Reachdesk’s Post

Want to see category leadership...? This is it! 👑 75% of people felt NEUTRAL/NEGATIVE about the hangover category before trying Cheers. After trying Cheers... 50%+ felt POSITIVE towards the category as a whole, with 80%+ feeling positive towards Cheers. In fact, at a regional retailer where we have full access to shelf data, bringing Cheers in actually LIFTED the sales of our non-DHM based competitor that had been there in the years prior. I started Cheers 10 years ago. Back then, this category wasn't even a thing. No one was selling DHM—no one had any idea what it was... and you could pretty much only get lab-grade samples in the US. Now, we have over 100+ copycats that flood the market and try to copy our formulas, marketing, education, etc. There's nothing worse than seeing someone act like they were the first to do something. DHM is our baby. And this category is very much our baby as well. And we've worked really hard to get it to where it is today. The next few years will be very exciting as all of this hard work starts bearing fruit with a mainstream audience. Every once in awhile we poll our recent customers with questions like these. One thing that is so interesting is how Cheers is literally creating a majority of positive perceptions of a category that was previously mostly neutral or negative each time people use our products for the first time. We are that rising tide that lifts all boats. However, one thing that is also cool is how much brand loyalty that we're creating. 30% of people feel like they can trust Cheers, but not anyone else. That's a lot of brand power! Our goal at Cheers is to continue being be the category captain for the next decade as this category gets built out and finds its legs. Our big, hairy, audacious goal (a 'BHAG') is a "billion better mornings by 2035"—which is a 50% YoY growth rate sustained over the next decade. For context, we're currently growing 100% YoY.

Prior Planning Prevents Pitiful Poor Performance! The 6 P's in honor of my brother Ken Hattan. Don't settle for last minute gifts for your staff or clients. Our team can craft an amazing gift for you within your budget. #MoreThanUniforms #MoreThanMerch #PriorPlanning

#23 in a series to celebrate WONGDOODY’s 30th Birthday. (WONGTHIRTY!)  Time for a coffee break! In 2005, Tully’s Coffee needed help launching their summer drinks in the Seattle area. Problem #1: people craved a Frappuccino from Starbuck’s. Problem #2: no one knew where Tully’s stores were located.  Problem #3:  there were usually two or three Starbuck’s between customers and the nearest Tully’s.  Our solution: create a drink ritual that generated urgency and buzz while pinpointing Tully’s locations. We came up with the “3:21 Wake-Up Call.”  At 3:21 p.m. each day for a three-week period, high school marching bands performed “Reveille” for exactly one minute outside eighty-one Tully’s locations. Employees handed out free drink coupons. 3:21-branded vehicles swarmed areas around key stores. Radio listeners were barraged with live traffic reads at exactly 3:21. Within a few days, lines of thirsty customers formed in anticipation of their 3:21 Wake-Up Call.  YOY unit volume increased 77% during the promotion. The campaign won a Gold Effie from the American Marketing Association for creativity and marketing effectiveness.  None of this happens without the courage, faith and collaboration of a fantastic client partner.  Props to Rob Martin, our former client at the Seattle SuperSonics, who has been a huge part of WONGDOODY’s success over the years.  Company: Tully's Coffee  Clients: Rob Martin, Rob Alley Copywriter: Matt McCain  Art Director: Jason Black Media Director: Jerry May Account Management: Garth Knutson, Steven J. Frestedt, Pat Doody Creative Director: Tracy Wong WongDoody

𝐄𝐦𝐞𝐤𝐚'𝐬 𝐋𝐞𝐬𝐬𝐨𝐧: 𝐓𝐡𝐞 𝐀𝐫𝐭 𝐨𝐟 𝐓𝐡𝐫𝐢𝐯𝐢𝐧𝐠 𝐢𝐧 𝐄𝐯𝐞𝐫𝐲 𝐒𝐞𝐚𝐬𝐨𝐧 𝐨𝐟 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 Emeka is the owner of a successful online store that sells customized T-shirts. He started his business two years ago and has been growing steadily ever since. He knows that his business is seasonal, as he gets most of his orders during the festive periods, such as Christmas, Valentine's Day, and Mother's Day. He also knows that his sales drop significantly during the off season, when there is less demand for his products. Last year, Emeka decided to take advantage of the on season and invest heavily in his digital marketing campaigns. He leveraged every trend, his ads were everywhere, he optimized his website and landing pages, created urgency and scarcity, and sales were booming. He was able to attract a lot of new customers and generate a lot of revenue. However, he also made a big mistake. During the off season, he neglected all he was doing before. He reduced his budget and bids, paused some of his campaigns, and focused on other aspects of his business. He thought that he could save money and time by doing so, and that he could easily regain his customers when the on season came back. He was wrong❌ When the on season came back, he noticed that his audience had shifted their attention to competitors who had stayed active, engaging, and present even in the off-season. He realized that he had missed a huge opportunity to grow his business during the off season. He realized that he could have used the off season to build trust and loyalty with his existing customers, to generate referrals and reviews, to create brand awareness and recognition. He learned a valuable lesson: 𝐒𝐞𝐚𝐬𝐨𝐧𝐚𝐥𝐢𝐭𝐲 𝐢𝐬 𝐧𝐨𝐭 𝐚𝐧 𝐞𝐱𝐜𝐮𝐬𝐞 𝐭𝐨 𝐬𝐭𝐨𝐩 𝐨𝐫 𝐬𝐥𝐨𝐰 𝐝𝐨𝐰𝐧 𝐲𝐨𝐮𝐫 𝐝𝐢𝐠𝐢𝐭𝐚𝐥 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐞𝐟𝐟𝐨𝐫𝐭𝐬, 𝐛𝐮𝐭 𝐚 𝐭𝐢𝐦𝐞 𝐭𝐨 𝐩𝐥𝐚𝐧, 𝐚𝐧𝐚𝐥𝐲𝐳𝐞, 𝐚𝐧𝐝 𝐜𝐨𝐧𝐧𝐞𝐜𝐭, 𝐞𝐧𝐬𝐮𝐫𝐢𝐧𝐠 𝐭𝐡𝐚𝐭 𝐰𝐡𝐞𝐧 𝐭𝐡𝐞 𝐨𝐧-𝐬𝐞𝐚𝐬𝐨𝐧 𝐫𝐞𝐭𝐮𝐫𝐧𝐬, 𝐲𝐨𝐮𝐫 𝐛𝐮𝐬𝐢𝐧𝐞𝐬𝐬 𝐢𝐬 𝐫𝐞𝐚𝐝𝐲 𝐭𝐨 𝐬𝐨𝐚𝐫 𝐡𝐢𝐠𝐡𝐞𝐫 𝐭𝐡𝐚𝐧 𝐞𝐯𝐞𝐫.👌 What do you think of this story? Do you agree with Emeka's lesson? Let me know in the comments below. And don't forget to share this post with your network. P:S - The on season is when your business is in high demand while the off season in digital marketing refers to the period when a business has low demand and fewer customers for its products or services. #seasonality #digitalmarketing #business #marketingstrategies

