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Retail media ad spending will rise 30% in 2024, experts say. #Advertising #Marketing #PublicRelations #LasVegas #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #SilverStateWonders

🌍 Global ad spend to exceed $1 trillion this year according to WARC. 📈 Social media and retail media lead growth, while Meta, Amazon and Alphabet dominate. Find out more about these trends! 🚀 #Advertising #DigitalMarketing #Trends2024 James McDonald

Taking #CTV to the next level for #advertisers and #users, LG Ad Solutions launches #InnovationLabs ... #adtech #tech #marketing #DigitalMarketing

FYI: Opinion: What’s wrong with modern advertising: Tom Goodwin. I love Advertising, and I love the ad industry, but if I think long and hard, no industry has done a worse job of innovating around new technology than it has. Which is a bit odd considering it’s supposed to be smart, creative and ambitious. In the last 25 years industries with more […] #DOOH #digitalbillboards #digitalsignage

It costs an average of $7M for 30 seconds of Super Bowl ad time. But for many advertisers, that's just the beginning of the investment. I spoke with multiple agencies and Super Bowl advertisers past and present, from Bud Light, TurboTax, Lindt, and Rakuten to talk about how they're making sure their ads pay off. Read about it on Business Insider. https://lnkd.in/eGwSkTph #cmo #marketing #superbowl #bangbangninergang

Opinion: What’s wrong with modern advertising: Tom Goodwin. I love Advertising, and I love the ad industry, but if I think long and hard, no industry has done a worse job of innovating around new technology than it has. Which is a bit odd considering it’s supposed to be smart, creative and ambitious. In the last 25 years industries with more […] #DOOH #digitalbillboards #digitalsignage

If an advertiser is spending profitably on a small portfolio of the largest advertising channels already --- which almost all are with some significant percentage of total budget -- and wants to consider a new channel, they have to determine whether that same amount of incremental spend would deteriorate the performance of their existing campaigns, and whether that degradation would be worth the added cost of managing a new channel. As uncomfortable as it might seem, most user acquisition teams would be better off operating only on the largest channels — concentrating their spend, developing channel specialization, and minimizing their analytical overhead — versus having their team’s attention and time spread across a wider array of channels with a longer-tailed distribution of ad spend and revenue.

🌟 In an era where precision targeting reigns supreme, this two minute read underscores the transformative power of programmatic advertising. The Trade Desk journey in APAC exemplifies the game-changing potential of harnessing data to connect with audiences effectively. Here's why this article has me stoked: 🔍 Programmatic Precision: From the outset, The Trade Desk recognized the unparalleled potential of programmatic advertising in navigating new markets. By leveraging their own platform, they embarked on a journey to not just reach, but truly resonate with advertising professionals across APAC. #precision 🎯 Strategic Collaboration: Partnering with local data and inventory experts, The Trade Desk amplified their reach and insights, ensuring their campaigns were finely tuned to the unique preferences and behaviors of their target audience. It's a testament to the synergy that arises when innovation meets strategic partnership. #collaboration 💡 Data-Driven Domination: The results speak volumes! Programmatic buys emerged as the undisputed champion, delivering remarkable cost efficiency, engagement rates, and invaluable insights. This showcases the immense potential of data-driven strategies in driving meaningful connections and impactful outcomes. #programmatic #datadriven 🚀 Continuous Innovation: The Trade Desk's relentless pursuit of excellence highlights the importance of staying ahead of the curve in a rapidly evolving landscape. By embracing programmatic advertising, they not only achieved success but also paved the way for future innovation and growth. #innovation (Chris Heemskerk) 🌏 Global Impact: Beyond just a success story, this article serves as a blueprint for businesses looking to make their mark on a global scale. It's a reminder that with the right tools and mindset, any challenge can be transformed into an opportunity for growth and expansion. #globalimpact Let's ignite a dialogue! I'm eager to hear your thoughts on the transformative potential of programmatic advertising and how it's reshaping the future of marketing. Together, let's unlock new frontiers and redefine what's possible in the world of advertising! 💥 #ProgrammaticAdvertising #DataDrivenMarketing #Innovation #connectedtv

Programmatic Digital Outdoor is growing at an impressive rate! It allows advertisers to access premium billboards with the flexibility, the smarts of data and tech, as well as trading dynamically that is not otherwise available. However, it's not a one size fits all approach, and scrutinising the purpose and value exchange will ensure effectiveness. Agencies and advertisers must uniquely identify the right opportunity to drive positive business outcomes at the right cost. Read more from our Managing Partner, Daniel Cutrone on from the latest B&T article. https://lnkd.in/es4HsqVw

Discover the new collaboration between DanAds and SAS, revolutionizing retail advertising with an advanced, self-service ad monetization platform. Read the Latest full News - https://lnkd.in/dYzBx4hF #martech #martechedge #collaboration #partnership #advertising #monetization #businessgrowth #innovation #transformation #technology