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YouTube is testing longer ad breaks for CTV placements, so now your ad might be sandwiched between other advertisers on that platform. The ad breaks will come with a count-down timer that might encourage viewers to use that time to two-screen content or to revisit the "old" days when you used commercial breaks to run to the bathroom or grab a snack. Learn more: https://lnkd.in/e-QjyKPh

🙌🙌🙌🙌🙌🙌 CTV/OTT should not be viewed as a magic “silver bullet” to solve all your marketing opportunities, and shouldn’t be run as a stand alone unless it’s for pure branding. However, when run in tandem with other strategies like search and social, it will be your ⭐️superstar ⭐️and act as a catalyst to drive performance and attribution! #emchat #higheredmarketing #digitalmarketing

📺 Embrace the Power of Connected TV (CTV) in Your Marketing Mix! 🚀 Recent research by tvScientific reveals the pivotal role CTV plays in shaping consumer behavior. Did you know? A whopping 78.2% of viewers engage with their mobile devices while streaming TV content, with 31.2% making purchases related to products they've seen through CTV ads. 📱💼 This statistic alone highlights the significance of integrating CTV into your marketing strategy. Instead of viewing CTV advertising as a standalone option, consider it a vital component of a multi-channel approach that amplifies the impact of your campaigns. Don't think of CTV as a replacement for search and social marketing—think of it as a powerful complement that enhances your overall strategy. With Performance CTV's multi-touch attribution capabilities, you can accurately measure each channel's impact and fine-tune your campaigns for maximum effectiveness. 📊✨ Ready to unlock the full potential of your marketing efforts? Embrace the synergy of CTV and watch your campaigns soar to new heights! #ConnectedTV #MultiChannelMarketing #PerformanceCTV #MarketingStrategy #MarketingMonday #HigherEducation

What's the biggest issue consumers have with CTV? Surprisingly, it's not the price. (But that's another topic). It's that they see the same ads too much. Naturally, this causes big problems for advertisers. A study by IPG and Nexxen found intent-to-purchase dropped 16% among viewers who saw the same ad 6 times. This means spending more to advertise repeatedly to the same viewers can actually make them less likely to become customers. What's the solution? 1. Use frequency capping. Partner with a DSP to manage frequency across all streaming platforms. We recommend fairly strict caps, but the right balance where you're able to reinforce messaging without annoying potential customers may be different for every brand. 2. Don't overtarget. Campaigns with very small target audiences are the most at-risk for frequency issues. Lean into reach by investing your budget in engaging new audiences. --- 📺 This post is part of a series covering the biggest things advertisers should know about #Streaming and #CTV.

📺 How to get TV-like exposure for your brand without breaking the bank, even if you're on a budget? 💸 The answer is CTV. Well, the TV is quickly turning into a device, and Connected TV(CTV) 🖥 is growing fast. And YouTube is the leader of the pack. 🚀 So, if you are looking to build or boost your brand's mental availability without breaking the bank? Think YouTube. 🧠✨ Here is Why? While streaming platforms have reduced traditional ad opportunities, YouTube Advertisers have made significant inroads onto our TV screens, capturing a big dedicated audience, particularly among those aged 16-34. The world is watching YouTube. And there is a content stream for everyone. 🌍👀 What's the opportunity for your Brand? 💺 Well, these platforms turn your living room into a prime advertising space with engaging, self selected and easily accessible content. Plus, the return on investment for online video Ads is impressive. 📊📈 Online video Ads not only provide great value for money but also competes with the effects of traditional TV ads. 🏆 The best part? You get immediate feedback on ad performance, so you can make quick adjustments. ⏱️🔧 So before you invest heavily again in your next expensive TV ad, maybe also try an online video Ad on YouTube as it offers a cost-effective way to achieve significant brand visibility right on the same TV sets as the more expensive TV ads. Channel Factory can help you make sure you are only in the right channels. And you can optimize your ads for impact with junbi.ai It's the TV ad, but not the TV price. 📺💰 Whats not to like. Here one of the many data points by Nielsen Mostly streaming and 8,6% of that is YouTube. Go do the math. #youtube #TV #ads #CTV

📺 The Dynamic World of Connected TV 📺 The CTV landscape has certainly transformed post-pandemic, bringing diverse content and interactivity into our homes. Check out this exciting discussion around #CTV with Tim Samsom, ShowHeroes Country Manager Netherlands. https://lnkd.in/gYz8dGhD In Tim's interview, he highlights: 📺 Exploring CTV advertising potential. 🔍 Discover changing viewing habits in Europe. ⚠️ Address content fragmentation with smart strategies. 🌟 Learn about the rise of FAST channels. 🎯 Boost viewer engagement with compelling CTV ads. 🔮 Get insights on future viewing habits and ad strategies. What innovative marketing approaches are you using to harness the power of CTV? Uncover the wealth of insights from this enlightening interview, originally published in Dutch by Adformatie. 🚀 Read the full EN article here: https://lnkd.in/gYz8dGhD 🚀 Read the full NL article here: https://lnkd.in/eKyaJbdt #ConnectedTV #CTV #FAST #digitaladvertising #FAST

