Shannon O'Neil’s Post

On our latest Meet the Marketer episode of The Marketing Remix, we sit down with Sharon Ayala, VP of Marketing at Abilene Christian University, to discuss how universities are adapting to a changing #educational landscape. 🎓 In this insightful conversation, Sharon shares how the pandemic has reshaped student expectations—focusing not just on education but also on community and #jobopportunities. She also dives into the challenges #universities will face in 2024-2025 with lower applicant numbers and how institutions can differentiate their brands in this new reality. What you’ll learn: ✨ How universities can stand out in a competitive space 🌟 Adapting to shifting student expectations post-pandemic 📉 Navigating the 2024 applicant decline 📊 Strategies for aligning brand messaging with diverse audiences If you’re interested in the future of #HigherEd marketing, this is one episode you won’t want to miss! 🎧 Listen now https://bit.ly/47XiJDY

🚀 Gen Alpha is rewriting the rules of engagement in the #highered world. As they move into high school and begin thinking about college, their expectations challenge traditional marketing approaches. For colleges, it’s time to evolve — think digital-first, value-driven messaging that resonates with their desire for transparency and authenticity. Curious about how to tap into this next generation? Aila Boyd, MFA, shares insights on the future of #higheredmarketing. Check it out below 👇 https://lnkd.in/e4zCpQfY #highereducation #genalpha #university #highereducationtrends

Younger generations, especially Gen Z and Gen Alpha, have grown up in a digital world and are fluent in recognizing traditional marketing tactics. They don’t want to feel marketed to—they want real experiences that resonate and bring them value. So what does this mean for brands, especially higher education institutions? It means we need to shift our focus from selling to experiencing. Today’s prospective students are looking for brands that understand them, empathize with their journeys, and provide a sense of belonging. When we design our messaging and outreach, we should be asking ourselves: 💬What experiences do we want students to have when they engage with our brand? 💬What emotions do we want to evoke? Curiosity? Trust? Excitement for their futures? 💬How can we authentically communicate our institution’s values and support for their unique paths? In this landscape, creating genuine connections, fostering emotional engagement, and presenting a story that students see themselves in is everything. Higher ed marketing is no longer just about the programs we offer—it’s about the experiences we create and the emotions we inspire. Are we prepared to meet the expectations of these next-gen learners? #HigherEdMarketing #GenZ #GenAlpha #StudentExperience #BrandAuthenticity

Is your university ready for Gen Z in 2025? 📱 Our latest blogpost reveals how personalization and authentic storytelling are transforming higher education marketing. From Vanderbilt University's success story to the latest digital engagement strategies, discover how leading universities are adapting to connect with the next generation of students. Read the full blog here: https://lnkd.in/dPP_eC62 #HigherEd #UniversityMarketing #GenZ #DigitalTransformation #OakTheory

In today’s competitive landscape, it’s not enough for institutions to just stand out—they need to connect meaningfully with prospective students. At Oodle, we understand the unique challenges higher education brands face, from reaching the right audiences to driving enrollment and fostering long-term engagement. Oodle's tailored marketing solutions are designed to do just that. With a mix of data-driven strategies, innovative creative, and personalized messaging, we help institutions reach their ideal students at every stage of their journey—from awareness to application. And the best part? We don’t just help students discover your institution—we help build relationships that last far beyond acceptance day. 💗 If you’re ready to take your higher education marketing to the next level, let’s chat about how #Oodle can help you do just that. If you're looking to delve deeper in the Higher Education solutions, learn more here: https://lnkd.in/eZHUe6XB #HigherEdMarketing #HigherEducation #StudentEngagement #DigitalMarketing #EnrollmentGrowth

✨The Truth About Gen Z's College Search Journey🎓 Your prospective students care more about ROI than campus amenities - is your messaging aligned? Get fresh data from 1,000+ students and parents on: - Digital channel preferences - Decision-making factors - Content that drives engagement 🖱️Click below to learn more about the 2025 Higher Ed Marketing Outlook! 📈 https://hubs.li/Q034KWGr0 #HigherEducation #FutureofHigherLearning #AdvanceEducation

✨The Truth About Gen Z's College Search Journey🎓 Your prospective students care more about ROI than campus amenities - is your messaging aligned? Get fresh data from 1,000+ students and parents on: - Digital channel preferences - Decision-making factors - Content that drives engagement 🖱️Click below to learn more about the 2025 Higher Ed Marketing Outlook! 📈 https://hubs.li/Q0346vJW0 #HigherEducation #FutureofHigherLearning #AdvanceEducation

𝗧𝗵𝗲 𝘀𝗵𝗼𝗿𝘁𝗰𝘂𝘁 𝘁𝗼 𝗗𝗢𝗨𝗕𝗟𝗘 𝘆𝗼𝘂𝗿 𝗲𝗻𝗿𝗼𝗹𝗹𝗺𝗲𝗻𝘁𝘀 𝗶𝘀 𝗛𝗘𝗥𝗘! 👇👇👇 How I helped 3 campuses of my university increase applications by 𝟱𝟬% 𝘁𝗵𝗶𝘀 𝘀𝗲𝗮𝘀𝗼𝗻. Too often, universities with strong reputations and healthy budgets don’t advertise, assuming students will naturally come their way. But here's the hard truth: even the best universities miss out on enrollments when they stay silent. Without ads, you’re leaving your enrollment numbers up to chance. Today’s students have more choices than ever, and if you’re not actively reaching them, your competitors are. With a 𝘄𝗲𝗹𝗹-𝘁𝗮𝗿𝗴𝗲𝘁𝗲𝗱 𝗮𝗱𝘀 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆, you can: • Connect with students genuinely interested in your programs • Share what makes your campus and culture stand out • Achieve real, measurable enrollment growth Our strategic ads approach led to a 50% jump in applications—proof that even the most established universities benefit from visibility. This isn’t just about budget or legacy; it’s about connecting with students where they are. 𝗣𝗦: Let’s talk about how to pair your reputation with targeted advertising, so you’re no longer leaving enrollments on the table.

As the education sector evolves, schools, universities, and e-learning brands must develop education marketing strategies to stay competitive. Educational marketers must understand the latest educational trends, marketing strategies, and needs of their target audiences. With technology revolutionizing the education industry, brands must invest in marketing strategies. Whether schools favor more distance learning or integrating new educational tools and apps, marketers and academic institutions are seeing changes in how people teach and learn. The U.S. education market is expected to reach $3.1 trillion by 2030. To keep up with this valuable and vital industry, read our education marketing guide to learn more about education marketing. https://lnkd.in/gVyFW92n #educationmarketing #educationadvertising #education

The global higher education market is poised for remarkable growth, projected to exceed $170 billion by 2030 (Allied Market Research). This expansion is driven by increasing student mobility, rapid digital adoption, and the demand for future-ready skills. In this competitive landscape, standing out requires more than traditional outreach. Institutions that leverage data-driven insights, embrace AI-powered personalization, and invest in authentic storytelling are leading the way in capturing attention and driving enrollment. Emerging trends like micro-credentialing, virtual open houses, and gamified learning experiences are reshaping how we engage prospective students. The key is building strategies that resonate with students' aspirations while showcasing your institution's unique strengths. What innovative marketing approaches has your institution adopted to thrive in this dynamic market? Let’s discuss! #HigherEducationMarketing #DigitalMarketingForEducation #HigherEdGrowth