The REF Community in Lima recently held its All Members Meeting 2024, an event that brought together over 350 REF Members with the primary goal of strengthening the concept of authentic connections.
Our guest speakers, Keith Ferrazzi, NYT best-selling author, and Ronen Olshansky, CEO of Connected Success, shared strategies and mindsets for deepening relationships and creating authentic connections that foster genuine leadership.
A special shoutout to REF Lima Partner Manolo Vega, REF Global CEO Julio Noriega, and the team that organized this event.
We also extend our gratitude to the sponsors for their support: EFG International, Claro Empresas Perú, Audi Perú, Visa, Catalyst Peru | Team Building Solutions, AFP Integra , The HEINEKEN Company, Diageo, and Johnnie Walker.
At the risk of stating the obvious, our marketing world has been through quite the evolution; changes in consumer behaviour post-COVID, data innovation and of course, the rise of generative AI.
What's less obvious is the pressure I’ve witnessed first-hand on marketing departments to transform their organisations to meet these new market conditions. And against a volatile economic backdrop, the expectations of delivering the same, or in some instances more (!) for less.
The uncomfortable truth is that traditional agencies are struggling to navigate their own operational chaos, leaving clients understandably frustrated as hard-fought budget gets wasted and talent remains tragically untapped.
Through partnering with some of the world’s most progressive brands in recent years, I’ve reached the view that the most powerful creative marketing ecosystems are now being built in-house. Better access to marketing intelligence, deeper understanding of the natural rhythm of the client business and a culture of ownership give in-house teams an unparalleled advantage in moving at pace and returning greater value. The quality of creative output is also consistently strong, as most recently evidenced this year at Cannes; two places in the UK’s top 10 creativity ranking went to the in-house agencies of Channel 4 and PepsiCo.
With this shift in the agency landscape in mind, I am excited to have recently joined the senior leadership team at OLIVER Agency; the only company globally that exclusively designs, builds and runs bespoke marketing ecosystems for its clients. Twenty years ago, they broke the agency mold and today, powered by industry-leading gen AI capability, their model has never been more relevant.
As a leader, I have always championed client-centricity, so to be joining such a pioneering group that genuinely put client success at the heart of their business is super exciting.
EL. x
The Drumhttps://lnkd.in/dVrAY_hHLBBonline - Little Black Bookhttps://hubs.la/Q02RkCMc0
Decision Marketing: https://lnkd.in/eWwibUcE
Performance Marketing World: https://lnkd.in/eskMueuGAmina FolarinEd HowarthNick MyersRob KavanaghBen BurnsRobert GreenBrian EagleJames McNamaraFrancesco SuraceRoss HawkesLucy UsherLaura Adams (née Tilley)Darren ThomasAnnabelle Walters
We’re delighted to welcome Ed Lee to our Client Service Leadership team 🙌
Ed brings with him a wealth of experience, and his extensive background across both global and UK businesses uniquely positions him to help us continue to be our Clients’ Closest Partner 💪
Find out more here: https://lnkd.in/e3EWHv2z
Welcome to the team, Ed! 🥳
❤️❤️Such a great learning experience as well as an opportunity to collaborate with other leaders in the business! I would do this over and over if I could! Loved the experience! Trusha Bhatt keep doing what you do because you are fabulous at it! 🫶🏽#jameshardie#leadershipdevelopment#Lead@Hardieprogram
Results Driven & Passionate Global L&D Lead. My mission: Collaborate with Business Leaders to create & facilitate sustainable & scalable development programs for our future people leaders and change makers!
This week we launched our inaugural Lead@Hardie program in North America! Some shout outs…
- Thanks to our APAC friends and colleague Shannen Banfield for sharing best practices for the program! You were the best mentor the last few months!
- Thanks to our cohort!!! Each of these participants showed up ready to learn, engaged, vulnerable and full of energy! We laughed, we had break through and ah ha moments, and we learned how to unveil our leadership styles to lead our teams, and ourselves, to success. I am so thankful for each of you!