“What are this year's hottest gifts?” I get asked this question a lot. My answer often disappoints most people. Some things are timely, others timeless. Over the years in the promotional products world, I have seen many fads. One day is a fidget spinner and the next is a cocktail shaker. Lots of money is lost on fads. I strongly believe everything has to have a purpose. What is the purpose of merch/giveaways/gifts? I would say it’s to help us to create better relationships. It might be to show gratitude, say thank you, celebrate an achievement or maybe introduce a new product or service. Do you think what you gift 🎁 is important? To create something timeless often we need to look at HOW you gift, not just at WHAT. It’s why we have the process we follow when we work with our clients. The gift itself is just one ingredient. Let’s leave the “hottest gifts” title to the media. If you looking for ways to make people seen, heard and cared for let’s chat about ways we can make magic happen. If you are gifting this holiday season and looking for ideas come and check out some cool products in our range. PS: As post-consumption consumers, we have everything we need and most everything we want. Except time #gift #christmas #thankyou

If you like BuzzFeed quizzes, take our corporate holiday gifting persona test to see which type of gifter you are ➡ https://bit.ly/3YscrsS 🎁 The Early Bird: “Just can’t wait for the holidays so had to give my gift early.” 🎁 Traditional To My Core: “I deliver my gifts when Santa delivers his.” 🎁 Newer is Better: “Why get lost in the holiday rush when you can stand out in the New Year”? Any of these sound like you? Our guide will walk you through how to turn your holiday gifting approach into a power play for your brand, especially with tailored messaging.

Even though it isn't Christmas... We wanted to share this incredible testimonial from an incredible client 🎄 "Emily and the team are brilliant. They are so accommodating and will do anything to ensure your gift delivery is fulfilled. If you want a stress free Christmas gifting experience use Bow Gifts." At BOW Gifts we strive to help our clients: ↳ Increase brand awareness ↳ Build relationships  ↳ Retain talent A HUGE thank you to CRISP for their feedback and continued support as part of our BOW Gifts Community 🎁 ………………………… 💬 Check out our ratings on Trustpilot & Google #ClientTestimonial #BuildingRelationships #BrandedMerchandise

Hi everyone! As the holiday season picks up steam, I wanted to share some insights on how to navigate and celebrate the unique marketing opportunities from Halloween through Christmas. 🎃🦃🎄 In my latest blog, I offer tips on maximizing seasonal engagement while embracing each holiday’s spirit. Let’s squeeze every last drop out of these festive months for all of the business growth and “holiday joy” they’ve got to offer—just enough to keep us merry and sane! #HolidayMarketing #SmallBusinessGrowth #FestiveSeason #MarketingIntellect

Did you know? Heart-shaped Valentine’s Day chocolate originated from a 19th-century marketing strategy. What can we learn from this sweet tradition for our own careers? Find out this coming Monday in #DidYouKnowWithGorick, my weekly newsletter where I deconstruct the untold story of how someone (or something) became successful—and what you can do to follow in their footsteps. Join now: https://lnkd.in/eHxmDfhJ #Branding #Marketing #CareerAdvice

Let's take a note from some of the top creative advertising, shall we? Ever since Mischief announced their new partnership with Pizza Hut, I've been so pumped to see what would be coming down the pipe for this brand. LO AND BEHOLD... The partnership just launched "Goodbye Pies" just in time for Valentines Day. And quite honestly, while the idea is super creative, it's the insight that made it for me. Here's a peek into how Marketing Dive described it: Though Valentine’s Day is often regarded as a romance frenzy, the day is actually riddled with heartbreak. Forty-five percent of people agree it’s better to call it quits on a relationship ahead of the holiday, according to data cited in release details. In fact, the Tuesday before Valentine’s Day — which is when Pizza Hut’s campaign launched — is known as “Red Tuesday” for being the day people break up most often in the year. So I can imagine, the brief looked something like this: Get: Relationship bound folks who know they want to break up with their partners before Valentines Day To: Realize they can avoid that awkward conversation By: Letting Pizza Hut do the dirty work for them and let their partner down gently This is the stuff that lights me up as a strategist! It's amazing what a creative team can do when the strategist does their research well. #higheredmarketing #strategicmarketing #brandstrategist Mischief @ No Fixed Address