Reachdesk’s Post

Tomorrow, join us for an exclusive ABM MBA class featuring 💜 Sofia Alexandra Silva, the marketing mastermind behind Reachdesk's awesome ABM campaigns. She'll share: – How to create jaw-dropping personalized campaigns that prospects can't ignore – The secret sauce behind ReachDdesk's 90%+ gift redemption rates (hint: it's not just about the price tag) – Why ditching siloed teams for "pods" could be your ticket to ABM success – The tech stack that's revolutionizing their approach (including some tools you might not expect!) Plus, get a behind-the-scenes look at real campaigns that have generated up to 15X ROI. See how the gifting platform is using gifting to break into target accounts! Grab your seat at the link in the comments

🚀 𝗨𝗻𝗹𝗼𝗰𝗸 𝘁𝗵𝗲 𝗣𝗼𝘄𝗲𝗿 𝗼𝗳 𝗔𝗕𝗠 𝗳𝗼𝗿 𝗛𝘆𝗽𝗲𝗿-𝗣𝗲𝗿𝘀𝗼𝗻𝗮𝗹𝗶𝘇𝗲𝗱 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀𝗅 🚀 Ready to take your Account-Based Marketing to the next level? Our latest carousel breaks down the key steps to master ABM and create highly personalized campaigns that truly resonate with your target accounts. 📈✨ 🔍 Understand Your Target Accounts 📝 Develop Customized Content 📣 Use Multi-Channel Outreach 📊 Leverage Data for Personalization 🤝 Align Sales and Marketing Teams 🔄 Monitor and Optimize 🌟 Share Success Stories Dive in to discover actionable tips and strategies that can boost your ABM game! 💪💼 #ABM #AccountBasedMarketing #LeadGeneration #B2BMarketing #PersonalizedCampaigns #MarketingTips #BusinessGrowth #SalesAndMarketing #Manlitics

🥊 It's the Final Countdown: 7 Days to Marketing Mayhem! 🥊 B2B marketers, are you ready for a showdown that'll shake up – or validate – everything you thought you knew? On August 21st, pharosIQ presents: 🔶🔸Mason "Scrappy Dynamo" Cosby🔸🔶 (Scrappy ABM) vs. Tim "LinkedIn Maverick" Davidson (B2B Rizz) These juggernauts are squaring off on: 🎯 Intent Data: Silver bullet or smoke and mirrors? 🏟️ ABM Platforms: Empowering or ensnaring? 💸 Pilot Programs: Guerrilla tactics or power plays? Brace yourself for some hot takes: "Blowing your budget on LinkedIn for ABM pilots? Might as well set your money on fire." - Mason Cosby "ABM without LinkedIn is like fishing without bait. Right pond, no catches." - Tim Davidson Who's right? YOU decide! This isn't just another webinar – it's a battle of ideas where YOUR vote crowns the champion. Don't be the one left out of the water cooler conversations on August 22nd. Secure your ringside seat now! Drop a 🍿 in the comments if you're ready for this marketing slugfest! hashtag#pharosIQWebate hashtag#B2BMarketing hashtag#ABMStrategy hashtag#IntentData

The rise of the account-based marketing (ABM) approach has ushered in a new era for field marketing as well. Where field teams once lived by generic "roadshow" event models, the new mandate is hyper personalization. Every field activation must be laser-focused on unique spheres of accounts and their defined needs. This starts by carefully selecting and researching specific high-value industry segments, partners, regions, or other micro-segments to target. From there, field marketers design intimate "exclusive" experiences that resonate precisely with those audiences. Think small dinners, workshops, trainings, or roundtables meticulously crafted around the top use cases, roles, and priorities for those 10-20 people. Importantly, these bespoke events are just one coordinated component within larger, integrated account-based campaigns and nurture streams. Field teams leverage the latest stakeholder insights and account intelligence to shape session details, 1:1 messaging, and value props. Even show "swag" follows suit with dimensional mailers mapped to specific pains. Furthermore, field teams arm account reps with contextual playbooks and collateral extensions for onsite, continuous follow-up post-event. This tight feedback loop and seamless on-the-ground execution are what bring ABM programs to life. Want to know more about ABM, our training explores proactive use cases like using targeted ad campaigns and chatbots to drive key accounts into tailored conversations, surfacing the right content based on account behavior, and strategically facilitating human-to-human handoffs. Click the link below to enroll today! https://lnkd.in/gWhxG-jJ #ABMRevolution #UnlockYourGrowth

Elevate Your Roofing Business with Inbound Marketing 🔝 Discover why a customer-centric, digital, relationship-building, and data-informed approach is the key to success in the roofing industry. At Roofers Going Digital we specialize in crafting inbound marketing strategies that speak directly to your target audience, letting you focus on what you do best. Interested in transforming your marketing approach with the power of inbound? Schedule your consultation with us today: https://hubs.ly/Q02nxYmh0 #RoofersGoingDigital #DigitalMarketing #RoofingMarketing #LeadGeneration #InboundMarketing #OnlineAdvertising

