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Want to Conquer the #ConnectedTv Boom 🤩 Listen up ⬇️ The living room is back in the spotlight, and this time, it's all about Connected TV (CTV). With traditional TV viewership declining, CTV offers a powerful way to reach cord-cutters and cord-nevers on the big screen. 💡What exactly is #CTV?  👉 Think video ads served directly on your smart TV or streaming devices like Roku and Fire TV. This allows brands to reach viewers who've ditched cable for streaming services, a rapidly growing demographic. But how can YOU, the #BrandBuilders capitalize on this booming segment? ✅ Targeted #Storytelling 👉 Forget generic ads. CTV allows for hyper-targeting based on viewer data, ensuring your message reaches the right audience. A study by Roku Advertising found that 70% of viewers prefer CTV ads that are relevant to their interests. 👉 Craft compelling narratives that resonate with your target demographic, and watch engagement soar. ✅ Embrace #DataDriven Decisions 👉 Unlike traditional TV's limited metrics, CTV offers a treasure trove of data. Track impressions, completion rates, and ad performance to optimize campaigns in real-time. 👉 EMARKETER reports that 63% of marketers plan to increase their CTV budgets in 2024, highlighting the importance of data-driven optimization for maximizing ROI. ✅ Creative #Innovation is Key 👉 The large screen experience demands captivating visuals and concise messaging. iSpot.tv research shows that CTV ads with strong visuals achieve a 25% higher completion rate. 👉 Ditch the static images and invest in high-quality video ads that grab attention and leave a lasting impression. ➡️ Is your brand ready to conquer CTV? ***** 🌟 Follow me, Komal Ramani-Makhija to share my thoughts on branding, entrepreneurship and new adventures of my life. ***** #CTVMarketing #LivingRoomTakeover #Advertising #branding #linkedincreator LinkedIn News India

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐈𝐧𝐢𝐭𝐢𝐚𝐭𝐢𝐯𝐞: #IPL on TV breaks all boundaries, unlocking an unrivaled scale for brands. IPL 2023 on television witnessed staggering growth across key market and audience segments unlocking new doors for advertisers ahead of IPL 2024. #e4madvertorial #IPL #StarSports #TV #Viewership #Advertising  

🎉 Exciting News from Multi Wheel Media Pvt. Ltd.! 🎉 Hey there, all you media mavens! 📺📱 Are you ready for something amazing? Multi Wheel Media Pvt. Ltd. has some big things in store for you! 🚀 We're thrilled to announce that we're rolling out new, cutting-edge media solutions tailored just for YOU! Whether you're a business looking to reach a wider audience or an individual hungry for top-notch entertainment, we've got you covered. Here's what you can expect from us: 1️⃣ Innovative advertising strategies to boost your brand visibility and engagement. 2️⃣ Premium content that's sure to keep you hooked, whether you're streaming online or tuning in to your favorite channels. 3️⃣ Personalized experiences designed to cater to your unique preferences and interests. At Multi Wheel Media Pvt. Ltd., we're all about delivering excellence and exceeding your expectations. Get ready to elevate your media experience like never before! Stay tuned for more updates and exclusive offers. Don't miss out on the future of media - join us on this incredible journey today! #MultiWheelMedia #DigitalRevolution #Entertainment #Gaming #Technology #Innovation #StayTuned #ExclusiveContent #ExcitingNews #JoinTheJourney #DigitalExperience #ExploreMore #TechEnthusiasts #GameChanger #EmpoweringYou #DigitalMedia #ContentCreators #NextGen #CuttingEdge #DigitalFuture #Engagement #Community #FollowUs #StayConnected #UpgradeYourExperience #UnlockThePotential #ConnectWithUs #Empowerment #InnovationAtItsBest #TransformingDigital