Why Size Matters: Unlocking Maximum Attention with CTV A recent study concludes that screen size is a huge factor when it comes to attention span. The bigger the screen, the more attention your ads get. The study found that CTV delivered an average of 9.7 active attention seconds, about eight times more than mobile ads and 16 times more than desktops. But it's not just about size; quality matters too. Ads placed alongside premium content saw even greater viewer engagement. At Compulse our CTV campaigns always run 100% on BIG SCREENS and on premium content like Hulu, Netflix, Sling, HBO Max and more. Message me to learn more. #CTVAdvertising #connectedtv #digitalmarketing #brandawareness

Hey everyone, Remember those days of flipping through endless channels, desperately hoping to land on something good? Yeah, those days are becoming a distant memory thanks to the meteoric rise of Connected TV (CTV). Here's what you need to know: CTV ad spending is projected to hit a whopping $30.10 billion this year, and that's just the beginning! Want to learn how to leverage this powerful platform to connect with your audience? Join StackAdapt's team of CTV experts for a webinar on June 26th. You get the beautiful faces of Kirk Nicklaus and Jay Pezzoli to learn from. They'll be diving deep into all things CTV and OTT (#TheFutureIsHere), exploring premium content opportunities, and navigating the ever-changing streaming landscape. It'll be like having your own personal CTV guides to start trickling in the revenue for you and your company. ️ Spots are filling up fast, so save your seat below and get ready to conquer the world of CTV! #StackAdapt #CTVAdvertising #MarketingTrends

📺 US TV and #ConnectedTV Ad Spending 2024: The Shift Continues Emarketer’s report reveals key trends in the TV advertising landscape: 🔹 Olympics and Politics Boost Linear TV: 1️⃣ 2024 political ad spending will have a larger impact than the Olympics 2️⃣ NBCUniversal booked 1.25 billion in Olympic ad commitments 3️⃣ US linear TV political ad spending forecast: 7.06 billion in 2024 🔸 CTV's Rising Dominance: 1️⃣ CTV now accounts for 1/3 of total video ad spending 2️⃣ CTV and linear TV spending expected to be nearly even by 2028 3️⃣ CTV political ad growth outpacing all other formats (506.3% from 2020-2024) 💡 Highlights: • Streaming services pushing ad tiers to boost revenues • Netflix generating 53.6% more ad revenue per viewer than Hulu • Max forecasted to generate $430 million in US CTV ad revenues in 2024 🔑 Takeaways: • Linear TV still carries the load for political advertisers (57.3% of total) • Streaming services rely heavily on subscription revenues (2/3 of total) • Live sports emerging as a key driver for streaming ad revenues The TV advertising landscape is evolving rapidly, with CTV gaining ground on traditional linear TV. Advertisers must adapt strategies to leverage both channels effectively. #TVAdvertising #ConnectedTV #StreamingServices #DigitalAdvertising If you like this Content 𝑭𝑶𝑳𝑳𝑶𝑾 ➡ Edgar and 🔔 for notifications | LIKE 👍 | 𝑹𝑬𝑷𝑶𝑺𝑻 🔄 | 𝑪𝑶𝑴𝑴𝑬𝑵𝑻 💬. Thanks

In case you missed it, check out below for some top CTV related news from last week (w/o 10/28): 1)     YouTube Gains Driven By Content “Designed Specifically For The Big Screen,” Google Exec Philip Schindler Says; Upfront Ad Commitments Leap 20% (Deadline, 10/29) Key Takeaway: YouTube is making major gains on the big screen, with a 20% increase in upfront ad commitments and more creators tailoring content for TV viewing. This shift is boosting YouTube’s position as a go-to platform for both entertainment and sports content. Check out the article here: https://lnkd.in/g6VByKg7 2)     Sports media 2025: A rights buyer’s guide (Sports Business Journal, 10/28) Key Takeaway: As the media landscape expands, sports rights holders now have more options than ever, from traditional networks to streaming giants like Amazon and Netflix, and even social and FAST platforms. This Sports Business Journal article outlines how choosing the right mix is critical for reaching new audiences and maximizing revenue. Check out the article here: https://lnkd.in/gF2sD9Re 3)     Major U.S. Streamers' Q3 Ad Revenues Grow 44% To $3.5B (MediaPost, 10/30) Key Takeaway: U.S. streaming platforms saw a 44% jump in ad revenues for Q3, reaching $3.5B, with Hulu, Peacock, and Amazon leading the charge. Meanwhile, linear TV continues to see declines, underscoring the shift in ad spend toward streaming. Check out the article here: https://lnkd.in/g6VByKg7 Let’s chat if you’d like to discuss how these trends are shaping the future of CTV! #CTV #ConnectedTV #ConvergentTV #Streaming Nathan Scott