This is how you create a social media marketing power team.

If you hire a social media manager expecting them to do market research and come up with brilliant content ideas, guess what? You're not hiring a social media manager; you're hiring a strategist, content creator, and creative director. And that's why social media management is no longer a role that’s an afterthought. Times have changed and it's time to understand that hiring a social media marketer is essential & you need to budget accordingly for their expertise. 🤗

Tell me you're a marketer. Without telling me... This made me 😂 Real talk moment: One of the hardest things as a content marketer? Showing up every day with new ideas. Saying the same thing. Over and over. In new ways. 📌 Friendly reminder for you Send some love to your content marketers. It's A LOT harder than it looks. Send them some props in Slack. Creatives are sensitive creatures. (Speaking from direct experience here) A quick "Thank you!!" goes a really long way. Especially when we're in the pit of creative despair. Kind words help us climb out. So we can make you more content. Now just book an appointment. I'm also tired of making content. ✌️ Props to the SMM at Charlie Ralph Clinic haha -- 👋 P.S. We're hiring a Creative Strategy at Motion (Creative Analytics) Come join the Motion marketing team!

Social media management isn't just posting — it's strategy, creativity, and content creation. If you're hiring a social media marketer, you're investing in someone who wears multiple hats to elevate your brand.

The evolution of 'social media manager' mirrors the digital landscape itself, complex, multifaceted, and constantly shifting. It's no longer just about posting; it's about interpreting data, predicting trends, and crafting narratives that resonate across diverse platforms. Perhaps it's time we rebrand this role to 'Digital Ecosystem Architect' to truly reflect its scope and impact. Companies that recognize this shift and invest accordingly will find themselves with a competitive edge in the attention economy. The question is: are businesses ready to elevate social media from a line item to a cornerstone of their strategy?

Brilliant perspective. Always take into account the mechanics of the job role and not just a well thought out title.

Hear 👂 hear l What I like to explain to my clients before they hire me: my role as a marketing strategist is to come up with a plan and give the plan to the social media manager (and other managers that execute) to source content accordingly. Unfortunately some companies think they’re being smart and they’re saving money by hiring a SMM expecting them to do my job, but they do the opposite: waste money, exhaust resources and then blaim those same resources for their own failures. 🥹 Please don’t go cheap when it comes to marketing: a strategy and plan always comes before the execution and it’s paramount that you allogate your budget for that 🙌

Companies must start acknowledging the last sentence as well.

This couldn’t be more accurate! I’ve noticed that many companies/ individuals Blur the lines between a #socialmediamarketer, a #strategist, and a #contentwriter. These are completely different roles, each with its #expertise and #focus. Yet, they often get lumped together under "#socialmediamanagement." It's important to understand that while they all contribute to the bigger picture, each plays a #unique and essential part in the #success of any #digitalstrategy. Let's stop confusing these roles and start appreciating the #value each one brings! What's your point of view?