⬇ Read more for insights from Fubo, TMB (Trusted Media Brands), Plex, Inc., and Yieldmo on Ad-supported OTT, Connected TV, and Beyond during #FutureVideo24 🎥 🔁 Watch the replay with code FOVVIRTUALVIP: https://lnkd.in/gtYA4hYw Matt Felder, VP, Ad Sales, Fubo ⭐ CTV has gone from experimental to essential in advertising and marketing campaigns, 53% of video impressions of 2023 were contributed to this. The shift of habits and behavior has really shifted the market. ⭐ As AI emerges from the ad space it’ll just create more custom opportunities for advertisers to connect with their consumer. Jill Goldfarb, Senior Vice President, Streaming TV at Jukin Media, TMB (Trusted Media Brands) ⭐ From the channel and brand side, we’re seeing a lot of advertisers want to be a part of our brand and sponsor either shows or channels. ⭐ Everybody has a different goal in their campaign – custom has been big for us. We’ve been able to work with advertisers and customize their messaging into our programming as well Todd Hay, VP of Revenue & Engagement, Plex, Inc. ⭐ From a data perspective there is a ton of it. There are a couple challenges: everybody captures data. It’s a fascinating time, we have far more ability to understand the performance of not only our content but advertising. ⭐ You have to be very careful of how you choose the novelties you use. How to you integrate curation, and bring in content you haven’t seen before? It’s getting better, but this still poses challenges. Sambit Patnaik, VP Product – CTV and Video, Yieldmo ⭐ CTV uses a family device IP to target an audience, but that device ID that is being targeted will be impacted by incoming cookie deprecation by chrome. ⭐ We’ve been using predictive AI, but in that area you always have a human in the middle classifying if it’s right or wrong to help launch campaigns into the real world. #FutureVideo24 #Streaming #OTT #Advertising #AVOD #FAST #VirtualEvents #CTV #Strategy #Innovation

Does CTV provide a unique opportunity for brands to build engaged reach among audiences with less spill and better brand action? The answer is yes! According to a Dentsu India consumer study, CTV viewers exhibit close to 2X higher engagement levels with media compared to only TV viewers. Additionally, CTV viewers demonstrate close to a 2.2X higher engagement level with CTV compared to offline media, and a 1.4X higher engagement level with CTV compared to other digital media/platforms. Let's explore how to leverage CTV's capabilities to reach and engage with target audiences, at the #e4mCTVConference on May 9th in Mumbai. Register now: https://bit.ly/3TSj3x3 ashish pherwani, Vishal Chinchankar, Anish Shah, Vidit Aatrey, Sameer Nigam, LV Vaidyanathan, Hemant Malik, Aseem Kaushik, Sudhir Sitapati, Rakesh Srivastava, Sanket Ray, Ashok Vaswani, Paavan Nanda, #AnujS, Neha Ahuja #e4mConference #ConnectedTV #CTVConference #Advertising #AudienceEngagement #ContentStreaming #TVAdvertising #MarketingInsights #DigitalTransformation #MediaIndustry #FutureTrends

An unmissable opportunity for targeting premium audiences on the biggest audience aggregator on IPL! For the first time ever, addressable Ad targeting will generate maximum outreach for brands looking for premium and ‘metro-only’ focus…

🚨📽Entertainment viewing is no longer the same. The increasing multiplicity of choices has birthed the need for streamlining of content offerings, subscriptions, etc. That's what a new breed of #𝐎𝐓𝐓 𝐚𝐠𝐠𝐫𝐞𝐠𝐚𝐭𝐨𝐫𝐬 are doing, and Indian audiences are lapping it up👇 📲📺 India's top #OTT aggregators are run by telcos (Airtel, Jio, Vi) and DTH operators (Tata Play, Dish TV) that already have existing tech, distribution, and customer relationships. These platforms typically bundle 20-25 OTT services in a singular, affordable plan for users 🎥🫰Indian audiences, who're known for their unwillingness to pay for content, have started lapping up these #OTT bundles Studies reveal that 36.4 Mn users are paying for 𝑎𝑡 𝑙𝑒𝑎𝑠𝑡 1 OTT service directly, while 39.5 Mn users paid for a subscription via aggregator platforms. #OTT aggregation is emerging as a 🤝 𝐰𝐢𝐧-𝐰𝐢𝐧 𝐦𝐨𝐝𝐞𝐥 for all key stakeholders. While it unlocks an added customer acquisition 📳 and revenue stream 💸 for the OTT services, it also provides the aggregators an opportunity to upgrade their offerings and upsell to users. India’s 𝐫𝐞𝐠𝐢𝐨𝐧𝐚𝐥 𝐎𝐓𝐓𝐬 especially the smaller & under-discovered ones, have gained the most from the aggregation model. 💸The cost of catching eyeballs 👀has been substantially reduced for these players. They can also tap into a new audience segment and sample content. 🔒To know more about why the burgeoning #OTT industry is 𝐛𝐞𝐭𝐭𝐢𝐧𝐠 𝐨𝐧 𝐛𝐮𝐧𝐝𝐥𝐞𝐬 and how Indian viewers are warming up to it, here's today's #LongRead by Sohini Mitter👇 https://lnkd.in/gvVdx--n

