RB2B reposted this
CEO @ Retention.com & RB2B | Person-Level Website Visitor Identity | Push LinkedIn Profiles to Slack in Real-Time, 100% Free!
I’ve now worked with 100+ founders, marketers, and salespeople setting up RB2B workflows. Here are 8 surprising use cases that companies are using to turn signals into revenue (besides booking demos): 1. Which pages drive ICP traffic - We wildly underestimated value proposition here - We need to make our own dashboards and offer a small upsell 2. Cross-selling existing customers from product pages - Morgan at Chili Piper gets credit for this one 3. Multithreading across customers - Sendoso use case #1 - Buying groups are the MOST valuable use of the intent signal - We’re building buying group functionality 4. Finding lookalike site visitors of successful customers - Sendoso use case #2 - I personally love it - although it’s fairly similar to an ICP visitor 5. Looking at competitors on your site - Who doesn’t want to know who’s snooping around? - You can see which pages they are paying the most attention to 6. Looking at investors on your site - Even if you’re not raising in 2024, still need to know who is thirsty 7. Discovering new ICPs on your site - Akooda use case #1 - 13% of their organic traffic is HEALTHCARE, reading about problems they solve 8. Current customers clicking on support pages - This one saved us with our biggest customer at Retention.com - They were looking at deliverability issue page, we saved the day, and customer TAKEAWAY: The power of Person-Level Website Visitor Identity goes far beyond booking demos. Our creative customers are figuring out new use cases every day. It’s helping us help our existing customers get more value out of the tool. It’s also helping us build out our product roadmap. Most importantly - it’s helping churn!!! Thank you RB2B community for being so badass and figuring all this stuff out. P.S. Tomorrow at 1pm EDT I'm doing a LIVE event with Clay and Sendspark to teach you how to convert "signals" into revenue. We'll show you exactly how to capture website visitors, enhance that with Clay, and then automate personalized videos for each person. Register here: https://lu.ma/55ob97py
Super interesting. Love these alt use cases 👌
Love RB2B so far. Time on page would help us further qualify fit / interest, especially with regards to #1 and #7
That's fascinating. The creativity and innovation in the RB2B community are inspiring.
I'll add a post on how we've began to discover potential B2B leads Błażej Mroziński
Curious if this works for orgs not on Slack but are using Teams?
Which time zone tomorrow; eastern?
Love that last use case about support pages! Awesome!
Understanding which pages attract your Ideal Customer Profile (ICP) traffic is pivotal. Tracking how these visitors engage on your site reveals what genuinely resonates with them and drives conversion. Intent signals can offer transformative insights beyond just lead generation. For instance, identifying investors visiting your site or recognizing when existing customers click on support pages can provide strategic advantages. Consider the implications of finding lookalike visitors based on successful customer behavior. This concept can enable more targeted marketing and enhance customer engagement by offering personalized experiences even before a direct interaction occurs. Bridging these insights with actionable strategies can redefine how companies manage customer relationships and drive continuous growth.
Co-Founder @ Studio Almond & Roadmap | I create Shopify websites and apps for lifestyle brands.
1moDo you have a sales people for RB2B, or are you using a Product-led approach? How much of the sales do you get involved in on a new product like this?