I’ve developed marketing strategies and launched promotional campaigns for hundreds of different companies.
Here’s the most important thing I’ve learned from this experience:
Some types of businesses are damn hard to market, while others are natural born growers.
The difference doesn’t just come down to product, people, or price, but instead to the essence of the company’s business model.
When you’re running a natural born grower, then you’ll be able deploy marketing as a powerful force multiplier.
And if you’re not, then you’ll likely find yourself struggling to break through.
Director of Digital Marketing at Atomicdust | B2B Brand Marketer
1moThis is gold.