WongDoody

Dropping beats, finding fits – recruiting with the right vibe! How do you find the right people for your team? Simple: you let them feel the vibe! ✨ That’s exactly what dm-drogerie markt Deutschland’s latest training campaign is all about. By asking "Sounds like you?", dm invites potential candidates to see if they truly connect with the company’s mindset. And what better way to make this resonate than with music? DJ MARTEN HØRGER took a simple voice message from one of dm’s apprentices and remixed it into an absolute banger—now setting the tone for the entire campaign. The goal? Helping future talent find their rhythm at dm. This campaign isn’t just about filling positions—it’s about creating the right harmony, attracting people who truly fit, and making the recruiting process smoother for everyone. ✨ Big shoutout to all the apprentices who stepped up, brought their energy, and became the voice of this campaign. And of course, massive thanks to MARTEN HØRGER for spinning this into something truly special! And finally, a huge THANK YOU to dm-drogerie markt Deutschland for the trust, collaboration, and support. We had an absolute blast working on this—and we can't wait to drop the next track together! #FeelTheVibe #RecruitingRemix #BeatsThatFit #FutureShapers #dm #MartenHorger #CareerWithImpact #SoundLikeYou

Great work deserves great judges—so we’re thrilled that Chlovis Lobre, User Experience Design Director in our Taipei office, is joining the The One Club for Creativity’s ADC Annual Awards jury! With over 15 years of experience and a passion for cross-cultural design, they’ll be helping to recognise the best in creativity and craftsmanship across the industry. #Jury #Awards

👋 After four amazing days in Austin, Texas, participating in SXSW 2025, we can confidently report that the current whirlwind of disruption did not, and could not, pierce the bubble of positivity at this year’s Festival of Creativity. We remain as hopeful as ever about design and creativity and their ability to enable relationship-building, game-changing ideas. Spoiler alert: AI is everywhere and will only increase in capability and prevalence. The question now is not if AI will reshape industries, but how we respond and harness its potential. With that in mind, here are three post-SXSW insights from Phillip Golub, SVP of Experience Design: 💡 IDEAS X SPEED ⏩ “We are still in the ideas business. But the agencies that will win are not just the ones with the most or the best ideas, but the ones that can bring them to life the fastest. ‘Learning by Doing’ is how research should be done in the Age of AI, not because of the rise of Synthetic Humans, but because there is no better stimulus than real products put in front of real people. And don’t just build something… build lots of ‘somethings’ that people want and need.” 🏒 I’m Not Throwing Away My…Shot! Doing nothing is a choice—it just happens to be the wrong one right now. Our industry has overused the Wayne Gretzky quote, ‘Skate to where the puck is going.’ Unfortunately, there is only one Wayne Gretzky, and the pace of change is too rapid to wait and find out where the puck is going. With AI tooling and the ongoing convergence of skill sets, creative teams can work smaller but think bigger, with faster experiments and more opportunities to build, test, and learn. So, hit the puck that is right in front of you. Even if you miss the goal, at least you took a shot. The more shots you take, the better your chances of scoring.” 💯 Brand Authenticity Matters Now More Than Ever “We are at a rare inflection point—a ‘Can’ vs. ‘Should’ moment. Culture, business, and technology—seemingly divergent concerns, each moving at a different pace—are crashing into one another right now. But these concerns must form a Venn diagram, at the center of which is your brand. This requires a heightened awareness of, and adherence to, an authentic sense of self. Be true to your brand, be true to your values, and you will be true to your customers. They will thank you later.” Thank you, SXSW, for the opportunity to speak, and thank you to the community of creatives, brand innovators, and technologists for making SXSW 2025 a truly memorable experience! 📸 : Levi Thompson #SXSW #AI #Creativity #BrandAuthenticity #EnterpriseDesign #WongDoody

