RB2B reposted this
CEO @ Retention.com & RB2B | Person-Level Website Visitor Identity | Push LinkedIn Profiles to Slack in Real-Time, 100% Free!
I’m proud to say we closed Sep at $24m ARR (+2.2%) with a team of just 40 FTE! Here’s the good, the bad, and the ugly that went down in September - and why I think our growth is about to SPEED UP: Retention.com: - We closed $75k new MRR with Ben + 2 AEs - Churn has slowed down (seasonal) but we’ve also made big CS improvements - We’re doing LESS with a MUCH smaller team (40% smaller than 60 days ago) - But we’re doing things that are moving the needle, so we’re growing faster - We have positive movement with the mid-market, great POCs in motion - We have been building some BADASS new R! products - We’ll be launching R! 2.0 at Retox Oct 31 - GET READY!!! RB2B: - I made a post about our horrific churn and got 6mo of learnings in a day - We’re implementing many things to address the “what now” problem - We’re implementing a bunch of stuff to tackle the other churn reasons - We're going to experiment with value stacking coaching, courses, and RB2B - I recorded four courses in a studio before my paternity leave, which I’m violating right now writing this - MRR keeps growing - 7mo in we’re at $260k - Diana is meeting with Ilija every day to optimize our sales model - Our UGC motion is creating so many brand mentions we can’t track them - Robb continues to use AI and workflows to handle more and more tickets - I just crossed 100k followers on LinkedIn _______________ A month ago, I STILL felt like we were navigating rough waters. Somehow today - just 30 days later - I’ve never been more excited about what’s ahead. I am emphasizing this point for younger, earlier stage founders. I’ve been at this for over a decade, have a profitable, mid-20’s ARR business … And my outlook on the future is STILL changing by the month. This is one of the biggest reasons I champion bootstrapping. Capital adds risk to an already INCREDIBLY uncertain situation. Profitability, on the other hand, helps you weather ANY storm.
Well done!!! Get back to paternity leave. My thoughts: Revenue per employee is a powerful metric. With $24M ARR and 40 employees, you're hitting $600K per employee—a strong stat in SaaS. But profitability isn’t just about revenue, it’s about keeping operating costs in check, like salaries, marketing, and R&D. With likely high gross margins, you're well-positioned to stay profitable and keep scaling efficiently. 👊
Congrats! What’s the UGC motion for R! ??
Awesome point towards the end about bootstrapping vs taking VC. You'd be facing tons more external pressure/have way more cooks in the kitchen if you had investors/a board to answer to. That would undoubtedly hurt more than it'd help. You're a walking case study in not taking VC if you don't need it. Congrats - and to much more growth 🍾
Adam, that’s a great update! What are you doing about focusing marketing on your target audience? (It can be in messaging, it can be in educating ugc creators on ideal customer. ) Or do you want as many ppl buying as possible then trying to help them. (Ie: focus and niche down)
I’m a churn risk btw. The main reasons are: 1. the Linkedin links are broken 80% of the time 2. I’ve manually checked with several people I know when they show up and several have never been to our site 3. Cannot attribute any new revenue from RB2B automations
with "value stacking coaching, courses, and RB2B" you mean you're creating your own courses + having team members coach customers or are you whitelabeling anything?
What cs improvements did you make to improve churn?
It's inspiring to see how focused strategies and a lean team can drive growth, proving that profitability and adaptability are key to navigating challenges!
Stop violating your paternity leave!!! And thanks for sharing, Adam 🙏🏼🙏🏼
Senior Account Executive @ VENDO Media | Digital Marketing Pro
1dThanks for this post Adam Robinson, I'm seeing all kinds of competitors popping up for RB2B, instantly now joining the fold among 100 other lesser-known software companies. Obviously, there is a market fit for the product, because it's amazing, still looking for a solution for Canada (I'm guessing there is some kind of legal issue at this point). I'm looking forward to seeing how you navigate the new competition eating into market share and how the product evolves as I guess you will lead the tech and everyone else will follow. Thanks again,