- To my team and our guest facilitators…could not have done this without you! I appreciate your support, encouragement, and the time you took to make this program what it is…thank you!
Brittney BendienSue ZimmermanGretchen CoffmanCristina Ramirez, MA, MBAAlan OmoriDon Wriston, MS, CSPElizabeth GeisenDaniel TrefzChansette Smith-Layne, MBAStacy Cook
Forvis Mazars embodied the “We Lead Together” spirit at the recent ASCEND Conference. Team members had an enriching experience networking with leaders, sharing insights, and fostering collaborative relationships. Learn more about how Forvis Mazars supports inclusion and API leaders. https://bit.ly/3SHRA1C
It's inspiring to witness the leadership of our team highlighted in this feature story. Our passion and decades of expertise in guiding our clients' growth is a testament to their commitment. Embodying our core values of integrity, service, and community involvement, we are leaders who set benchmarks for inspiring guidance and proactive client service. Our dedication plays a pivotal role in our continuous journey towards excellence and client success. https://ow.ly/Kh6W30sAEGr
Karen Hildenbrand-Allery and Soonah Walkom recently returned from an Action Lab with a client in Sydney, where they worked closely with the senior leadership team.
The thick fog in the background of their photo symbolises the day—navigating through challenges to uncover clear strategies for continued growth with increased margins.
This session focused on cutting through the haze and creating actionable plans to drive real results.
They’re excited to see the impact of this collaborative effort moving forward, and so are we!
Founder + Visionary Alexis Walsko ⚡️✨💥 and VP of Public Relations Tiffany Jackson took to Chicago to the National Restaurant Association to meet with clients, network, and dream up new partnerships and connections. José Andrés brought IT for the keynote and reminded all in attendance that "Without food, we are nothing."
Here are key takeaways from José Andrés keynote:
💪 On challenges: When things don't go right, you can say you failed or that you're creating a new recipe
🧠 On innovation: being fresh can be going back to the basics, the things we know
🤝 On collaboration: instead of throwing darts at each other, we should be throwing ideas
❤️ On leadership: Know what you aren't good at and find the right people to cover those spots
Join our half-day virtual session on inclusive leadership.
Dive deep into understanding unconscious bias and learn how to appreciate and leverage differences.
Click the link to learn more: https://bit.ly/3vOpJEt
Are your managers feeling the squeeze? Their responsibilities have never been more demanding in today's post pandemic workforce era. Hampered by widespread disruptions, declines in employee engagement and well being, that and an unprecedented increase in hybrid work. Yet still, it's the manager's job to bring stability, direction and support to their teams.
Organisations play a key role in increasing the sill levels of their workforce, as well as improving productivity and economic growth it ensures sustainable and effective talent and succession planning.
Learn more about our 360 Degree Manager Programme. CIPD Accredited and cost effective it delivers fully flexible, interactive training in management essentials.
https://lnkd.in/dYW-bH9Think Inspire and Create Limited
The best leaders make their people smarter
Oh I do like to be beside the seaside.
Had a fabulous day down in Worthing yesterday, with a remarkable group of managers exploring awareness, management and leadership for module 1 of their 360 Degree Manager programme.
The sun may not have been shining at the beach, but the energy and warmth in the room from the Smartest Energy crew was incredible.
Thanks to the group for the lovely welcome, and Joolz was right, it really is a great place to work!
Leadership for black executives, or black would-be executives, isn't always a walk in the park. Corporate America at times will second-guess the best and the brightest of us. True leadership doesn't have to campaign to be seen. True leadership will create new realities that will demand the eyes of the marketplace. If you lead people to a new and a better path, many will come to see what you're doing. Just lead, create and build until you have a crowd watching.
Socio Fundador y CEO del Grupo CRES (Camet Real Estate Services)
2mo👏🏼