What qualities does a CMO need to succeed in our rapidly changing world of digital transformation, AI and fragmented media landscapes? W&V, Werben & Verkaufen, a leading German marketing publication, recently asked Dennis Dünnwald. His take:   “They must … recognize fragmentation and dynamism as an essential part of the requirements. An ‘AI-first’ approach is crucial, but step by step to bring clients and teams along without overwhelming them.   The combination of innovative spirit, the right tools, empathy and a flair for good creation is the tool set for the CMOs of tomorrow.”   Thriving in the sweet spot where tech, creativity and empathy overlap—right where we’re at home. We’re with you 100%, Dennis! 🚀🫶   Read more here (German only, paywall): https://lnkd.in/dJvkhMzV

WongDoody’s very own Chief Experience Officer - APAC, James Noble, has been selected as an Executive Judge for the Websites & Mobile Sites category at the 29th Annual The Webby Awards—one of the most prestigious honors in digital innovation. And that’s not all—James has also been named a Cluster Chair, meaning he’ll have the final say in breaking ties for the winning nominees. With over 13,000 entries from 70+ countries, The Webby Awards celebrate the best of the Internet, and we’re thrilled to see James helping shape the future of digital excellence. Congratulations, James! Nominees will be announced on April 1: https://lnkd.in/fHm3wxE #WebbyAwards #Webbys #DigitalInnovation

Phillip Golub and Michelle Ober, MBA wrap up their final thoughts on SXSW, emphasizing that true authenticity should remain the key focus for brands as they navigate what’s next in AI and marketing innovation. Thanks for tuning into our Daily Dispatch at SXSW - see you next year! Notable Mentions: Carolyn Comer Shell NBCUniversal Taco Bell Arvind Krishna IBM  #SXSW25 #DailyDispatch

🎥 SXSW is here—and we’re bringing you an exclusive look at the trends, tech, and talks shaping the future. Phillip Golub, Mariel Cunningham and Zaq Dayton bring you the most exciting moments in today’s video dispatch. Follow along for fresh insights every day. Notable Mentions: Brand Innovators Taylor Montgomery Taco Bell Pluto TV Scott Galloway  #SXSW25 #Dailydispatch

🎥 From game-changing AI advancements to immersive brand experiences and marketing innovation, SXSW is where the next big ideas take center stage. Phillip Golub and Michelle Ober, MBA are on the ground to bring you the most exciting moments in today’s video dispatch. Stay tuned as we decode what’s next in creativity, culture, and marketing technology! 💡    #SXSW25 #Dailydispatch 

Meet “The Intelligent Companion”, an AI-powered tool transforming the car-buying experience for Mitsubishi Motor Sales of Canada, Inc.‘s 2025 Outlander. Created by WongDoody in collaboration with IBM, this next-gen experience leverages the watsonx AI portfolio to deliver real-time, natural interactions. With an immersive 3D visualisation, customers can explore the Outlander in a dynamic, Mitsubishi-branded environment—going beyond traditional vehicle tours or chatbots to create a truly personalised journey. Designed and launched in just 12 weeks, “The Intelligent Companion” is a testament to the power of AI, automation, and innovation in redefining customer engagement. Steve Carter, Marketing Director, Mitsubishi Motors Canada, says: "The Intelligent Companion” represents a major leap forward in customer engagement, offering a tailored experience. Working with WongDoody and IBM has been an incredible collaboration, and we’re truly impressed by how quickly this innovation came to life. Ralf Gehrig, Global Chief Experience Officer, says: "Bringing this project to life at such speed and scale is a testament to the power of AI and global collaboration. With expertise from across the world, we combined technology and creative problem-solving to create something truly innovative in record time. This project proves that when the right minds and technology come together, the possibilities are endless." Welcome to the future of automotive experiences. 🚀 Read the full release in the comments section. ⬇️

Our longtime creative partner Seattle International Film Festival has revealed the 2025 SIFF Festival poster art! This year’s design centers around the theme "Escape to the Reel World," emphasizing the power of cinema as a safe haven, a place for self-exploration, and a journey into the stories of others. We’re proud to continue our 21-year partnership bringing these incredible stories to life.   As SIFF's Artistic Director Beth Barrett beautifully said, “The theater is a destination worth traveling to.”   Stay tuned for the official trailer in April. 🎬   The festival runs May 15-25 in Seattle, with virtual screenings on the SIFF Channel from May 26-June 1. For more information, head here: https://lnkd.in/gEU7NB4e