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Traditionally, HR and marketing operated in silos, with HR focused on responsibilities like recruitment, compliance and employee well-being while marketing was concerned with functions such as brand promotion and customer engagement. But a highly competitive job market and the rise of employer branding have necessitated a closer collaboration between the two. This, as companies have come to see their employees as the ultimate brand ambassadors — something that requires consistent, strategic messaging internally and externally. Article in comments on why HR and brand marketing are more connected than ever. #RNN #RecruitingNewsNetwork #HR #BrandMarketing

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