Refine Labs’ Post

Most people think of marketing as a war. Maybe because they think that it's purpose is to conquer market shares from competitors. By the sword. That would be cool in a movie. But that's a myth. It's not a war. Not a battle. Not even a fight. Marketing is an act of selfless love and devotion. For 03 reasons: - A true marketer is busy wondering how to genuinely serve a category of people. It's the only way to create a resonant impact. - "Competitors" are not foes nor opponents. They are complementary partners. A fruitful market is where each player embodies the role of his positioning. That makes everyone of you get the most value from his desired segment. No chaos, no fog of war, no wasted resources. - Because powerful brands are those able to create wealth from new market spaces. No one said we are condemned to fight for the same toys. Not convinced? These might help you: - This Is Marketing: You Can't Be Seen Until You Learn to See - Seth Godin - Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant - Chan Kim and @Renée Mauborgne - No Bullsh*t Strategy: A Founder’s Guide to Gaining Competitive Advantage with a Strategy That Actually Works - Alex M H Smith

Did you know that including animals in advertising can significantly boost brand appeal and emotional connection? Recently, I stumbled upon an insightful article from System1Group that sheds light on this fascinating strategy. It turns out, our innate emotional responses to animals can translate into stronger brand loyalty and market recognition. From the iconic Andrex Puppy to the charming Compare the Meerkat ads, these furry ambassadors are more than just cute faces; they're powerful marketing tools. 😂

The marketing strategy of Zudio is truly praiseworthy. Some people may think that they don't advertise their products so there is no marketing involved which is not true. Target market of Zudio: Middle middle class and lower middle class (majority of the population belongs to this class) Strategy: Cheap products, good quality Now the question arises that how can they afford to sell their products at such cheap rates but with good quality? Simple answer! Economies of Scale Psychological marketing works better than any other marketing strategy and Zudio's approach of marketing their products proves this statement to be true in real life scenario.

Businesses want to be successful in marketing must develope marketing programs that are under the influence of the consumers instead of programs that attempts to place the consumers under the influence of marketing. ✍️

This should be one of the most iconic advertisements of 2024. Harley Biebers rhode skin has nailed the art of marketing with its unique style✨️.. . I loved the way they have showcased there product. Simple yet effective... Directly targeting there consumers need.. . . These are my observations, let me know your thoughts in the comment section👇. . . #rhodeskin #beauty #cosmetics #makeup #marketing #pov #marketingstrategy #marketingmantra #marketingtactics #bestcampaign

I’ve developed marketing strategies and launched promotional campaigns for hundreds of different companies. Here’s the most important thing I’ve learned from this experience: Some types of businesses are damn hard to market, while others are natural born growers. The difference doesn’t just come down to product, people, or price, but instead to the essence of the company’s business model. When you’re running a natural born grower, then you’ll be able deploy marketing as a powerful force multiplier. And if you’re not, then you’ll likely find yourself struggling to break through.

Grad Girl Marketing on this sweet marketing campaign. let's do a little break down 👇 Marketing = Advertising + promotions + publicity + PR + sales This campaign has it all 🤔 Ads - A classic video design showcasing the product promotion- Nice done by the influencers in the video content Publicity- finely done by Grad Girl Marketing [they are excellent at what they do] Pr - This is done by we doing repost, because we love the concept 😍 Sales Automatically done by Audience that are captivated by the product and concept behind it. Do you love Marketing, follow me for more Daramola Ayokunle

Turn Coffe into Marketing Strategy

When times are good, you should be marketing. When times are tough, you MUST be marketing. Brands that increase their marketing efforts during a recession, while competitors are cutting back, can improve market share and achieve a higher return on investment at a lower cost compared to during prosperous times. The only way to navigate slower periods is to market your way out.