Rebecca Bell’s Post

𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗗𝗢𝗨𝗕𝗟𝗘 𝘆𝗼𝘂𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁𝘀 𝗶𝘀 𝗛𝗘𝗥𝗘! 👇👇👇 How I helped 3 campuses of my university increase applications by 𝟱𝟬% 𝘁𝗵𝗶𝘀 𝘀𝗲𝗮𝘀𝗼𝗻. Too often, universities with strong reputations and healthy budgets don’t advertise, assuming students will naturally come their way. But here's the hard truth: even the best universities miss out on enrollments when they stay silent. Without ads, you’re leaving your enrollment numbers up to chance. Today’s students have more choices than ever, and if you’re not actively reaching them, your competitors are. With a 𝘄𝗲𝗹𝗹-𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝗱𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, you can: • Connect with students genuinely interested in your programs • Share what makes your campus and culture stand out • Achieve real, measurable enrollment growth Our strategic ads approach led to a 50% jump in applications—proof that even the most established universities benefit from visibility. This isn’t just about budget or legacy; it’s about connecting with students where they are. 𝗣𝗦: Let’s talk about how to pair your reputation with targeted advertising, so you’re no longer leaving enrollments on the table.

🚀 Gen Alpha is rewriting the rules of engagement in the #highered world. As they move into high school and begin thinking about college, their expectations challenge traditional marketing approaches. For colleges, it’s time to evolve — think digital-first, value-driven messaging that resonates with their desire for transparency and authenticity. Curious about how to tap into this next generation? Aila Boyd, MFA, shares insights on the future of #higheredmarketing. Check it out below 👇 https://lnkd.in/e4zCpQfY #highereducation #genalpha #university #highereducationtrends

Higher education is more than just classrooms and degrees—it's a booming industry with its own set of distinct challenges. From reaching diverse audiences to tackling shifting enrollment trends and balancing tradition with innovation, marketing for colleges and universities requires a thoughtful, targeted approach. 🔗 Here's how I would tackle 7 Unique Marketing Challenges in Higher Education ➡️ https://bit.ly/4aaHJZE #HigherEducation #MarketingStrategy #EdTech #HigherEdMarketing #GrowthMindset

🎯📚 Success in enrollment is built on opportunity, perseverance, and passion. Every student welcomed stands as a shining example of the transformative power of education. Let's pave the way for a brighter future together! 🚀✨ 🌐 https://lnkd.in/gPmYT-dm #CollegeMarketingPros #collegemarketing #higheredmarketing #campusadvertising #studentfocused #socialmediamarketing #influencercampaigns #digitalstrategy #universitybranding #contentcreation #creativecampaigns #dataanalytics

🎓 Attention College Administrators! 🎓 Are you seeking innovative solutions to enhance student recruitment and retention at your institution? Look no further than the Earn Your Tuition Now Program! ✨ Introducing the Earn Your Tuition Now Program: ✨ Our program empowers students to become ambassadors for their college or university, leveraging their social media influence and personal networks to actively recruit new students. In return, students earn credits towards their tuition fees, creating a win-win situation for both students and institutions. 🚀 Benefits for Colleges and Universities: 🚀 *Enhanced Marketing Reach: Tap into the power of peer-to-peer influence to reach a wider audience of prospective students. *Cost-Effective Marketing: Say goodbye to hefty marketing budgets! Our program offers a cost-effective alternative to traditional marketing methods. *Student Engagement: Foster a sense of community and engagement among current students, leading to increased retention rates. *Affordability: Provide students with a practical solution to the rising costs of higher education, making college more accessible to all. Join us in revolutionizing student recruitment and retention strategies! Interested in learning more? Let's connect and discuss how the Earn Your Tuition Now Program can benefit your college or university. #HigherEducation #StudentRecruitment #CollegeAdmissions #EarnYourTuition #EmpowerStudents

Dean: "We need to attract more students this year!" Me: "That’s fantastic. What’s our strategy? Have we streamlined the application process?" Dean: "Not yet." Me: "Okay, what about outreach? Any digital campaigns, student ambassadors, or partnerships in place?" Dean: "Not yet, but we’re working on it." Me: "Hmmm, have we nailed down our enrollment goals or optimized financial aid communications?" Dean: "Not exactly, but we’ll figure it out." Me: "Alright, and when do we want to see results?" Dean: "Immediately. Obviously. This is critical." Me: 🙃 Admissions teams are not magicians. 🪄 If we want record-breaking results, we need to set them up for success: ✅ Clear goals ✅ Streamlined processes ✅ Adequate resources Remember, this upcoming season is a marathon, not a sprint. Planning ahead is the key to success. Please set you team up for success. #Admissions #Enrollment #HigherEd #AdmissionsSeason #UniversityAdmissions

"The first members of Gen Alpha will be entering high school this fall. Marketing professionals in other industries have already been paying close attention to this rising generation, their purchasing power, and brand affinities. But is higher ed ready to recruit them? And how different are they from their predecessors, Gen Z?" Read more about Gen Alpha in this week's #EVWakeUpCall: https://lnkd.in/ggCt42BE #highered #genalpha #genz #generationalpha #prospectivestudents #enrollmentmarketing #enrollment #enrollmentmanagement #highereducation #emchat

The recent matriculation results have shown a concerning decline in performance. This trend may be linked to the increasing influence of social media platforms such as Facebook, Instagram, and TikTok. While these platforms offer opportunities for connection and entertainment, they can also be major distractions for students. The constant allure of social media can lead to reduced study time, diminished concentration, and ultimately, lower academic achievement. It’s important for students to manage their time wisely, prioritizing their studies while finding a healthy balance with their digital activities. Addressing this issue is crucial to improving future academic outcomes

📚As the fall semester approaches, it's time to gear up for a new academic year! This season, let's explore the role of social media in higher education. From connecting with peers to finding study resources, social media has been reshaping the college experience. Dive into our blog to uncover the advantages and challenges of integrating social media into academic life. Check it out here: https://hubs.la/Q02JfL1t0 #EthicalDigital #SocialMediaWellBeing #SocialMedia #University #HigherEducation #Blog

This article raises the point that marketing to a new segment is not enough. You need to make sure your organization and product are set up to support that segment. In this example, colleges expanding marketing to adult learners need to ensure they are supporting adults who have much different needs than students coming out of high school. They are making choices between college, work, and family. They need flexibility in time to complete and creative solutions for accepting work experience as credits. It's not just about getting them in the seat. The institution as a whole needs to support adults to finish. https://lnkd.in/gt5QPxrf