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Contests can boost brand visibility and engage customers. To run a compliant contest, it’s important to understand the legal requirements. In the latest guest blog from josephine palumbo, Deputy Commissioner, Deceptive Marketing Practices Directorate, the Competition Bureau Canada shares what brands and marketers need to know. Insights include: ➡️ Truthful marketing: All materials must be accurate, not misleading or deceptive and clearly disclose any materials conditions or limitations of the contest. ➡️ Official contest rules: Ensure the rules provide information such as eligibility criteria, how to enter, prize details including allocation, winner selection and any other conditions related to the contest, such as timing. ➡️ "No purchase necessary": A requirement that means the participant can enter the contest without buying a product or service. Read more: https://lnkd.in/gaxU9PNF #Contests #Brand #CX #MarketingRules #MarketingTips #MiniRules #Marketing #CanadianMarketing #ThoughtLeadership #Standards #Compliance #Blog

Reaching a broader audience, building credibility, engaging with customers, and capitalizing on various marketing opportunities can all be achieved through developing your business's digital presence. Our Digital Service Squad is a FREE program that offers 1-on-1 support for all of this. 😀 Call Grace (403) 223-2984 to sign up! #cfchinook #dss #marketing #businesstips

👔 Established businesses are looking to expand. The key is to apply an updated marketing approach to reach new markets. #ExpandMarkets #ModernMarketing #DigitalTransformation

Global expansion is now at your fingertips🚀 Experience the ease of connecting with customers across the globe with the international marketing service!🌍From boosting sales to elevating your brand, we're your dedicated partner in every phase of growth.🌟 #GlobalSuccess #BrandGrowth

Online reviews influence the perception of brands, sway consumer decisions, and can make or break a business. With the rise of fake reviews, many businesses find themselves fighting against unwarranted negative attention that can tarnish their hard-earned reputation. This pressing issue has caught the attention of mainstream media 7 News recently highlighted the challenges businesses face in maintaining their online reputation. The team at Remove Digital has carved a niche in online reputation management, assisting businesses of all sizes in navigating the online realm, ensuring that their digital footprint genuinely represents their brand values. It's not just about tackling negative reviews; it's about building a robust and authentic online presence. The segment on 7 News underscored the significance of companies like Remove Digital. Their dedication to protecting and enhancing the digital reputations of businesses is commendable, particularly in a time where a single unfounded negative review can have lasting repercussions. As businesses, we need to understand and prioritize our digital reputation. It's more than just a review—it's the future of brand trust. 🔗 Watch the 7 News video on how Remove Digital can safeguard your online reputation.

Following the Global Soft Power Summit in London, Brand Finance released the 5th iteration of the Soft Power Index that now includes all of the 193 UN-recogonized countries while also gathering the opinions of more than 170.000 respondents around the world. There is a plethora of insights from this remarkable report, especially when considering the potential to compare 5 years of data, but to some one of the most puzzling developments could be China occupying the 3rd place, up two spots from last year. However, it should be kept in mind that this is (hoped to be) a reflection of a global perspective, although the nuances of its achievements need to be explored in further details. I will be posting additional insights and articles in the coming days and weeks, but if you register on their portal you can access the report and 'basic' data for free. Especially recommended for researchers and policymakers, journalists, and more. Looking forward to delving more into this report and the data. #softpower #nationbranding #publicdiplomacy #internationalrelations #china

⭐COMPETITION ALERT⭐ DEADLINE EXTENDED TO MONDAY 22 APRIL SO GET YOUR ENTRY IN ⭐ Secure your brand's future and WIN a trade mark application worth over £1500 PLUS 10 lucky runners up WIN a FREE UK trade mark search each worth £750   Here's why you should protect your trade marks: 🛡️ Protect your reputation and prevent your brand being associated with an inferior goods and services ⚖️ Make it easier to take legal action against copycats and get fast legal solutions when needed. 💰 Increase the value of your business – registered trade marks are valuable assets that appeal to investors. 💼 Boost your business value, attracting investors and potential buyers.  🤝 Helps navigate third-party collaborations, increasing reach and revenue through strategic licensing.  🌍 Dreaming of taking your brand global? An established UK trade mark is your golden ticket, smoothing the path for international expansion.  Here's how to enter: 1. Follow our page   2. Share in the comments why you want us to help you register your trade mark    Entries close on Monday, 22nd April, at 11.59 pm. Wishing you the very best of luck!

🌎What is International Marketing? International marketing refers to the process of promoting, selling, and distributing a product or service to multiple countries, usually with the goal of reaching a global audience. Unlike domestic marketing, international marketing requires businesses to navigate a complex landscape of cultural differences, economic conditions, and local regulations, all of which vary significantly from one country to the next. #InternationalMarketing #GlobalBusiness #BrandManagement #MarketingStrategy #ForeignTrade

Ready to take your brand authority to the next level? Owning your niche in a crowded online world is the most effective way to rise to the top! Follow these tips to enhance your online authority. #brandauthority #digitalmarketingtips

1. Shared values are the building blocks of a brand-customer relationship 2. Customers prefer valuable content 3. Your online reputation is just as valuable as word of mouth referrals 4. Clients trust the internet for brand information 5. Consistency is key