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Why 'Nothing wonderful will ever happen to you on a screen' 📱 And what this means for your personal health and business strategy. Marketing Professor Scott Galloway highlighted a concerning trend in his recent 2024 predictions: young people are increasingly affected by loneliness, which he attributes to rising screen time. 📲 His simple yet profound insight: "Nothing wonderful will ever happen to you on a screen. It’s just not gonna happen". ❌ I think for us all, this means recognizing the importance of balancing online and offline activities. I think that personal well-being and genuine connections often flourish away from screens. For businesses, this presents both a challenge and an opportunity. 👇 Marketers must craft strategies that not only capture attention online but also encourage real-world engagement and healthier lifestyles. Brands that promote authentic experiences and community-building will definitely stand out. So the human touch remains irreplaceable. ✅ What do you think: What strategies can businesses implement to encourage healthier lifestyles and authentic connections among their audience? #Marketing #DigitalHealth #ScottGalloway #2024Predictions #Wellbeing #CustomerEngagement

Emotions are a powerful tool. How is it that some feelings can change in a split second, but there are some last forever? In this digital age world, the average person consumes up to 75GB of data daily. And brands are struggling to hold their audience’s attention, let alone create a lasting relationship. Viral trends are changing on a day-to-day basis and as a result, microtrends are becoming the new norm. Quick to popularity and even quicker to dissipate. Longevity is what stands between a fad or a classic. How to achieve that? Emotive Brand Actions. Stop telling them why they should care about your brand and start fostering genuine connections – through experiences. When you bring your consumers happiness, you foster a positive reaction. Do that consistently, and you build a long-lasting relationship with them. Don’t just be a fad. #VisibleBrandActions #SambalLab #BrandExperiences

New Year, New Habits: A Golden Opportunity for Marketers Breaking old habits is tough. According to Samual Smiles, it's more painful than pulling out a tooth! There are moments when our ingrained habits become vulnerable, presenting an ideal opportunity for change. For marketers, these are the pivotal moments to tailor their messaging, especially if their products or services hinge on customers altering their routines. Psychological research, including insights from Katherine Milkman, highlights that the onset of new periods or relationships significantly eases and solidifies behavioral changes. This phenomenon explains why so many people commit to quitting smoking or joining a gym with the arrival of the new year. For marketers, understanding and leveraging these moments of habit transition can be crucial. Aligning campaigns with these periods of change can significantly enhance the effectiveness of their campaigns, making the new year not just a time for personal resolutions, but a strategic window for impactful marketing initiatives. . . . . . #marketing #advertising #branding #digitalmarketing #marketingdigital #Business #industry #businessnews #opportunity #motivational #inspiration  

Cracking the Consumer Code To Recognize Common Traits That Influence Purchase Decisions. There is a wealth of information hiding in the broad field of consumer behaviour that is just waiting to be discovered. Numerous factors impact each and every purchase, click, and choice made by consumers. However, what if you could figure out the fundamental patterns that drive these behaviours? Imagine having a road map to help you navigate the complexities of consumer psychology. So you can predict their wants and requirements with remarkable precision. This is where understanding the common traits that consumers share becomes essential. 🌹Here are some Common Traits in Consumers: 1)Emotional Triggers: Consumers often make buying decisions based on emotions rather than logic. 2)Social Influence: Peer recommendations and social proof play a significant role in shaping consumer choices. 3)Value Perception: Consumers seek the best value proposition, balancing quality with affordability. 4)Brand Loyalty: Many consumers exhibit strong allegiance to certain brands, often influenced by past experiences and perceived brand image. 5)Instant Gratification: In today's fast-paced world, consumers crave instant satisfaction and convenience. 6)Fear of Missing Out (FOMO): The fear of missing out on a good deal or exclusive offer drives consumer urgency. 7)Desire for Status: Consumers often seek products or experiences that elevate their social status or self-image. 8)Trust and Credibility: Trustworthy brands and transparent communication build consumer trust and loyalty. 9) Independence: All people differ in their reliance on the people. A consumer's independence is reflected in dress, eating habits, preference for entertainment. The list shows some traits that appears common to most consumers. And, each traits has it's distinguishing characteristics and each definitely affect consumer behaviour. So, as you can see, all these traits really do interact. Businesses should understand these traits, if they really want sustained success. Thank you. I hope you find it valuable. ♻️Repost to help someone today. PS. What other trait would you like to share to enhance the overall consumer experience? Let's share thoughts and insights in the comments. #ConsumerInsights #MarketResearch #ConsumerBehavior #MarketingStrategy #PsychologyOfBuying #Brandloyalty #EmotionalMarketing #FOMO #ValuePerception

Brat summer? Demure fall? These micro-trends certainly keep brands that are chasing cultural relevancy on their toes. But are these trends sustainable and does riding the wave of the latest trend truly boost brand loyalty and consumer engagement? To uncover the answers, using SBX, we spoke to 218 UK consumers who closely follow these cultural trends and interact with brands that keep their marketing fresh and culturally connected 🚀 Here’s a snapshot of what we’ve found: 🟢 57% of consumers engage with brands that integrate popular cultural trends into their marketing strategies very often 🟢 Positive sentiment (48%), dynamic excitement (31%), and marketing tactics (27%) emerged as the top 3 themes when consumers were asked about their thoughts on pop-culture trends 🟢 Real-time marketing enhances product exposure (55%), engagement (34%), and visibility (31%) 🟢 Cultural appreciation is the top factor influencing consumer behaviour at 45%, followed by brand trust at 36% and diversity respect (30%) Interested in this research? Stay tuned for our upcoming newsletter where we will share these insights in detail and also share recommendations on how brands should strike when the trend is hot 🔥 Read and subscribe here: https://lnkd.in/gtBVdJMr

