Saudi is moving at such a pace and it can be hard to keep up... this Visit Saudi ad hit spot, debunking common perceptions about the Kingdom.
I remember the first time I went to Saudi in 2018 - it was starkly different to how it is today. In little over 5 years the change that I have seen personally is amazing! Here's a few things I have seen...
1. F1 - Sure, money talks, but the street circuit and organisation at the Jeddah F1 race is excellent - a lot of races that have been going for 10+ years are worse to go to and the after race concerts are second to none! This is testament to the Kingdoms will to do things well at the first time of asking.
2. AlUla - given the history of the place, it would have been easy to keep AlUla covered and restrict access - by opening up the area, the Kingdom is embracing its history and showcasing wonders that it has to offer - I personally love the Nabatean history and whilst taking a tour of the place, it is great to see how proud Saudis are that AlUla is in their land. A must visit.
3. Saudi's love a chat - Taxi drivers, restaurant staff, coffee shop workers - you will bump into Saudis and you can have a great conversation with them! One of the best things is also how entrepreneurial they are - I have met people, spoken for 10 minutes and come up with new business ideas with them on the fly 20 minutes later - next time you are over, have a chat!
4. Women drive taxis - there is a huge amount of private taxis that are driven by women - especially young Saudi women. If women want to do something... they can!
5. Optimism is infectious - no matter who you speak to, everyone is excited! It's not a money thing, it's an opportunity thing! Everyone is moving in the same direction - to be the best. The buzz is real!
Personally, I can't wait to get going in the Kingdom, we have a few things coming up that could be game changers and having met with a lot of people on the ground, I'm excited to see what's to come.
What about you? Have you seen the changes?
P.S - love that Messi was in this video and not Ronaldo
Power and Utilities Strategy Expert | Large Digital and Business Transformation | Asset Management & Analytics | AMI | ADMS | DERMS | Operating Model | Due Diligence | Operational Excellence
HEC Paris Executive MBA Alumna | Luxury | Hospitality | Real Estate | Brand & Marketing Strategy
The Visit Saudi - Lionel Messi partnership is a masterstroke, shattering stereotypes about Saudi Arabia. For too long, the Kingdom has been pigeonholed as just desert and closed culture. But Messi's beautiful video highlights Saudi's treasures - bustling destinations, progressive reforms, and welcoming people. By showcasing this less-known side through a GOAT like Messi, Visit Saudi brings Saudi's new vibrant face to hundreds of millions globally. It proves Saudi has moved well beyond the stereotypes, cementing its place as a top tourism destination.
#lionelmessi#vibrantsociety#gobeyond#visitsaudi
HEC Paris Executive MBA Alumna | Luxury | Hospitality | Real Estate | Brand & Marketing Strategy
The Visit Saudi - Lionel Messi partnership is a masterstroke, shattering stereotypes about Saudi Arabia. For too long, the Kingdom has been pigeonholed as just desert and closed culture. But Messi's beautiful video highlights Saudi's treasures - bustling destinations, progressive reforms, and welcoming people. By showcasing this less-known side through a GOAT like Messi, Visit Saudi brings Saudi's new vibrant face to hundreds of millions globally. It proves Saudi has moved well beyond the stereotypes, cementing its place as a top tourism destination.
#lionelmessi#vibrantsociety#gobeyond#visitsaudi
Beyond and after, a transformation unfolds—remarkable changes are happening in Saudi Arabia, reshaping its global position in travel and tourism. With an unprecedented surge in both inbound and outbound tourism, the nation is forging a new identity on the world stage. It's no mere vision; it's a palpable shift that points toward an ambitious goal: to place Saudi Arabia among the top 5 most visited countries worldwide.
Witnessing this rapid evolution is nothing short of extraordinary. The strides made are a testament to collective effort, where each individual plays a pivotal role. This isn't just development; it's a fast-tracked revolution in the culture, economy, and Saudi Arabia's place in the international community.
The future is bright, and it beckons. Join us as we continue to build this new reality. Every contribution counts towards ushering in the era of Saudi Arabia as a preeminent travel destination. What we have achieved so far is impressive; what lies ahead is even more exhilarating.