What is all behind the growth of Connected TV in India? Let's deep-dive into it and understand the potential & reach of CTV to the mass audience in coming years: India's CTV market is experiencing exciting growth, attracting significant attention with the current penetration rate of 25%-30% of households and is expected to be doubled by 2025 with the significant growth of 50% YoY. There are several factors behind this rapid growth of CTV: - Increasing affordability of smart TVs and streaming devices. According to the study 20-30% households in India possess a smart TV, translating to approximately 40-60 million units. - Rural areas are expected to contribute significantly to future growth due to the factors like - Affordability, Improved Internet Access, Regional Focus & others. - Improved internet infrastructure and data accessibility. According to the TRAI, 91% of mobile internet subscribers in India use 4G services as of September 2023 and around 5% of mobile internet subscribers use 5G as of December 2023. With a population of around 1.4 billion, Wi-Fi penetration estimates range from 35-43%. - Rising content consumption, especially driven by mobile-first users as they increasingly consume content on large screens, contributing to CTV growth. Streaming live TV and sports events plays a significant role in attracting dedicated viewers, boosting CTV usage. According to the recent study by YouTube, Indian users spend over 2.5 hours daily watching content on smart TVs, with over 50% being longer-form content (21+ minutes). - Attractive subscription models and diverse content offerings. Offering Freemium models, Bundled Subscriptions including regional content, offering Catch-up & On-Demand Content. The Indian CTV landscape is constantly evolving. It is emerging as a key marketing channel, attracting brands with its targeted reach and high engagement potential. so it's crucial to adapt and innovate to remain competitive and attract more relevant and targeted viewers. #ctv #ctvadvertising #oem #connectedtv

🚀 𝐂𝐓𝐕 𝐢𝐬 𝐭𝐫𝐚𝐧𝐬𝐟𝐨𝐫𝐦𝐢𝐧𝐠 𝐭𝐡𝐞 𝐰𝐚𝐲 𝐰𝐞 𝐰𝐚𝐭𝐜𝐡 𝐓𝐕!🚀 Our latest research, "𝑾𝒉𝒚 𝑪𝑻𝑽 𝑹𝒆𝒊𝒈𝒏𝒔 𝑺𝒖𝒑𝒓𝒆𝒎𝒆 𝒊𝒏 𝒕𝒉𝒆 𝑨𝒕𝒕𝒆𝒏𝒕𝒊𝒐𝒏 𝑬𝒄𝒐𝒏𝒐𝒎𝒚: Part 2," conducted with KINESSO NL, unveils a game-changing shift in viewing habits: 86% 𝐨𝐟 𝐓𝐕 𝐯𝐢𝐞𝐰𝐞𝐫𝐬 𝐢𝐧 𝐄𝐮𝐫𝐨𝐩𝐞 𝐚𝐫𝐞 𝐧𝐨𝐰 𝐰𝐚𝐭𝐜𝐡𝐢𝐧𝐠 𝐂𝐨𝐧𝐧𝐞𝐜𝐭𝐞𝐝 𝐓𝐕 (𝐂𝐓𝐕)— and they’re spending more hours on it than traditional TV! 📊 Key insights show that younger audiences are leading the shift, and that 𝐂𝐓𝐕 𝐚𝐝𝐬 𝐞𝐧𝐡𝐚𝐧𝐜𝐞𝐝 𝐰𝐢𝐭𝐡 𝐚𝐧𝐢𝐦𝐚𝐭𝐢𝐨𝐧𝐬 are taking audience engagement to new heights. 𝐂𝐨-𝐯𝐢𝐞𝐰𝐢𝐧𝐠 remains strong across all formats, with CTV dominating as the most popular screen for OTT content. 📺✨ In short: CTV is taking over, and it’s changing how brands reach and engage with audiences. The question is: are you ready to step into the future of TV? 🤔 Download the full report here for more insights 👇 : https://lnkd.in/ejCY_4x5 #CTV #DigitalAdvertising #AttentionEconomy ##ShowHeroes #Kinesso

Hello connections! As we all know, the way people consume content is changing fast. OTT (Over-the-Top) platforms have moved beyond just movies and shows—they’re now essential for brands looking to connect with their audience in a more impactful way. But with so many OTT integration options out there, how do you know which one is right for you? Let’s break it down: 🔍 Things to Think About: • Compatibility – Will it work well with your existing systems? • Growth Potential – Can it scale as your audience grows? • Revenue Options – What monetization strategies can you tap into? • User Experience – Is it easy to navigate and use on different devices? At BRIQUE Technology Solutions and Consulting Pvt. Ltd., we’re passionate about helping businesses explore these options. We believe the right OTT strategy can be a game-changer! I’d love to hear your thoughts on OTT! Have you considered integrating it into your strategy? Let’s chat! 💬 #OTT #DigitalStrategy #BusinessGrowth #BRIQUE