👁️ In today’s fast-paced world, capturing attention is more crucial—and challenging—than ever. Understanding the psychology behind what grabs our focus can be a game-changer for brands.  From standing out with salience to leveraging motion and personal relevance, these are just three examples of principles of attention that are key to influencing consumer behaviour. #ConsumerPsychology #MarketingStrategy #AttentionEconomy #Branding

The global market is constantly changing, and it’s really fascinating to see how new consumer groups are emerging. I’ve been diving deep into these trends because they’re crucial for staying ahead—not just for us at Contraire Studio, but for any brand looking to make a real impact. Have you heard about "The Reductionists?" They’re a group catching a lot of attention for their minimalist approach, and I think there's a lot we can learn from them to refine our strategies. #MarketingInsights #ConsumerBehavior #BrandEngagement

The Bandwagon Fallacy: Are You Following the Crowd?   In consumer behavior, the bandwagon effect happens when people are drawn to a product, service, or trend because others are embracing it. It reflects the “everyone’s doing it, so it must be good” mindset. While popular choices often have value, it’s important to consider whether they truly meet your personal needs and preferences!   Marketers strategically leverage phrases like "Best Seller," "Most Popular," and "Number one Choice" to capture consumer attention and shape their buying decisions.   Common examples include following fashion trends, purchasing the latest tech gadgets, joining trendy social media platforms, adopting popular diet fads, and buying tickets for blockbuster movies. 𝗧𝗵𝗶𝘀 𝗶𝘀 𝗲𝘀𝗽𝗲𝗰𝗶𝗮𝗹𝗹𝘆 𝗲𝘃𝗶𝗱𝗲𝗻𝘁 𝗶𝗻 𝘀𝗼𝗺𝗲 𝗿𝗲𝘀𝘁𝗮𝘂𝗿𝗮𝗻𝘁𝘀 𝘄𝗵𝗲𝗿𝗲 𝗰𝘂𝘀𝘁𝗼𝗺𝗲𝗿𝘀 𝘄𝗮𝗶𝘁 𝗳𝗼𝗿 𝗮 𝘁𝗮𝗯𝗹𝗲 𝘄𝗵𝗶𝗹𝗲 𝗲𝘃𝗲𝗿𝘆 𝘀𝗲𝗮𝘁 𝗶𝘀 𝘁𝗮𝗸𝗲𝗻. 𝗘𝗮𝗰𝗵 𝗽𝗮𝘀𝘀𝗶𝗻𝗴 𝗺𝗶𝗻𝘂𝘁𝗲 𝗿𝗲𝗶𝗻𝗳𝗼𝗿𝗰𝗲𝘀 𝘁𝗵𝗲 𝗯𝗮𝗻𝗱𝘄𝗮𝗴𝗼𝗻 𝗳𝗮𝗹𝗹𝗮𝗰𝘆 𝗶𝗻 𝘁𝗵𝗲𝗶𝗿 𝗺𝗶𝗻𝗱𝘀, 𝗺𝗮𝗸𝗶𝗻𝗴 𝘁𝗵𝗲𝗺 𝗯𝗲𝗹𝗶𝗲𝘃𝗲 𝘁𝗵𝗲 𝗲𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗺𝘂𝘀𝘁 𝗯𝗲 𝘄𝗼𝗿𝘁𝗵 𝘁𝗵𝗲 𝘄𝗮𝗶𝘁 𝘀𝗶𝗺𝗽𝗹𝘆 𝗯𝗲𝗰𝗮𝘂𝘀𝗲 𝗼𝘁𝗵𝗲𝗿𝘀 𝗮𝗿𝗲 𝘁𝗵𝗲𝗿𝗲.   Brands expertly capitalize on the bandwagon fallacy to drive consumer behavior, using powerful taglines to create a sense of widespread popularity. Here are some classic examples:   McDonald's: "Over 99 Billion Served" TIDE: "America's No. 1 Detergent" Dunkin' Donuts: "America Runs on Dunkin" Nokia: "Connecting People" Lulu: "Where the World Comes to Shop"

As the seasons change, so do consumer preferences and trends! This is exactly why aligning with consumer mindset is so important when it comes to PR, because consumers look forward to seasonal changes, and their buying habits reflect this. We pride ourselves on tapping into the positive associations of each season. Take summer for example —sunshine, holidays, and relaxation? By getting the right products in the right media outlet at the right time, we’ll emotionally connect your product with your consumers, strengthening customer loyalty and brand affinity 👏 Great PR is all about aligning with the consumers mindset and meeting their immediate needs 🙌 #pr #pragency #seasonaltrends #publicrelations #prtips #brandbuilding

Amid the cost-of-living crisis, consumers are prioritizing quality over quantity. Companies should invest in premium offerings to build and maintain brand loyalty. Each generation is affected differently, influencing their spending habits uniquely. 🌟 By understanding these nuances, businesses can better cater to their audience's needs and preferences. #MarketingInsights #ConsumerBehavior #BrandLoyalty #ProfessionalPUNCH