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🚀 Adobe Real-Time Customer Data Platform (CDP), Journey Optimizer, and Customer Journey Analytics, all powered by Adobe Experience Platform, are revolutionising how businesses collect, manage, and act on customer data across channels. 🔗 Why should you care? Before Adobe, legacy challenges left organisations struggling with siloed data, hindering the ability to unify and visualise customer journeys. Legacy tools were slow and non-real-time, impacting effective customer engagement. 🔄 Adobe's Unified Solution Adobe's applications break barriers by creating real-time customer profiles and collecting B2C and B2B data across channels. The interconnected Adobe Experience Platform #streamlinedatacollection, #dataunification, #profiles , #audiences, and aligns with your organisations #privacy #governance. 📊 Forrester TEI Study Forrester conducted a Total Economic Impact study, results below..... 💡 Quantified Benefits Increased analyst #productivity by 30%, saving nearly 12,500 hours over three years. Improved marketer #efficiency by 20%, recouping 8 hours per week, leading to $337,000 in present value. Grew business by 11% through audience #growth, increased #conversions, and higher order values. Recovered at least $1 million per year from greater ad spending #efficiency. Recouped hundreds of thousands of dollars in legacy point solution costs annually. 🌐 Unquantified Benefits Growth in offline business performance by stitching together offline and online data. Seamless Adobe #connectivity alongside a robust external ecosystem. 💰 Costs Benefit & Financial Outcomes The organisation experienced benefits of $16.2 million over three years versus costs of $3.0 million. Net Present Value (NPV) is $13.1 million, resulting in an ROI of 431%. 📈 Get the stats for your 2024 business case in the link below #AdobeExperiencePlatform #CustomerData #DigitalTransformation #MarketingTech #ROI #ForresterTEIStudy #BusinessInnovation

See how Adobe Experience Platform tools like Adobe's Real-Time CDP, Journey Optimizer, and Customer Journey Analytics are transforming businesses, enabling seamless data integration, real-time insights, and amplifying customer engagement. #AdobeExperiencePlatform #customerexperience https://ow.ly/p2YR30sz9Fx

See how Adobe Experience Platform tools like Adobe's Real-Time CDP, Journey Optimizer, and Customer Journey Analytics are transforming businesses, enabling seamless data integration, real-time insights, and amplifying customer engagement. #AdobeExperiencePlatform #customerexperience https://ow.ly/9W5J30sz61Q

See how Adobe Experience Platform tools like Adobe's Real-Time CDP, Journey Optimizer, and Customer Journey Analytics are transforming businesses, enabling seamless data integration, real-time insights, and amplifying customer engagement. #AdobeExperiencePlatform #customerexperience https://ow.ly/Ih4C30sz1fT

📢 Exciting News! Discover how leveraging Adobe's Real-Time CDP, Journey Optimizer, and Customer Journey Analytics in conjunction on Adobe Experience Platform enhances customer experiences. 🚀 Don't miss our webinar with Forrester this Thursday, December 7th at 10 am PT/1 pm ET. Join Ryan Fleisch (Adobe), along with insights from Joseph Stanhope (Forrester) and an in-depth exploration of our Total Economic Impact report by Corey McNair (Forrester). 🌟 Note: This is a must-attend for anyone looking to elevate their customer engagement strategies. Real insights, real results - be there to transform your approach!

Adobe Customer Journey Analytics is a game-changer 🏆   CJA empowers businesses to integrate and analyse data across all touchpoints, providing a comprehensive view of the customer journey, whether that be online, in-store or even through contact centre channels.   With real-time data collection and AI-driven insights, CJA offers a seamless way to collect, visualise and activate customer data. It’s not just about having data; it’s about making it work for you, transforming every interaction into a personalised experience.   Whether it’s online or offline channels, CJA, powered by the Adobe Experience Platform, stitches together disparate data sets, offering a unified customer profile. The result? Actionable insights that help remove pain points and deliver moments that truly matter.   For those keen on making data-driven decisions, Adobe Customer Journey Analytics is your ally. It’s time to leverage this powerful analytics toolkit and stay ahead in the ever-evolving digital landscape.   Have you been considering upgrading from Adobe Analytics to Customer Journey Analytics? Let us know your thoughts in the comments! 💬

🚀 Unlock the Power of Real-Time Customer Data with Adobe RTCDP! 🚀 In today's fast-paced digital landscape, understanding your customers and delivering personalized experiences in real-time is more critical than ever. Adobe's Real-Time Customer Data Platform (RTCDP) empowers businesses to harness the full potential of their customer data. 🔍 What is Adobe RTCDP? Adobe RTCDP is a comprehensive platform that consolidates customer data from various sources, providing a unified, real-time view of your customers. This enables businesses to create personalized and meaningful interactions across all touchpoints. ✨ Key Features: 1. Unified Customer Profiles: Integrate data from multiple sources to create a single, holistic view of each customer. 2. Real-Time Data Processing: Capture and process customer data in real time for timely and relevant insights. 3. AI-Powered Segmentation: Leverage AI and machine learning to create dynamic customer segments based on behavior and preferences. 4. Cross-Channel Activation: Deliver personalized experiences across the web, mobile, email, and more, ensuring consistent messaging. 5. Privacy and Compliance: Built-in tools to help manage customer consent and data privacy regulations. 🎯 Why Choose Adobe RTCDP? 1. Enhanced Customer Experience: Deliver highly personalized experiences that drive engagement and loyalty. 2. Data-Driven Decisions: Make informed decisions with real-time insights and analytics. 3. Increased Efficiency: Streamline your marketing efforts with automated workflows and intelligent segmentation. 💡 Ready to Transform Your Customer Experience? With Adobe RTCDP, you can unlock the true potential of your customer data and stay ahead of the competition. Embrace the power of real-time data to create memorable and impactful customer journeys. #CustomerData #AdobeRTCDP #RealTimeData #CustomerExperience #Adobe #DigitalTransformation #MarketingTechnology #Personalization #DataDriven

👉 A deep-dive in #CRMAnalytics 👉 A deep-dive in #RevenueIntelligence 👉 How to deliver personalized customer experiences at scale 👉 The importance of a #Customer360 and delivering personalized experiences. Rewatch our webinar to learn how to put data at the center of every customer relationship to deliver personalized experiences at scale: https://hubs.ly/Q02jtZVw0 #CRMA #Salesforce #Webinar #Tableau #ModernDataStack

Say hello👋 to Digital Experience Analytics 📊 DXA makes it easier for teams to understand what a customer’s behavior says about their experience with a website. By surfacing key frustration signals like rage clicks, teams can use DXA to figure out what is going wrong for customers, and how to improve conversion rates, increase revenue and reduce the $$$ to serve. More about the new release:https://lnkd.in/g9UKrKjU

Struggling to deliver hyper-personalized experiences at scale? 🎯Explore how AI is revolutionizing Sitecore #ComposableDXP by: ✅Improving customer engagement with real-time updates and orchestrated #CustomerJourneys  ✅Optimizing marketing campaigns for #Personalization by automating tasks ✅Analyzing customer needs and delivering proactive recommendations Learn more: https://lnkd.in/gQP3Hwwn #DigitalTransformation #CXStrategy #CustomerExperience #SitecorePartner #AltudoBlogs