What are some examples of successful ABM campaigns in B2B marketing...?? . . . . . Here are some examples of successful account-based marketing (ABM) campaigns in B2B: - Fruition used dynamically personalized website copy mentioning specific airport names and IATA codes to grab the attention of airport executives and improve engagement with their ads and website[3]. - Clari re-engaged lost opportunities by using 6sense to track closed-lost accounts and serve them targeted display ads with urgent, value-driven messaging. This "waking the dead" campaign achieved a 79% account click-through rate and 93% of targeted accounts engaged with the ads[3]. - GumGum ran creative, personalized campaigns like a comic book called "The Data Knight" and a "Build your own Big Mac" microsite to target specific accounts[4]. - RollWorks ran a multichannel ABM campaign including display ads, direct mail, and personalized SDR emails and landing pages. The campaign resulted in a 41% close rate by aligning marketing and sales stages and using personalization to make a big impression on target accounts[5]. The key to these successful ABM campaigns was using data to identify and personalize outreach to high-value target accounts across multiple channels. Marrying marketing and sales efforts, leveraging direct mail, and creating unique content experiences helped these companies cut through the noise and drive engagement and pipeline with their most important prospects. Citations: [1] Perfect Your ABM Campaign With Our Expert Tips | Leadfeeder https://lnkd.in/dmjwfXxQ [2] The Ultimate Guide to Account-Based Marketing (ABM) - HubSpot Blog https://lnkd.in/d8V6Th7E [3] ABM Campaigns: Our 8 Favorite Examples - Drift https://lnkd.in/dPX3X6tE [4] ABM campaigns: examples that turned targets - Turtl https://lnkd.in/dPEzjaY2 [5] Our Most Successful ABM campaign Ever (and How We Did It) | RollWorks https://lnkd.in/dsjRp2TQ

Register for Your Free Live Webinar Now: "Foundational ABM Building Blocks" Getting an account-based marketing (ABM) program off the ground can be daunting. And with so many factors at play--ideal customer profiles, intent signals, KPIs, and more--maintaining your program after launch is a challenge. Discover how to manage the essential elements of ABM for success. Sponsored by ZoomInfo. Organizations recognize that account-based marketing is a necessary strategy for driving sustainable growth in B2B revenue generation. And many companies have established ABM teams or purchased ABM technologies. But launching your ABM is one challenge. Sustaining success is another—especially when there are so many variables involved. Join Rachael Foster, Director of Account-Based Experience, and Dan Dolph, Manager of Account-Based Experience, to discover not just what ABM requires from your team but also how to maintain your program for ongoing customer relationships that build long-term success. Register now for Foundational ABM Building Blocks to get insights on: * Building a solid data foundation * Targeting, signals, and optimizing engagement channels * Aligning your ABM program with the customer lifecycle * Establishing effective KPIs and reporting strategies Download here : https://t.ly/619B5

One of the key benefits of account-based marketing (ABM) is the ability to deliver personalized, customized messaging and experiences to your target accounts. But what's the best way to personalize your ABM outreach for maximum impact? Follow these tips: - Research accounts thoroughly - Leverage intent data, social media, past interactions and more to understand each account's needs. - Segment personas - Develop detailed buyer personas for each account to map specific pain points and preferences. - Customize content - Create account-specific content like case studies, testimonials and solution guides that speak to each account's goals. - Personalize emails - Make emails more relevant with customized subject lines, content and offers tailored to each account. - Retarget with precision - Use highly targeted ads and retargeting to deliver personalized messages post-engagement. - Send relevant direct mail - Mail personalized collateral and packages to contacts at each account. - Motivate sales teams - Equip sales with account insights to help them have more meaningful conversations. - Track and optimize - Continuously refine your personalization approach based on what resonates most. With these tips, you can make your ABM outreach stand out and drive increased engagement with key accounts. Enroll in our Teachable course on Planning and Implementing Effective Account-Based Marketing to learn more ways to personalize at scale. https://lnkd.in/gWhxG-jJ Let's have a breakthrough year for your most important accounts. Personalize your ABM today. #ABMRevolution #UnlockYourGrowth #PrecisionEngagement #ABMSuccessJourney

Mastering Nurture Campaigns: Transform Interest into Loyalty! Unlock the secrets to crafting effective nurture campaigns in marketing! Join our speakers as they delve into real-life scenarios and versatile strategies to engage your audience beyond just selling. Transform casual interest into unwavering fandom with these invaluable insights! #NurtureCampaigns #MarketingStrategies #AudienceEngagement #RealLifeExamples #CampaignNurturing #TransformInterest #MarketingPhilosophy #EffectiveMarketing #BrandLoyalty #CustomerConnection

Here's a little story about the best ABM campaign that's ever targeted me 👇 I got a not-so-random email a few days ago from 🎁 Katie Penner. The premise was simple: I had been selected to get a field marketing survival kit, courtesy of Katie and Sendoso (an AI-enhanced gifting automation platform) I love this kind of brand activation. like LOVE it. A few days later, I got the box and popped it open - here's what happened next: - I found a pelican case that was locked with a postcard on top and a QR code to scan - The QR code led me to a quick video from Katie, who explained that field marketers need some love... and provided the combo to the locks. - Flipped those locks off, and found some key items that I know I've needed at one point when I'm out in the wild (and using next week at an event) - Best part --> there's a $100 GC to Airbnb that's activated when I set up a demo (CREATIVE CTA!) Color me impressed. Here's 3 reasons why this works so dang well: - It's segmented, personalized, and perfectly executed (also, us marketers are so here for great brand plays LOL) - It's got a great CTA that pushes me to the next step - The CPL is probably around $200 for this - a very economical option to paying insane amounts of $$$ in paid ads or dropping the bag for trade shows Shout out to you and the team, Katie, and keep helping us marketers do what we love to do on a day in/day out basis. ⚡YKTV⚡