#SaudiArabia#TourismTransformation#GlobalTravel#Vision2030#FutureIsNow
HEC Paris Executive MBA Alumna | Luxury | Hospitality | Real Estate | Brand & Marketing Strategy
The Visit Saudi - Lionel Messi partnership is a masterstroke, shattering stereotypes about Saudi Arabia. For too long, the Kingdom has been pigeonholed as just desert and closed culture. But Messi's beautiful video highlights Saudi's treasures - bustling destinations, progressive reforms, and welcoming people. By showcasing this less-known side through a GOAT like Messi, Visit Saudi brings Saudi's new vibrant face to hundreds of millions globally. It proves Saudi has moved well beyond the stereotypes, cementing its place as a top tourism destination.
#lionelmessi#vibrantsociety#gobeyond#visitsaudi
💡Etihad's sponsorship of Mumbai City FC, a club affiliated with City Football Group perfectly compliments the brand's partnership with Manchester City Football Club
💡I had talked about how Etihad was using the association with Man City to promote flights to India. This new association helps them capitalize the market even more
💡Etihad recognizes India as a key market, anticipating a significant 20% growth in passenger volume from India within the next year. To cater to this demand, they plan to deploy their remaining 10,000 weekly seat capacity
💡UAE has emerged as the top tourist destination from India and vice-versa. India ranked top in terms of the number of passengers with a total of 11.9 million visitors to Dubai in 2023. This association could help Etihad build position itself as the carrier of choice to the young Indian football fans
💡Additionally, this well help Etihad build market for other tourist destinations too. Etihad is strategically focusing on expanding its network of medium to long-haul routes connecting India with Europe and the US East Coast.
#sports#sportsbiz#sportsbusiness#sponsorship#sportssponsorship#brands#marketing#sportsmarketing#strategy#airlines#travel#indiaThe Premier League#mumbaicityfc#indiansuperleague
The countdown has begun for the 2024 Summer Olympics in France. French hoteliers have a unique opportunity to maximize their revenue potential by taking a strategic approach to planning for the influx of visitors.
Check out this guide offering 8 potential strategy updates to help your organization get ready for all the excitement. Whether you operate in France, or perhaps you're in The Caribbean feting for the rest of the 2024 Carnival Season, or you're in North America gearing up for the 2026 FIFA World Cup, there's a strategy in here for you.
#RevenueManagement#HotelManagement
𝐃𝐮𝐛𝐚𝐢 𝐑𝐚𝐜𝐢𝐧𝐠 𝐂𝐥𝐮𝐛 𝐀𝐧𝐧𝐨𝐮𝐧𝐜𝐞𝐬 𝐄𝐱𝐭𝐞𝐧𝐝𝐞𝐝 𝐒𝐞𝐚𝐬𝐨𝐧 𝐂𝐮𝐥𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐢𝐧 𝟐𝟎𝟐𝟓 𝐖𝐨𝐫𝐥𝐝 𝐂𝐮𝐩.
The Dubai Racing Club has unveiled the date for the 29th Dubai World Cup, set to take place on April 5, 2025, marking the culmination of an extended 16-meeting carnival season.
#DubaiWorldCup#MeydanRacecourse#HorseRacing#Dubai#ArabNews#ArabTimes#ArabTimesNews
What significance does India winning a gold medal at the Olympics hold for you ?
The Olympics are over, some dreams fulfilled, some shattered. Our nation brought home 7 medals. We are already looking to the next Olympics. Perhaps we will do better? Perhaps we will win another gold?
But my question is more fundamental...
Why do we want to win? What difference does it make to us, as mostly non sporting and also physically inactive citizens of India, if our athletes win gold?
Share your thoughts below. Why is India winning a gold medal at the Olympics important to you?
#India#Olympics#BuildingIndia#Champions#WinningGold
HEC Paris Executive MBA Alumna | Luxury | Hospitality | Real Estate | Brand & Marketing Strategy
The Visit Saudi - Lionel Messi partnership is a masterstroke, shattering stereotypes about Saudi Arabia. For too long, the Kingdom has been pigeonholed as just desert and closed culture. But Messi's beautiful video highlights Saudi's treasures - bustling destinations, progressive reforms, and welcoming people. By showcasing this less-known side through a GOAT like Messi, Visit Saudi brings Saudi's new vibrant face to hundreds of millions globally. It proves Saudi has moved well beyond the stereotypes, cementing its place as a top tourism destination.
#lionelmessi#vibrantsociety#gobeyond#visitsaudi
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